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Manager, Campaign Marketing

2 days ago

Greater Vancouver Metropolitan Area, Canada Electronic Arts (EA) Full time

Description & Requirements
Electronic Arts creates next-level entertainment experiences that inspire players and fans around the world. Here, everyone is part of the story. Part of a community that connects across the globe. A place where creativity thrives, new perspectives are invited, and ideas matter. A team where everyone makes play happen.

The Manager, Campaign Marketing (North America) is responsible for the development, execution, and measurement of marketing activations for EA SPORTS FC across North America. This role focuses on delivering highly culturalized, insight-led activations that drive campaign performance and business impact.

This Is An Opportunity To

  • Create and deliver marketing campaigns and activations for one of the biggest brands in global football.
  • Lead content-driven marketing in one of EA's most important regions.
  • Define and drive cross-platform marketing strategy by leveraging partnerships with the world's biggest athletes, clubs, and leagues.

Responsibilities

  • Lead the development of EA SPORTS FC integrated marketing campaign in North America.
  • Execute highly culturalized marketing activations across EA SPORTS FC and EA SPORTS FC Mobile that resonate with local fans and deliver against campaign and business objectives.
  • Collaborate with a high-performing team of cross-functional experts to ensure the successful delivery, measurement, and reporting of FC marketing activity in the region.
  • Research, analyze, and translate market insights into actionable regional marketing strategies.
  • Manage external agency partners, contractors, and freelancers, including day-to-day communication, briefing, budget management, and performance tracking.

You will report to the Senior Manager, Campaign Marketing, Americas, and will be an important contributor to the Franchise Strategy, Marketing, Partnerships and Communications Teams based in Vancouver, British Columbia.

Requirements

  • 4+ years of experience in a strategic marketing role at a brand or agency; sports experience is a plus.
  • Proven experience developing creative marketing campaigns or activations grounded in clear insights and measurable impact.
  • Strong ability to manage, influence, and collaborate with multiple stakeholders across disciplines and time zones.
  • Exceptional verbal, written, and presentation (deck-building) skills; experience presenting to executive and external audiences preferred.
  • Demonstrated ability to uncover, interpret, and apply actionable data and insights.
  • Passion for and knowledge of the North American soccer landscape and culture; interest in EA SPORTS FC and EA SPORTS FC Mobile.
  • Strong understanding of North American sports culture, consumer behavior, media consumption trends, and engagement opportunities.
  • A collaborative, curious, and adaptable mindset, with a strong work ethic and a passion for delivering high-impact work.
  • Bachelor's degree required
  • Ability and willingness to travel up to 25% of the time.

Pay Transparency - North America
Compensation And Benefits
The ranges listed below are what EA in good faith expects to pay applicants for this role in these locations at the time of this posting. If you reside in a different location, a recruiter will advise on the applicable range and benefits. Pay offered will be determined based on a number of relevant business and candidate factors (e.g. education, qualifications, certifications, experience, skills, geographic location, or business needs).

PAY RANGES

  • British Columbia (depending on location e.g. Vancouver vs. Victoria) *$91,100 - $126,900 CAD

Pay is just one part of the overall compensation at EA.

For British Columbia, we offer a package of benefits including vacation (3 weeks per year to start), 10 days per year of sick time, paid top-up to EI/QPIP benefits up to 100% of base salary when you welcome a new child (12 weeks for maternity, and 4 weeks for parental/adoption leave), extended health/dental/vision coverage, life insurance, disability insurance, retirement plan to regular full-time employees. Certain roles may also be eligible for bonus and equity.

About Electronic Arts
We're proud to have an extensive portfolio of games and experiences, locations around the world, and opportunities across EA. We value adaptability, resilience, creativity, and curiosity. From leadership that brings out your potential, to creating space for learning and experimenting, we empower you to do great work and pursue opportunities for growth.

We adopt a holistic approach to our benefits programs, emphasizing physical, emotional, financial, career, and community wellness to support a balanced life. Our packages are tailored to meet local needs and may include healthcare coverage, mental well-being support, retirement savings, paid time off, family leaves, complimentary games, and more. We nurture environments where our teams can always bring their best to what they do.

Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. We will also consider employment qualified applicants with criminal records in accordance with applicable law. EA also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.