Principal Product Designer

Who We Are:
Geotab is a global leader in IoT and connected transportation and certified "Great Place to Work." We are a company of diverse and talented individuals who work together to help businesses grow and succeed, and increase the safety and sustainability of our communities.

Geotab is advancing security, connecting commercial vehicles to the internet and providing web-based analytics to help customers better manage their fleets. Geotab's open platform and Geotab Marketplace , offering hundreds of third-party solution options, allows both small and large businesses to automate operations by integrating vehicle data with their other data assets. Processing billions of data points a day, Geotab leverages data analytics and machine learning to improve productivity, optimize fleets through the reduction of fuel consumption, enhance driver safety and achieve strong compliance to regulatory changes.

Our team is growing and we're looking for people who follow their passion, think differently and want to make an impact. Ours is a fast paced, ever changing environment. Geotabbers accept that challenge and are willing to take on new tasks and activities - ones that may not always be described in the initial job description. Join us for a fulfilling career with opportunities to innovate, great benefits, and our fun and inclusive work culture. Reach your full potential with Geotab. To see what it's like to be a Geotabber, check out our blog and follow us @InsideGeotab on Instagram. Join our talent network to learn more about job opportunities and company news.

Who You Are:
We are always looking for amazing talent who can contribute to our growth and deliver results Geotab is seeking a Principal Product Designer who will operate as a lead individual contributor on the most complex, strategic, and high-impact product areas, directly influencing key outcomes for the organization. Strategic direction for major product initiatives will be defined and driven, while complex and ambiguous design challenges will be tackled with a high degree of autonomy. If you love technology, and are keen to join an industry leader — we would love to hear from you

What You'll Do:
As a Principal Product Designer, your key area of responsibility will be advocating for clear, understandable, and user-centered design solutions at scale while setting architectural direction for the broader organization's user experiences. You will drive the end-to-end design process for complex initiatives, from initial concept and research synthesis through detailed design and implementation. You will need to work closely with senior stakeholders across Product Management, Engineering, Research, Marketing, and other relevant functions to influence decisions and drive alignment through a clear design vision.

To be successful in this role you will be a strategic thinker and thought leader with compelling communication skills and the ability to translate ambiguity into actionable plans. In addition, the successful candidate will have strong analytical skills and the ability to synthesize complex information from various sources to inform strategic design decisions and elevate the team's design craft.

How You'll Make An Impact:

• Define and drive significant portions of the design strategy for major product initiatives, ensuring alignment with overall business goals and market opportunities.
• Tackle and resolve the most challenging, unstructured problems with many dependencies, translating ambiguity into clear design strategies.
• Set architectural direction for the broader organization's user experiences and help evolve design systems and frameworks towards it.
• Improve the Product Design organization by identifying ways to raise the level of competency across the team, contributing to design frameworks, processes, or governance.
• Actively mentor and guide other designers (Senior, Mid-level, and Lead) on strategic thinking, complex problem-solving, and technical considerations.
• Represent design effectively in high-level strategic discussions and cross-functional planning, ensuring the user perspective is central to decision-making.

What You'll Bring To The Role:

• 15+ years of experience in a related field, with at least 12+ years specifically in product design within a complex SaaS environment.
• Bachelor's or Masters degree in HCI/UX, Social Science, Psychology, Research, Design Communication, or a related field.
• Demonstrated expertise in the application of AI/ML concepts to product design, specifically leveraging predictive models and data-driven automation.
• Proven experience in designing and implementing interaction models for autonomous AI agents, including agent-human collaboration patterns.
• Strategic experience designing user experiences for geospatial data visualization and location intelligence platforms.
• Expert level proficiency across all core Product Design competency areas, including UX research, interaction design, and visual design.
• Strong ability to influence cross-functional teams and senior stakeholders through expertise and collaboration without direct authority.

If you got this far, we hope you're feeling excited about this role Even if you don't feel you meet every single requirement, we still encourage you to apply.

Please note: Geotab does not accept agency resumes and is not responsible for any fees related to unsolicited resumes. Please do not forward resumes to Geotab employees.:
Why Job Seekers Choose Geotab:
Flex working arrangements

Home office reimbursement program

Baby bonus & parental leave top up program

Online learning and networking opportunities

Electric vehicle purchase incentive program

Competitive medical and dental benefits

Retirement savings program

• The above are offered to full-time permanent employees only

How We Work:
At Geotab, we have adopted a flexible hybrid working model in that we have systems, functions, programs and policies in place to support both in-person and virtual work. However, you are welcomed and encouraged to come into our beautiful, safe, clean offices as often as you like. When working from home, you are required to have a reliable internet connection with at least 50mb DL/10mb UL. Virtual work is supported with cloud-based applications, collaboration tools and asynchronous working. The health and safety of employees are a top priority. We encourage work-life balance and keep the Geotab culture going strong with online social events, chat rooms and gatherings. Join us and help reshape the future of technology

We believe that ensuring diversity is fundamental to our future growth and progress and is an integral part of our business. We believe that success happens where new ideas can flourish – in an environment that is rich in diversity and a place where people from various backgrounds can work together. Geotab encourages applications from all qualified individuals. We are committed to accommodating people with disabilities during the recruitment and assessment processes and when people are hired. We will ensure the accessibility needs of employees with disabilities are taken into account as part of performance management, career development, training and redeployment processes. If you require accommodation at any stage of the application process or want more information about our diversity and inclusion as well as accommodation policies and practices, please contact us at By submitting a job application to Geotab Inc. or its affiliates and subsidiaries (collectively, "Geotab"), you acknowledge Geotab's collection, use and disclosure of your personal data in accordance with our Privacy Policy. Click here to learn more about what happens with your personal data.