Business Development Partner

2 weeks ago


Abbotsford, British Columbia, Canada Sun Life Full time $80,000 - $128,000

You are as unique as your background, experience and point of view. Here, you'll be encouraged, empowered and challenged to be your best self. You'll work with dynamic colleagues - experts in their fields - who are eager to share their knowledge with you. Your leaders will inspire and help you reach your potential and soar to new heights. Every day, you'll have new and exciting opportunities to make life brighter for our Clients - who are at the heart of everything we do. Discover how you can make a difference in the lives of individuals, families and communities around the world.

Job Description:

Business Development Partner

Coaching for growth, Client centric, relationship focused, sales driven and energetic. If this feels well aligned to who you are and areas you want to focus on, we have the right opportunity for you. Join the Sun Life district team and contribute to making a positive difference for Canadians and advisors.

You are as unique as your background, experience and point of view. Here, you'll be encouraged, empowered and challenged to be your best self. You'll work with dynamic colleagues - experts in their fields - who are eager to share their knowledge with you. Your leaders will inspire and help you reach your potential and soar to new heights. Every day, you'll have new and exciting opportunities to make life brighter for our Clients - who are at the heart of everything we do. Discover how you can make a difference in the lives of individuals, families and the broader community.

Objective of this role:

The primary purpose of the Business Development Partner (BDP) is to recruit, onboard, train, develop and coach developing advisors during their first four years. You'll play an important role in helping these advisors establish their business and witness their growth, by supporting them in building a holistic financial services practice that includes life and health insurance and wealth products.  You'll report to the District Manager (DM) and collaborate with the district and regional team and help generate business results for the overall District.

What will you do?

  • Source candidates for the Sun Life advisor role through community contacts and other sources of referrals, centres of influence.

  • Support candidates and ensure a positive onboarding experience, which includes support with licensing studies, market identification, business planning, and joint client appointments.

  • Train and onboard new advisors and actively oversee successful implementation of their onboarding plan. Conduct training in various areas such as product knowledge, sales process and through providing pre- and post-sales support.

  • Develop advisor skills and capabilities through coaching in areas such as: prospecting, developing their holistic business practice, assessing opportunities for cross-selling, the sales cycle, business management, prospecting etc.

  • Work with these advisors to meet their financial and strategic objectives (i.e., sales growth, productivity, client engagement, etc.).

  • Partner with various head office Centre of Excellence teams to support advisors.

  • Monitor and track advisor activities, analyze data to drive insights into business practices.

  • Oversee required measures and activities to ensure compliant operations.

  • Ensure assigned advisors are appropriately trained, licensed, registered, and following defined product suitability reviews to ensure compliance with regulatory and Sun Life obligations.

  • Escalate Client complaints including assessment and advisor investigations.

  • Ensure advisor conduct aligns to Advisor Agreement.

  • Achieve key recruiting and production metrics.

  • Foster a positive culture and relationship within the District through events, recognition programs and participation in meetings

  • Build community presence, for Sun Life and local advisors, through events, activities and sponsorships

Required skills: What do you need to succeed?

  • Business acumen, product knowledge (insurance and wealth) and an understanding of the market, competition and industry.

  • Strong sales management and business development skills.

  • Strong prospecting and recruitment skills.

  • Strong mentoring, coaching, performance management and influencing skills.

  • Problem solving, analytical and decision-making skills.

  • Strong communication (presentation, written and verbal) and relationship building skills.

  • Ability to support an advisor in defining and accessing their target market.

  • Previous experience leading sales teams.

  • Forward thinking, goal-oriented with focus on achieving targets.

  • Strong working knowledge of the regulatory environment.

  • Ability to manage a successful performance management process in a sales culture.

  • Committed to ongoing personal and professional development.

Qualification and educational requirements:

  • Minimum 2 years of related experience within the financial services industry.

  • Must hold a valid Life Insurance Agent's license in the province your District is located.

  • Must hold a valid Mutual Fund license or obtain it within the first 90 days.

  • Must complete the Branch Manager's Course Examination and satisfy the experience required to become registered as a mutual fund branch manager with the appropriate provincial securities commission, within the first 6 months in the role.

  • Must be in good standing with applicable regulators.

  • Proficient with various technologies – i.e., , Financial Planning software, Microsoft applications.

Assets

  • Professional designation(s) in financial services.

  • Previous experience in an advisor role.

  • Previous people leadership experience.

What's in it for you?

  • Work within a high-performance culture and be recognized for your achievements.

  • Be part of a supportive, collaborative working environment.

  • Opportunity to launch a rewarding career with a talented and diverse workforce.

  • A company that promotes health, wellness, and work/life balance.

  • We encourage our employees to champion continuous improvement.

  • Joining a reputable organization with over 150 years of history.

  • Attractive compensation package.

  • The Business Development Partner role is intended to be focused on in-person coaching and support.  At Sun Life we strive to create a flexible work environment where our employees are empowered to do their best work. Flexible work options can be discussed throughout the selection process depending on the role requirements and individual needs

**This role has a salary outside of the range posted below.  Sun Life offers a market-competitive total compensation package, including a base salary and variable incentive. This role is eligible to participate in a sales incentive plan with industry-leading incentive payout opportunities.

