Strategy Director, Media

2 weeks ago

Greater Toronto Area, Canada Starcom Canada Full time

We're looking for a strategic leader who thrives at the intersection of business objectives, media strategy, creative integration, and data-driven insights. As a Director of Strategy, you will lead high-profile client engagements, guide a team of strategists, and shape campaigns that deliver measurable impact across the full customer journey.

This role requires a balance of big-picture vision and hands-on execution. You'll work directly with senior clients, internal teams, and external partners to develop and execute strategies that are innovative, integrated, and performance-driven.

Responsibilities

Leadership & Team Management

  • Lead, coach, and inspire a team of strategists, ensuring high-quality output, clear direction, and professional development.
  • Foster a collaborative, growth-oriented environment that encourages strategic thinking, innovation, and accountability.
  • Oversee team performance.

Strategic Planning & Execution

  • Lead end-to-end campaign planning for major brands, from annual planning through activation and optimization.
  • Translate marketing and business objectives into integrated media strategies, identifying the right channels, audiences, and KPIs to deliver against goals.
  • Partner with creative, media, analytics, and client teams to ensure strategies are aligned, actionable, and measurable.
  • Serve as the strategic lead in client meetings, presentations, and workshops, clearly articulating recommendations and insights.

Client Partnership & Business Growth

  • Act as a trusted senior advisor to clients, providing proactive recommendations based on performance data, market trends, and competitive analysis.
  • Lead high-profile pitches alongside senior leadership, shaping the strategic vision to win new business.
  • Identify opportunities to grow client relationships through innovative strategies and cross-team collaboration.

Campaign Management & Optimization

  • Oversee the execution of media plans, ensuring on-time delivery and flawless execution across channels.
  • Use data, analytics, and insights tools to monitor performance, make optimization recommendations, and drive continuous improvement.
  • Ensure alignment between strategy, creative, and media execution, maintaining brand integrity and meeting campaign objectives.

Qualifications

  • 8+ years of experience in communications planning, brand strategy, media strategy, or related fields.
  • Proven track record of leading strategic planning for major brands and managing a high-performing team.
  • Strong understanding of media channels (digital, social, traditional) and how to integrate them into cohesive strategies.
  • Experience with performance optimization and KPI-driven planning.
  • Comfortable with analytics tools, audience insights platforms, and campaign reporting.
  • Exceptional presentation, communication, and storytelling skills.
  • Ability to thrive in a fast-paced, results-driven environment.
  • Fully fluent in English; French fluency a bonus

Professional Skills

  • Strategic thinker with a strong business mindset.
  • Inspirational leader and mentor.
  • Highly organized and detail-oriented.
  • Confident presenter and persuasive communicator.
  • Collaborative, solutions-focused, and proactive.

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