Marketing Segment Manager

Job Description

Hybrid - This role is categorized as hybrid. This means the successful candidate is expected to report to the Oshawa Elevation Centre or Markham Elevation Centre three times per week, at minimum [or other frequency dictated by the business] .

What You Will Do

Working closely with and reporting to the National Brand Marketing Manager – Cadillac, the Marketing Segment Manager (MSM) Cadillac Canada monitors and analyzes market dynamics to develop and coordinate strategic plans and marketing initiatives. This role will support the Cadillac portfolio of ICE vehicles along with the new Cadillac Electric Vehicle portfolio.

Key Responsibilities

• Be the Canadian subject matter expert for the entire Cadillac vehicle portfolio.
• Partner with the Brand Team to achieve business plan targets including sales, market share, profitability, and brand health
• Monitor and analyze the luxury automotive competitive landscape to inform Cadillac's retail and go-to-market strategies.
• Lead the development of monthly retail incentive plans through the Retail Planning Meeting (RPM) process.
• Create impactful sales, marketing, and training tools for field staff and dealership personnel.
• Conduct detailed analysis and provide strategic recommendations across brand management areas including incentives, market dynamics, competitive positioning, packaging, pricing, and volume.
• Collaborate with Chevrolet, Buick, and GMC counterparts to ensure cohesive showroom strategy and alignment.
• Support the development of new product programs by advising on packaging, positioning, pricing, and marketing strategy.
• Drive flawless execution of product launches and model year transitions.
• Strategically manage product lifecycles to optimize launch timing, maintain competitiveness, and maximize long-term profitability.
• Simplify dealer ordering processes by reducing complexity, enhancing configurator tools, and aligning packaging with demand-driven insights.
• Deliver clear, strategic proposals to senior leadership that articulate business impact and competitive positioning.
• Support PR Communications in crafting media press releases, coordinating interviews, and producing content for Media Ride & Drive events.
• Build strong relationships with U.S. Product & Brand Marketing teams to ensure strategic alignment and collaboration.
• Develop distinct Canadian brand positioning tailored to market needs.
• Partner with Cadillac Advertising & Communications to create comprehensive marketing plans and agency briefs.
• Lead the creation of strategic, concise brand plans that support Cadillac's marketing objectives.

Required Skills and Experience

• Demonstrated strong communication and collaboration skills
• Demonstrated interpersonal skills and ability to lead and influence various groups and levels
• Demonstrated strong organization & analytical skills
• Demonstrated ability to lead and manage
• Demonstrated strength in Microsoft office - Excel and PowerPoint
• Willingness to travel

Preferred Skills and Experience

• Previous field sales experience considered an asset
• Previous marketing experience considered an asset
• Bilingual (English/French) considered an asset

Education and Training

• Successfully obtained a University degree (Bachelor of Commerce / Business with major in Marketing an asset) or equivalent experience

Benefits:

The goal of the General Motors of Canada total rewards program is to support the health and well-being of you and your family. Our comprehensive compensation plan currently includes the following benefits, in addition to many others:

• Paid time off including vacation days, holidays, and supplemental benefits for pregnancy, parental and adoption leave.
• Healthcare, dental and vision benefits including health care spending account and wellness incentive.
• Life insurance plans to cover you and your family.
• Company and matching contributions to a Defined Contribution Pension plan to help you save for retirement.
• GM Vehicle Purchase Plan for you, your family, and friends.

GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP NOW OR IN THE FUTURE.

About GM

Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.

Why Join Us

We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee to feel they belong to one General Motors team.

Non-Discrimination and Equal Employment Opportunities

General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers.

We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit How we Hire .

Accommodations

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