The Base Pay range is for the primary location for which the job is posted. It may vary depending on the work location of the successful candidate or other factors. In addition to Base Pay, eligible Sun Life employees participate in various incentive plans, payment under which is discretionary and subject to individual and company performance. Certain sales focused roles have sales incentive plans based on individual or group sales results.  

Diversity and inclusion have always been at the core of our values at Sun Life. A diverse workforce with wide perspectives and creative ideas benefits our Clients, the communities where we operate and all of us as colleagues. We welcome applications from qualified individuals from all backgrounds.

Persons with disabilities who need accommodation in the application process, or those needing job postings in an alternative format, may e-mail a request to

We are proud to be a hybrid organization that offers our employees the choice and flexibility to work from both the office and virtually based on the needs of the business, our Clients and you Several work options are available and can be discussed throughout the selection process depending on the role requirements and individual needs.

We thank all applicants for showing an interest in this position. Only those selected for an interview will be contacted.

Salary Range:

80,000/ ,000/128 000

Job Category:

Sales - SIP

Posting End Date:

13/11/2025

  • Abbotsford, British Columbia, Canada Business Development Bank of Canada Full time $60,000 - $120,000 per year

    We are banking at another level.Choosing BDC as your employer means working in a healthy, inclusive, and skilled workplace that puts forward the best conditions to bring together unique teams where employees are empowered to act. It also means being at the centre of ambitious economic and financial projects to see further and to do things differently, to...


  • Abbotsford, British Columbia, Canada gpac Full time $120,000 - $250,000 per year

    Partner-level Solicitor - Corporate Commercial, Real Estate & Wills & Estates | Abbotsfor, BC (with offices in Surrey & Vancouver)About The FirmA well-established, growing full-service law firm with offices inSurrey, Abbotsford, and Vancouver, serving clients acrossBritish Columbia, Alberta, Saskatchewan, and Quebec. The firm has built a strong reputation...

  • Junior Planner

    7 days ago


    Abbotsford, British Columbia, Canada Auguston Town Development Inc. Full time $65,000 - $85,000 per year

    About Auguston Town Development Inc. (ATDI)Auguston Town Development Inc. is a leading land development company based in Abbotsford, B.C. with decades of experience. With a long-term and strategic landholding portfolio, ATDI focuses on master-planned community design, land optimization, phased development strategy, and coordinated infrastructure planning. As...


  • Abbotsford, British Columbia, Canada TD Full time $65,600 - $98,400

    Work Location:Surrey, British Columbia, CanadaHours:37.5Line of Business:Personal & Commercial BankingPay Details:$65,600 - $98,400 CADTD is committed to providing fair and equitable compensation opportunities to all colleagues. Growth opportunities and skill development are defining features of the colleague experience at TD. Our compensation policies and...

  • store manager

    7 days ago


    Abbotsford, British Columbia, Canada Starbucks Full time $61,000 - $78,225 per year

    Now Brewing – Future Leaders #tobeapartnerStarbucks is known for developing extraordinary leaders who drive business success by doing the right thing for partners (employees), customers and communities – globally. As a Starbucks leader you are driven by a deep sense of purpose. You are aspirational - never a bystander. You take action to make a positive...

  • Store Lead

    5 days ago


    Abbotsford, British Columbia, Canada Tailored Brands Full time $60,000 - $80,000 per year

    Qualifications:•    Minimum of 1 year of Retail or Sales experience.•    Creative individual who demonstrates good judgement and is tuned-into the pulse of the business.•    Self-motivated, results oriented, strategic thinker.•    Strong organizational and leadership skills. •    Excellent written and verbal communication...


  • Abbotsford, British Columbia, Canada CIBC Full time $100,000 per year

    We're building a relationship-oriented bank for the modern world. We need talented, passionate professionals who are dedicated to doing what's right for our clients.At CIBC, we embrace your strengths and your ambitions, so you are empowered at work. Our team members have what they need to make a meaningful impact and are truly valued for who they are and...


  • Abbotsford, British Columbia, Canada CIBC Full time $100,000 - $125,000

    We're building a relationship-oriented bank for the modern world. We need talented, passionate professionals who are dedicated to doing what's right for our clients.At CIBC, we embrace your strengths and your ambitions, so you are empowered at work. Our team members have what they need to make a meaningful impact and are truly valued for who they are and...


  • Abbotsford, British Columbia, Canada Value Village Full time $41,769 - $55,135 per year

    Description Position at Value VillageJob Title: Store Team SupervisorPay: 41,769$-55,135$Who we are:As one of the largest for-profit thrift operators in the United States, Canada and Australia for value priced pre-owned clothing, accessories and household goods, our mission is to champion reuse and inspire a future where secondhand is second nature. We...


  • Abbotsford, British Columbia, Canada FCC FAC Full time $136,850 - $185,150

    Closing Date (MM/DD/YYYY): 11/26/2025Worker Type:PermanentLanguage(s) Required:EnglishTerm Duration (in months):Salary Range (plus eligible to receive a performance based incentive, applicable to position) :$136,850 - $185,150As we continue to evolve our strategy to support the Canadian agriculture and food industry and fulfil our legislative mandate, the...