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Digital Advertising Manager

2 weeks ago

Toronto, Ontario, Canada Makeship Full time

About the Company

Makeship empowers influencers, creators, and brands of all sizes to develop and launch limited-edition products that matter to their fans. Leveraging our design, manufacturing, and marketing expertise, we work with our partners to bring their products to life through our community-powered crowdfunding platform. Each product is given a window of 21 days to be funded by the community before we produce and ship to fans worldwide. We put our brand behind every product and guarantee quality and ethical sourcing.

We're profitable, we have a three-year revenue growth of over 400%, ranking us 97th in 2024 and 86th on The Globe and Mail's Canada's Top Growing Companies of 2025 list. We are also excited to announce that Makeship has officially been Great Place to Work-Certified for 3 years in a row Learn more about us at

‍ About the Role

As an early team member, you'll play a huge role in shaping our culture, our process, and the future of Makeship. Every day, you'll collaborate, learn more about the content creation space, and watch your work impact the company and the community We want this to be the best work experience of your life, so we'll pay you well, offer great benefits, invest deeply in your growth, and welcome you with our branded swag. You will also be joining one of Canada's fastest-growing start-ups

What We Are Looking For

We are looking for a Digital Advertising Manager who will own Makeship's paid media strategy across Meta and Google, with additional platforms as needed, driving profitable growth and improving ROAS through smart optimization and creative testing. We're seeking a strategic, hands-on marketer who thrives in fast-paced environments and loves turning performance data into clear actions. As a Digital Advertising Manager, you will work closely with the Director of Marketing and collaborate with the Brand, Digital, and Growth teams to lead campaign execution, analyze results, and build scalable systems that fuel Makeship's next stage of growth.

Your Key Responsibilities

Campaign Execution & Optimization

  • Plan, launch, and optimize high-volume paid media campaigns (40–60 per month, average 28-day cycles) across Meta, Google, YouTube, Reddit, and Discord.
  • Own ad budget allocation, pacing, and performance management within approved guardrails.
  • Develop, test, and refine creative briefs and ad variations to optimize CTR, CPA, and ROAS in partnership with the Brand team.
  • Manage full-funnel targeting, segmentation, and retargeting strategies to maximize conversion performance.
  • Implement and maintain campaign tracking and attribution via GA4, Google Tag Manager, Meta Events Manager, and Triple Whale.

Data & Reporting

  • Build and interpret dashboards in Triple Whale and Looker Studio to monitor performance daily and weekly.
  • Deliver monthly roll-up reports with curated insights, trend analysis, and actionable next steps.
  • Partner with RevOps to improve attribution accuracy, data flow, and forecasting models.

Creative Strategy & Collaboration

  • Lead creative concepting and storyboarding for video and YouTube campaigns across awareness, consideration, and conversion stages.
  • Identify high-performing CTAs, hooks, and headlines; codify learnings into best practices for use across Marketing.
  • Collaborate with Brand, Growth, and Social to align ad messaging with organic and email channels for full-funnel consistency.

Agency Management

  • Manage agency partners for overflow and channel-specific support, ensuring campaign briefs, creative QA, pacing reviews, and learnings are effectively shared back to the internal team.

Leadership & Development

  • Coach and mentor the Junior Digital Marketer to execute campaigns effectively and build performance marketing skills.
  • Support the Email Lead with strategic insight and cross-channel collaboration.
  • Document and refine processes that enable future team growth and scalability.

Additional

  • Other duties and responsibilities as required.

What You Bring

  • 4 to 6 years owning high-volume media buying on Meta and Google with a track record of improving ROAS and lowering CPA.
  • Proven experience managing people or teams effectively.
  • Audience architecture and retargeting wizardry across the funnel, including smart exclusions and sequencing for 21- to 28-day campaign windows.
  • Ability to translate data into creative direction and guide Brand on the exact assets, specs, hooks, and storylines needed to win.
  • Hands-on with GA4, Google Tag Manager, Meta Events Manager and attribution via Triple Whale, HubSpot (or similar).
  • Strength in budget pacing, bid strategy, and rapid A/B testing across many creators/products at once.
  • Clear communicator who can turn insights into next steps for Brand, Digital, Growth, and agency partners.

Bonus

  • Experience scaling on YouTube and emerging channels like Reddit, Discord, or Roblox.
  • Proven creative testing frameworks you've taught or rolled out to teams.
  • Success working in the creator economy, gaming, or pop-culture spaces.
  • Experience mentoring junior marketers and codifying playbooks for short campaign cycles.

Benefits & Perks

  • Work remotely anywhere in Canada and/or access any of our hubs
  • Health and dental benefits from day 1
  • 4 weeks of paid vacation (including paid time off on your birthday)
  • An additional 1 week of paid time off during the holidays
  • Virtual & In-Person Social Events
  • Annual Paid Volunteer Day Off
  • 1:1 RRSP Matching Program Up to 3%
  • $500 Pre-Tax Annual Health & Wellness Allowance
  • $400 Pre-Tax Home Office Setup Allowance
  • $65 Pre-Tax Monthly Phone Allowance
  • Maternity and Parental Leave Top-Up Program
  • Education Assistance Program
  • Employee Referral Program
  • Tenured Rewards Program

Salary Band: $100-110k CAD per annum. Individual salaries will be dependent on unique skills, experience and qualifications.

Vacancy Status: New Position

At Makeship we are committed to fostering an environment that welcomes people of all backgrounds, experiences, and identities. We are passionate about building an equitable and inclusive culture for our unique and diverse team of employees which makes us Makeship. As an equal-opportunity employer, we value and embrace everyone's opinions and differences, and actively seek new Makeshippers who will work respectfully with our team, propelling our company and the community forward. If there are any accommodations we can provide to make your interview experience more accessible and inclusive, please let us know in your application.