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Paid Performance Marketing Manager

3 hours ago

Toronto, Ontario, Canada ORCAFY Full time

Company Description

We, ORCAFY are a Canadian social media marketing agency working with multiple clients across various industries. You will engage directly with clients, developing strong relationships and driving business results. In our fast-paced environment, you'll have the chance to collaborate with top brands and talented team members.

Overview

As a Senior Paid Ads Performance Marketing Analyst, you will be the primary point of contact for our clients, leading strategy, execution, and optimization of high-impact paid advertising campaigns. You'll work directly with clients to discuss performance, provide strategic recommendations, and guide them towards achieving measurable business results. This is a client-centric role where you oversee performance outcomes, maintain strong relationships by positioning yourself as a trusted advisor as well as collaborate with the team members.

Key Responsibilities

Client Communication & Relationship Management (MUST HAVE)

  • Serve as the primary client-facing lead for assigned accounts, directly communicating campaign performance, strategies, and results.
  • Foster strong, long-term relationships with clients by offering strategic insights, driving performance, and understanding their business goals.
  • Lead regular client check-ins (weekly and monthly) to review performance, discuss challenges and pass information to other team members.
  • Proactively manage client expectations, ensuring clear communication about performance, risks, and next steps.
  • Bridge the gap between clients and internal teams, ensuring clarity, alignment, and efficient execution of strategies.

Paid Advertising Strategy & Leadership

  • Own the end-to-end paid media strategy across Google Ads (Search, Display, YouTube, Shopping) and paid social platforms (Meta, TikTok, LinkedIn, etc.).
  • Lead large-scale, high-budget campaigns focused on revenue growth, lead quality, and ROAS.
  • Define and monitor advanced performance benchmarks including CPA, LTV, ROAS, CAC, and conversion efficiency.
  • Provide strategic guidance and mentorship to junior paid ads and marketing team members.

Analytics, Reporting & Insights

  • Lead performance analysis using Google Analytics, attribution models, and platform insights.
  • Develop executive-level performance reports with clear insights and actionable recommendations.
  • Translate complex data into business-focused insights for leadership and clients.
  • Support forecasting, scaling strategies, and long-term growth planning.

Performance Optimization & Testing

  • Continuously optimize campaign structure, bidding strategies, creatives, landing pages, and audience targeting.
  • Design and lead A/B and multivariate testing frameworks to improve funnel performance.
  • Diagnose performance issues and proactively implement corrective strategies and collaborate with other team members.
  • Oversee budget pacing and reallocation to maximize ROI across channels.

Automation, AI & Marketing Operations

  • Architect and manage marketing automation workflows for lead nurturing, onboarding, and retention.
  • Leverage AI-powered tools for campaign optimization, ad creative generation, and operational efficiency (e.g., GoHighLevel, Zapier, AI creative platforms).
  • Ensure accurate conversion tracking, event setup, and CRM integrations across platforms.

Strategy, Research & Cross-Functional Collaboration

  • Conduct in-depth competitive and market analysis to identify growth opportunities and risks.
  • Define audience segmentation and messaging strategies based on behavioral and performance data.
  • Collaborate with creative, content, sales, and product teams to align paid media with business objectives.
  • Support and optimize customer onboarding journeys, ensuring smooth handoffs and measurable outcomes.

Qualifications & Experience

  • 5+ years of hands-on experience managing Google Ads and paid social campaigns at scale.
  • Proven track record of driving measurable growth through performance marketing.
  • Advanced proficiency in Google Analytics, conversion tracking, attribution modeling, and reporting.
  • Strong experience with email marketing and automation platforms (HubSpot, Klaviyo, Mailchimp, etc.).
  • Experience with CRM systems and customer journey tracking.
  • Demonstrated experience managing budgets, forecasting performance, and improving ROAS.
  • Knowledge of AI tools for digital marketing and automation is a strong advantage.
  • Experience mentoring or leading team members is preferred.
  • Exceptional analytical, organizational, and problem-solving skills.
  • Excellent communication skills with the ability to present insights to senior stakeholders.

Budget : CA$24 - $25 per hour