Field Marketing Specialist

5 hours ago

United States or Canada Finite State Full time
Role Summary:

Events and field marketing are at the core of Finite State's growth strategy, driving significant pipeline generation. We're seeking a Field Marketing Specialist to take our event strategy to the next level. This role is critical in scaling high-impact events annually, expanding our presence globally, and orchestrating memorable experiences that connect with our buyers—from CISOs to product security engineers.

Responsibilities:
  • Event Strategy & Execution
    • Own planning and execution for 25 annual events including trade shows, flagship industry conferences, webinars, and executive dinners.
    • Manage premium booth experiences, social events, customer community events, regional dinners.
    • Drive international expansion, coordinating Finite State's presence in EMEA events.
    • Work with internal and external SMEs to build a speakers bureau program that drives thought leadership across the industry
    • Manage the call for papers and presentations submission processes
    • Organize and manage monthly hosted and partner webinars
  • Campaign Orchestration
    • Partner with sales to align pre- and post-event campaigns that convert attendees into pipeline.
    • Partner with demand gen and content to deliver creative pre-event campaigns that drive registrations and account meetings
    • Activate regional programs, including customer community engagement and executive roundtables.
    • Build bespoke events that engage and build relationships with strategic accounts
  • Operations & Budget
    • Manage event budgets, vendor relationships, logistics, and materials (booth, swag, collateral).
    • Track, analyze, and report on event ROI, pipeline impact, and SAL generation.
  • Cross-Functional Collaboration
    • Work closely with sales, product marketing, and alliances to maximize sponsorships and co-marketing opportunities.
    • Serve as a bridge between marketing campaigns and regional sales execution.
Requirements:
  • 3–5 years of experience in B2B field marketing, event management, or demand generation (cybersecurity or SaaS experience preferred).
  • Proven ability to manage large-scale trade shows and intimate executive events with equal effectiveness.
  • Strong project management skills with attention to detail and ability to manage multiple deadlines.
  • Excellent communication and relationship-building skills, with comfort engaging senior-level executives.
  • Willingness to travel.
Why Finite State?
  • Be a part of building the leading platform for connected device cybersecurity.
  • Join a fast-moving team that values transparency, innovation, and impact.
  • Work fully remotely with a high degree of autonomy and ownership.
  • Comprehensive Benefits
  • Investment: We offer learning stipends to support your professional development
  • Equity: We offer equity so you can share in our growth and success
  • Help solve some of the most pressing cybersecurity challenges facing connected device manufacturers and the millions of people who depend on them

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