Advertising Specialist

Job Description
You will be working on a flexible hybrid schedule as part of Fidelity's dynamic working arrangement.
Who We Are
At Fidelity, we've been helping Canadian investors build better financial futures for over 35 years. We offer individuals and institutions a range of trusted investment portfolios and services - and we're constantly seeking to find new and better ways to help our clients. As a privately owned company, we boldly embrace innovation in all areas as we continue to grow our business into the future.

Working with us means you'll be part of a diverse and dedicated group of people who make a real difference for our clients and communities every day. You'll have a wide range of opportunities to grow and develop your career in an inclusive environment where you'll feel valued and supported to be your best - both personally and professionally.

What You'll Do
The Advertising Specialist will assist in execution of digital media advertising campaigns in support of Fidelity Investments Canada. Working closely with the Manager, Digital Advertising, Fidelity's media agency, internal departments, content marketing, production, and digital teams. The role will support advertising campaign execution and own execution for one or more advertising channels (i.e. sponsored events, programmatic display/video and paid search). The role includes assisting in development of media placement recommendations, post-campaign reporting and in-campaign optimization; as well as budget optimization and reporting within campaigns.

How You'll Make an Impact

• Assist the digital advertising team in creating and follow up of paid advertising campaigns and projects by collaborating with multiple internal and external stakeholders
• Owning campaign projects on Adobe Workfront to ensure campaign assets are ready for timely execution of paid digital advertising campaigns, including on-ground events and other paid campaigns
• Collaboration with Advertising, Paid Social, Content, and Digital Marketing teams to ensure seamless integration across a full communication plan (i.e. paid/owned/earned).
• Help develop detailed, strategic media briefs for the agency and internal stakeholders that reflect business and campaign goals across the marketing funnel.
• Ability to uncover and leverage audience insights through the Adobe Analytics platform to build strategies for key target segments
• Leverage internal and external data sources to ensure media plans are based on insight and learning.
• Liaise with media agency to ensure effective mix and spend, while ensuring campaign objectives are being met.
• Help with campaign reports consistently to ensure campaign optimization & learning for future campaigns; this includes working closely with Advanced Analytics and Digital teams
• Using Fidelity processes, ensure timely review and accounting of all advertising spend as correlates to accurate billing

The Expertise You Bring

• University Degree in Marketing/Advertising or equivalent experience.
• 2+ years' experience in marketing or advertising
• Experience utilizing the following media paid search, programmatic and direct display/video, online video, audio (i.e. Spotify, podcasts), TV, digital out-of-home, in-person and digital sponsorships.
• Excellent project management skills and ability to work cross-functionally in a fast-paced environment
• Strong Microsoft Office skills with the ability to analyze campaign data and metrics to make optimization recommendations
• Financial services experience is a strong asset.
• Advertising and/or Media Agency experience is a strong asset.

What We Are Looking For

• Thorough understanding of paid digital strategy, mobile and social media channels.
• Demonstrate experience in the one or more of the following ad platforms, but not limited to, Meta, Google Ads, Adobe AdCloud, Reddit, LinkedIn, Spotify, Direct display, Television, sponsorships.
• Experience with 3rd party ad serving technology (e.g. DoubleClick).
• Ability to communicate clearly, persuasively, and diplomatically to a wide range of audiences.
• The position requires strong analytical and problem-solving skills.
• Strong project management skills
• Demonstrate an innovative, collaborative, and proactive mindset.
• The ability to manage multiple priorities in an ever-changing environment and meet deadlines.
• Must be very detail oriented and can work well under pressure.
• Demonstrate experience building out detailed advertising strategies and tactics, preferably in the financial services sector.

Current work authorization for Canada is required for all openings.
Total Rewards That Reflect Your Impact
We believe exceptional work deserves exceptional recognition. That's why we offer a
competitive compensation package
designed to support your success today—and your financial well-being tomorrow.

For this role, your total rewards include

• Base Salary A competitive annual range of $65,000 to $80,000, based on your experience and qualifications.
• Performance Bonus Eligible for a discretionary bonus that rewards your contributions and results.
• RRSP Contribution After 6 months of employment, we invest in your future with an RRSP contribution—no employee matching required.

We're proud to offer a compensation package that aligns with
provincial pay transparency requirements
.

This posting represents an
existing vacancy
within our organization—an opportunity to step into a role where your talents will make a meaningful difference.

Some of the ways we'll help you feel valued and supported as part of our team

• Flexible working arrangements - 100% remote, hybrid, and in office options
• Competitive total compensation, including company contributions to your group RRSP without a matching requirement from you
• Comprehensive health benefits that start on your first day, with 100% employer-paid premiums, that include up to $5000 annually for mental health services and therapy
• Parental leave top-up to 100% of your salary for a period of 25 weeks
• Up to $650 for home office equipment
• Generous time off policy, including 2 paid days annually to volunteer at a charity of your choice
• Diversity and inclusion programs, including an active network of Employee Resource Groups
• Extensive professional development opportunities, including access to over 11,000 training and development courses, tuition reimbursement, and monetary rewards for completing a required designation

We care a lot about fostering a compassionate, people-centric culture, and are proud to have been named one of Canada's Top 100 employers for the last five years.

Fidelity Canada is an equal opportunity employer
Fidelity Canada is committed to fostering a diverse and inclusive workplace. We will consider all qualified applicants for employment regardless of race, color, religion, sex, sexual orientation, gender identity or expression, national or ethnic origin, age, disability, family status, protected veterans' status, Aboriginal/Native American status or any other legally-protected ground.

Accommodation during the application process
Fidelity Canada welcomes and encourages applications from people with disabilities. Accommodations are available on request for candidates taking part in the selection process. If you require an accommodation, please email us at

No telephone inquiries or agencies please. We thank all applicants for their interest, please be advised that only those selected for an interview will be contacted.
Why Work at Fidelity?
We are proud to be recipients of the following
Awards

• Canada's Top 100 Employers
• Greater Toronto's Top Employers
• Canada's Top Family-Friendly Employers
• Canada's Top Employers for Young People
• Great Place To Work Certified
• Best Workplaces for Inclusion
• Best Workplaces for Mental Wellness
• Best Workplaces for Today's Youth
• Best Workplaces for Women
• Best Workplaces in Financial Services & Insurance
• Best Workplaces in Ontario
• Best Workplaces with Most Trusted Executive Teams
• LinkedIn Top Companies in Canada
• Human Resource Director (HRD) - Best Place To Work
• HRD - 5-Star Benefit Program
• HRD - 5-Star Diversity & Inclusion Employer

Designations

• Canadian Compassionate Companies – Certified
• Benefits Canada's Workplace Benefits Award - Future of Work Strategy
• TalentEgg National Recruitment Excellence Award - Special Award for Diversity & Inclusion in Recruiting
• Canadian HR Reporter's Most Innovative HR Team