Coordinator, CRM Channel Management

Job Description

What is the opportunity?

We are seeking a detail-oriented and highly organized Coordinator to support the execution of our CRM and email marketing initiatives. The successful candidate will assist in planning, coordinating, and deploying email communications, ensuring they are accurate, brand-aligned, and delivered to the right audiences. This role is ideal for someone who is eager to build experience in CRM and digital marketing while supporting key business objectives.

What will you do:

• Assist in the planning and execution of email campaigns, including gathering requirements, preparing briefs, and coordinating with cross functional partners
• Support email production activities such as content updates, audience selection, QA, and deployment
• Ensure email content, design, and targeting meet brand standards, accessibility guidelines, and regulatory requirements (e.g., privacy, CASL)
• Help optimize email content and layouts to support a cohesive user experience and drive engagement
• Collaborate with stakeholders to ensure campaign requirements are met, timelines are adhered to, and deliverables are accurate
• Track and report on email performance, compiling insights and metrics to support continuous improvement
• Contribute to ongoing improvements in email processes, documentation, and best practices
• Maintain an understanding of our audience segments and assist in applying targeting strategies for campaigns
• Stay informed on email marketing best practices, industry trends, and regulatory guidelines to support compliant and effective communication
• Coordinate with cross-functional teams—including Marketing, Digital, Product, and Analytics—to gather information, align on requirements, and support campaign execution
• Provide support to internal partners on email-related processes, ensuring consistency in messaging and quality across communications
• Assist with maintaining internal CRM documentation, templates, and process guides

What do you need to succeed?

Must have:

• Experience in email marketing, CRM, digital communications, or a related field (internships or project-based experience acceptable)
• Strong organizational skills, attention to detail, and the ability to manage multiple tasks simultaneously
• Strong communication and collaboration skills, with the ability to work effectively with cross-functional teams
• Foundational understanding of email marketing best practices, including design principles, content structure, and deployment basics
• Awareness of privacy laws and email regulations (e.g., CASL), or a willingness to learn

Nice to have:

• Experience using marketing automation or email platforms
• Knowledge of data-driven marketing, segmentation, or basic analytics
• Certification or coursework in email marketing, digital marketing, CRM, or related fields
• Experience working in a fast-paced environment with multiple stakeholders and competing priorities
• Basic project or workflow management skills

What is in it for you?

We thrive on the challenge to be our best - progressive thinking to keep growing and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual.

• A comprehensive Total Rewards Program including bonuses, flexible benefits and competitive compensation
• Leaders who support your development through coaching and managing opportunities
• Ability to make a difference and lasting impact
• Work in a dynamic, collaborative, progressive, and high-performing team

Job Skills

A/B Testing, Business Statistics, Commercial Acumen, Critical Thinking, Customer Analytics, Detail-Oriented, Group Problem Solving, Key Performance Indicators (KPI)

Additional Job Details

Address:

RBC WATERPARK PLACE, 88 QUEENS QUAY W:TORONTO

City:

Toronto

Country:

Canada

Work hours/week:

37.5

Employment Type:

Full time

Platform:

HUMAN RESOURCES & BMCC

Job Type:

Regular

Pay Type:

Salaried

Posted Date:

Application Deadline:

Note: Applications will be accepted until 11:59 PM on the day prior to the application deadline date above

Inclusion and Equal Opportunity Employment

At RBC, we believe an inclusive workplace that has diverse perspectives is core to our continued growth as one of the largest and most successful banks in the world. Maintaining a workplace where our employees feel supported to perform at their best, effectively collaborate, drive innovation, and grow professionally helps to bring our Purpose to life and create value for our clients and communities. RBC strives to deliver this through policies and programs intended to foster a workplace based on respect, belonging and opportunity for all.

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