Senior Analyst, Programmatic

Working for PHD Canada

PHD Canada, with 40 years of Canadian history, are part of a Global network, and bring the breadth of global strength and the depth of local expertise to Canadian brands.

Our people make the difference, striving to be the most strategic and creative-led media agency in a data and tech world that delivers growth for our clients.

We are a culture of thought-leadership, creativity and innovation.

We believe in our people and delivering great work for our clients. It is these ambitions that make PHD a great company to work for as well as rewarding work via client accolades and industry recognition.

Some additional benefits you get by being part of PHD include:

• Learning: Both in person with your manager, within the agency and through an online platform that brings internal and external learning together 24/7.
• Beer Club
• Events organised by the social committee throughout the year
• Big Hug – PHD's very own CSR initiative driven by our people and their passions for the greater good
• Access to industry events
• Discounted Gym membership
• Flexible Health benefits
• OMG mentorship program

Position and Responsibilities:

The Sr. Analyst position is responsible for managing client relationships, monitoring campaign performance, as well as managing data to deliver campaign insights. They must possess excellent active listening skills to understand client needs. Have the ability to translate those needs into trading objectives, the willingness to implement trading strategies into trading systems, as well as dive deep into large data sets, execute analysis, and develop advertiser insights. The Sr. Analyst works to ensure campaigns run smoothly - troubleshooting technical issues, delivering reports, and optimizing campaigns to client objectives, while delivering valuable insights to the client. They also work collaboratively with their peers, sharing trading and campaign insights with the group.

Responsibilities

Client Engagement

• Manage client campaigns including; strategy development, project management, report delivery, and client communication.
• Assist with new business proposal creation and distribution
• As requested, work directly with partners or vendors to become fluent in new features, capabilities and/or troubleshoot client campaign issues
• Interface and collaborate with internal teams and vendors to develop a deep understanding of the capabilities and limits of the technologies we employ, including DSPs, DFA, Data providers, etc.
• Communicates day-to-day performance to clients as needed
• Communicates & executes requirements/needs with internal agencies to hit client KPI's

Planning and Optimization

• Set up campaigns accurately in different systems, ensuring ad tags and creative are loaded correctly into the systems. If appropriate, make sure the creatives are approved before campaign launch date.
• Master media buying-related technologies, including DSPs, DMP, 3rd party ad servers and manual exchanges
• Understand client performance objectives and develop successful strategies to meet them, and then some
• Hands-on execution and in-the-field management of client campaigns
• Strong understanding of Accuen best practices and when to apply them on client campaigns
• Advanced level understanding of campaign, ad server, impression, and user data that can help capitalize on key drivers of performance and identify opportunities for account growth
• Translates advanced campaign goals to Optimization tactics across all platforms
• Executes advanced QA standards across assigned campaigns
• Executes basic & advanced reporting analysis using Accuen and 3rd party planning, activation & measurement tools
• Manages Salesforce at the account level inclusive of plugs as needed
• Learns advanced trading and optimization across all platforms

Insights:

• Write and run data queries using appropriate analytic software programs (eg. SQL, Excel pivots, Qlikview) leveraging impression, user data, ad server information
• Organize and pivot data information in a digestible fashion
• Responsible for thoroughly understanding all data targeting solutions under AIP
• Provide strategic campaign measurement recommendations that correlate to the targeting and brand objectives
• Provides in-field support to the regional AM team as subject matter expert on campaign insights.
• Acts as liaison between Programmatic Solutions and Analytics/ Data Sciences teams to ensure Accuen is building and streamlining automated Insights tools
• Apply query techniques to make sense of impression, click, and action data.
• Required Education & Experience:
• Bachelor's degree in Economics, Statistics, Mathematics, Engineering, Finance, Applied Sciences, Operations Research or Industrial Engineering degrees strongly preferred
• Experience analyzing and drawing recommendations from large datasets using analytics software including; SQL, Excel, Tableau, Access, Qlikview, SAS, and MS Access, strongly preferred.

Digital experience:

• 1- 2 years' experience in console, DSP, GDN, Ad Network, Publisher, Media Optimization, or SEM strongly preferred

Diversity & Inclusion:

Omnicom Media Group Canada is committed to having a workplace that respects diversity and inclusion as reflected in the various designated groups. This respect must be demonstrated by our team members, our leadership, our client services and within our employment practices and relationships with all stakeholders.