Marketing Director

About Us:

WAAD Ventures Corporation is a fast-growing hospitality group based in Mississauga, Ontario which owns and operates multiple restaurant brands across Canada. As we continue to expand, we're building a strong, passionate head office team to support our growth and we're looking for a motivated, hands-on 360 Marketing Director to join us.

Summary:

The Marketing Director is responsible for leading and executing all marketing activities across all Waad Ventures brands. This role ensures consistent brand identity, drives customer acquisition and retention, increases brand visibility, and supports revenue growth through a mix of digital marketing, offline marketing, influencer partnerships, social media strategy, in-store marketing, CRM, promotions, and creative development.

Key Responsibilities:

1. Brand Management

• Maintain and develop brand identity across all touchpoints.
• Ensure consistent brand guidelines across stores, packaging, social media, website, print, and merchandise.
• Oversee creative direction for artwork, photoshoots, and brand campaigns.

2. Digital Marketing

• Manage and optimize SEO, SEM, Google Display, retargeting, meta ads and local ads.
• Drive website updates, landing pages, and optimization for conversions.
• Oversee email marketing calendars, segmentation, automation, and performance.

3. Social Media Strategy & Content

• Develop monthly content calendars for all social platforms.
• Coordinate photography, videography, reels, stories, and UGC.
• Monitor engagement, respond to customers, and manage online reputation.
• Analyze performance and optimize for growth.

4. Influencer Marketing

• Build and maintain an influencer database.
• Negotiate partnerships and track ROI.
• Activate influencers for new openings, events, promotions, and menu launches.

5. Offline Marketing

• Plan and manage local store marketing (LSM) activities.
• Oversee print, banners, flyers, signage, packaging, uniforms, and outdoor campaigns.

6. In-Store Marketing & Promotions

• Manage POS materials: posters, tent cards, menu boards, digital screens.
• Align with Operations on all promotions and campaigns.
• Monitor store compliance and visual execution.

7. CRM & Customer Engagement

• Manage customer database and loyalty programs.
• Create customer retention strategies and email automation flows.
• Analyze customer feedback and data through CRM tools.

8. Events & Activations

• Plan and execute store openings, PR events, sampling activities, and brand activations.
• Work with municipalities, organizations, and partners to build brand exposure.

9. Market Research & Insights

• Conduct competitive analysis and benchmarking.
• Collect customer insights via surveys, reviews, and POS data.
• Identify trends and propose marketing opportunities.

10. Budgeting & Vendor Management

• Manage the marketing budget and optimize spending ROI.
• Source and evaluate agencies, printers, videographers, and creative suppliers.
• Negotiate costs and track invoices.

11. Cross-Department Collaboration

• Operations: Align on promotions, in-store materials, and customer feedback.
• Culinary: Coordinate menu launches and seasonal offerings.
• Procurement: Approve suppliers and marketing materials.
• Finance: Budget planning and spending reports.

Qualifications:

• Bachelor's degree in marketing, Communications, Business, or related field.
• 5–7 years of experience in marketing (F&B or retail preferred).
• Strong background in digital marketing, social media, CRM, influencers.
• Experience with SEO, SEM, Google Ads, Meta Ads, and analytics tools.
• Strong creative, communication, and leadership skills.

Job Types: Full-time, Permanent, Fixed term contract

Pay: $75,000.00-$80,000.00 per year

Benefits:

• Company events
• Discounted or free food
• Flexible schedule
• On-site parking

Experience:

• Marketing: 5 years (required)

Work Location: In person