Senior Manager, NBA Measurement and Analytics

Job Description

What is the opportunity?
Next Best Action (NBA) is a specialized group within RBC Personal Banking that combines, data, marketing, advanced analytics & AI to bring hyper personalization to all RBC clients across all client touchpoints. By leveraging RBC's large data scale, artificial intelligence (AI), privileged loyalty program and partnerships, NBA has the ambition to bring the best of RBC to help clients achieve their financial goals, tailoring the experience for every client such that the message is perfectly timed, presented in path and personalized for that specific client need. Embedded across Lines of Business and aligned with marketing, digital, and product teams, NBA is critical to deepening client relationships, increasing engagement, and enhancing how we show up for clients daily.
NBA is foundational in RBC's Personal Banking strategy to deliver more value for all Canadians through simpler experiences, more thoughtful recommendations, and more holistic support. The team directly contributes to RBC's ambition to Win for Tomorrow by enabling hyper-personalized journeys that are scalable, measurable, and powered by leading-edge analytics and AI innovation.

We're looking for a Senior Manager, NBA Measurement and Analytics to join the NBA group and contribute to the enterprise experimentation efforts. In this role, you will design, execute, and evaluate experiments that optimize campaign performance and inform client engagement strategies. You'll help drive a culture of experimentation that accelerates learning, sharpens decision-making, and advances RBC's leadership in personalized marketing and financial advice.
This is an opportunity to shape the future of client engagement at the #1 bank in Canada—named one of the world's most AI-mature financial institutions—where bold thinking, innovation, and data-driven action create real value for clients and the communities we serve.

What will you do?

• Design, execute, and evaluate enterprise-level marketing experiments across channels and client segments.

• Help develop data science strategy for the team to adopt and modernize the experimentation toolkits like causal modelling and treatment effect modelling.

• Work close with Machine Learning & AI Research Team to develop and test the state-of-art deep learning models to revolutionize the marketing ecosystem. 

• Help build and evolve RBC's experimentation framework to accelerate test-and-learn velocity, ensure statistical rigour, and scale best practices.

• Develop the scalable data pipeline for analytical ready datasets to automate KPI calculations. 

• Translate complex test results into clear, actionable insights that influence strategy and campaign performance.

• Partner across Lines of Business, Data & Analytics, Technology, Digital, and Marketing to embed experimentation into the end-to-end campaign lifecycle.

• Present findings and recommendations to leadership to inform client engagement, personalization, and marketing strategies.

• Maintain documentation, ensure data security compliance, and promote best practices within the organization.

• Working within NBA Measurement and Analytics, initially supporting Commercial Banking

What do you need to succeed?

Must Have:

• An academic background in Data Science, Statistics, Mathematics, or a related field.

• Knowledge of advanced testing methodologies (e.g., uplift modelling, Bayesian methods, contextual bandits, propensity score matching).

• Advance Knowledge in Statistics & Causal Inference (e.g. hypothesis testing, power analysis,  ANOVA, variance reduction, sampling techniques)

• Advance Knowledge in marketing related machine learnings (e.g. classification, regression, ranking,)

• Programming experience with large databases/datasets (using tools such as Python, PySpark & SQL). 

• Experience in designing and evaluating marketing experiments and interpreting results to drive business impact.

• Business acumen and understanding of enterprise marketing strategy and Banking products (with special consideration for Commercial banking)

• Strong understanding of AI models highly desired

Nice to Have:

• Experience with enterprise personalization, targeting, or decision-making platforms

• An MBA in marketing is an asset.

• Experience in financial services, digital marketing, or large-scale client engagement programs

• Experience building dashboards for reporting and analytics

• Knowledge of Commercial Banking processes / practices preferred

What's in it for you?

We thrive on the challenge to be our best, progressive thinking to keep growing, and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual.

• Ability to make a difference and lasting impact

• Work in a dynamic, collaborative, progressive, and high-performing team

• Opportunities to do challenging work

Job Skills

A/B Testing, Business Statistics, Commercial Acumen, Critical Thinking, Customer Analytics, Data Science, Detail-Oriented, Group Problem Solving, Key Performance Indicators (KPI), Machine Learning (ML), Marketing

Additional Job Details

Address:

RBC WATERPARK PLACE, 88 QUEENS QUAY W:TORONTO

City:

Toronto

Country:

Canada

Work hours/week:

Employment Type:

Full time

Platform:

PERSONAL & COMMERCIAL BANKING

Job Type:

Regular

Pay Type:

Salaried

Posted Date:

Application Deadline:

Note: Applications will be accepted until 11:59 PM on the day prior to the application deadline date above

Inclusion and Equal Opportunity Employment

At RBC, we believe an inclusive workplace that has diverse perspectives is core to our continued growth as one of the largest and most successful banks in the world. Maintaining a workplace where our employees feel supported to perform at their best, effectively collaborate, drive innovation, and grow professionally helps to bring our Purpose to life and create value for our clients and communities. RBC strives to deliver this through policies and programs intended to foster a workplace based on respect, belonging and opportunity for all.

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