Digital Marketer

About Us:

We are an online flooring company focused on providing high-quality flooring products at affordable prices. Our website attracts a broad audience and we are looking for a skilled and motivated Digital Marketer to help us execute and manage various aspects of digital marketing.

Key Responsibilities:

SEO Strategy & Execution

• Keyword Research: Conduct thorough keyword research for both local and global markets, focusing on competition, search volume, and relevancy.
• On-Page SEO: Ensure all website content is optimized for search engines, including meta titles, descriptions, header tags, internal linking, and more.
• Technical SEO: Implement technical aspects like URL structure, sitemap optimization, broken link correction, and image tag optimization.
• Competitor Analysis: Monitor competitor keywords and SEO strategies to identify opportunities for improvement.
• Performance Tracking: Use Google Analytics, Google Search Console, and other tools to track SEO performance and make data-driven adjustments.

SEM (Search Engine Marketing) / PPC

• Google Ads Management: Set up and manage Google Search, Display, and Shopping ads campaigns.
• Ad Copy & Banner Design: Develop compelling ad copy and design banners for Google Display Ads.
• Budget & Bidding Management: Monitor ad budgets, set daily spends, and optimize bids for maximum ROI.
• Keyword Research & Refinement: Conduct keyword research, refine campaigns, and optimize for high-converting keywords.
• Landing Page Optimization: Identify and optimize landing pages for better conversions.
• Conversion Tracking: Set up and monitor Google Analytics and Google Tag Manager for tracking conversions.

Social Media Marketing (Meta/Facebook)

• Account Setup & Campaign Management: Set up and manage Facebook ads.
• Audience Targeting: Define and manage audience segments for better ad targeting.
• Ad Copy & Banner Ads: Create engaging ad copy and banners for social media campaigns.
• A/B Testing: Conduct A/B testing of ad copy and creatives to improve CTR and conversions.
• Retargeting: Implement Facebook retargeting campaigns for website visitors.

Integrated Marketing & Branding

• Reputation Management: Manage customer ratings and online engagement to improve brand reputation.
• Lead Generation: Implement strategies to attract high-value prospects and build brand awareness.
• Brand Development: Assist with brand name, logo selection, and creating a consistent brand voice across digital channels.

Conversion Rate Optimization (CRO)

• Landing Page Optimization: Provide ongoing recommendations and strategies for creating high-converting landing pages.
• A/B Testing: Test new elements like pop-ups, CTAs, and offers to lower cost-per-lead and increase conversions.
• Analytics & Reporting: Analyze user interactions, make recommendations, and implement tests to improve site performance.

Requirements:

• Proven experience in SEO, PPC, and Social Media Marketing.
• Strong understanding of Google Ads, Facebook Ads, and other advertising platforms.
• Experience with Google Analytics, Google Tag Manager, and Google Search Console.
• Proficiency in on-page SEO (meta tags, keyword optimization, internal linking) and technical SEO (sitemaps, , etc.).
• Experience in Conversion Rate Optimization (CRO) and A/B Testing for landing pages.
• Ability to work independently, manage projects, and meet deadlines.
• Experience with design tools like Canva, Adobe Spark, or Photoshop is a plus.
• Excellent communication and collaboration skills.

Preferred Skills:

• Experience in eCommerce or flooring/home improvement industries.
• Knowledge of conversion tracking and advanced Google Analytics setups.
• Ability to manage small-to-medium-sized budgets for PPC campaigns.

How to Apply:

Please submit your resume, portfolio, and a brief cover letter that outlines your relevant experience and how you can help our business grow through digital marketing. We'd also love to hear about a recent digital marketing campaign you've worked on and the results you achieved.

We look forward to hearing from you and exploring how we can work together to take our online presence to the next level.

Job Types: Part-time, Freelance

Pay: $26,000.00-$36,000.00 per year

Expected hours: 20 per week

Work Location: In person