Marketing and Sales lead co-founder

2 weeks ago

Greater Toronto Area, Canada Passu Full time

Company Description:

Passu is a fast-growing EdTech platform on a mission to make language exam preparation (IELTS & TCF) accessible, personalized, and affordable for immigrants and international students. With
12,000+ downloads
and
zero marketing spend
, we've validated a powerful need for our hybrid model:
AI-powered study plans + human instructors
.

We're now entering our
pre-seed round
and scaling our impact and we're looking for an exceptional Co-Founder to lead
Sales & Marketing
as we build the next phase.

Role Description:

Your Mission We're looking for a Co-Founder (Sales & Marketing) to lead both B2C growth and B2B expansion, with a strong focus on:

  • B2C Growth Craft and execute full-funnel digital strategies (Meta, YouTube, SEO, content, email).
  • Build acquisition funnels and optimize CAC → LTV ratios.
  • Launch campaigns that convert — from reels to referrals.
  • B2B Growth Build and close digital partnerships with immigration firms, test centers, and influencers.
  • Develop scalable B2B onboarding pipelines for education consultants, agencies, and institutions.
  • Negotiate reseller models, affiliate deals, and white-label offerings.

Qualifications

  • Strong communication and interpersonal skills to engage effectively with clients, partners, and teams.
  • Proven expertise in sales and marketing, including strategy development, lead generation, and campaign execution.
  • Analytical and research skills to interpret data and market trends effectively, driving informed business decisions.
  • Ability to think strategically and creatively to identify growth opportunities and solve challenges.
  • Entrepreneurial mindset with the ability to manage projects independently and collaboratively in a remote setup.
  • Experience in EdTech or e-learning sectors is a plus.

Ideal profile:

  • Growth-focused, marketing-savvy, and ready to build from scratch
  • Fluent in
    English
    — and ideally
    French
    , given our core exams (TCF/TEF & IELTS)
  • Experience in
    EdTech, SaaS, immigration, or test prep
    a big bonus
  • You've worked in early-stage startups or built your own thing
  • Ready to go
    all-in
    this is a
    co-founder
    role, not a side hustle
  • Based in Canada/ USA

Compensation & Commitment:

This is a 100% equity-based co-founder role. No salary will be offered at this stage. However, once we successfully close our pre-seed round, a founder-level salary can be negotiated based on the funding raised. his is not a gig or short-term role. You'll be joining as a true co-founder, with a 3-year equity vesting schedule. You'll have full ownership of your domain, contribute to high-level strategy, and share in the long-term upside of the business.

Apply here or contact me

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