Director, Frontline Campaign Management

We're building a relationship-oriented bank for the modern world. We need talented, passionate professionals who are dedicated to doing what's right for our clients.

At CIBC, we embrace your strengths and your ambitions, so you are empowered at work. Our team members have what they need to make a meaningful impact and are truly valued for who they are and what they contribute.

To learn more about CIBC, please visit

What you'll be doing

As an integral member of the Frontline tools and Enablement group, reporting to the Senior Director, Sales Strategy & Execution, the Director, Frontline Campaign Management is a multifaceted leader responsible for design, development and implementation of marketing strategies, initiatives, business rules and programs across frontline distribution channels such as Banking Centres, Telephone Banking, to driving sales, ensuring campaign effectiveness, and fostering a culture of continuous improvement.

At CIBC we enable the work environment most optimal for you to thrive in your role you'll have the flexibility to manage your work activities within a hybrid work arrangement where you'll spend 1-3 days per week on-site, while other days will be remote.

How You'll Succeed

• Campaign Strategy - Develop and implement an effective campaign development strategy that aligns with CIBC's business objectives and enhances frontline engagement. Conduct market analysis and gather frontline insights to identify campaign opportunities and customer needs. Collaborate with cross-functional stakeholders (e.g., Marketing, Product, Analytics, National Leads) to define campaign goals, target audiences, and key messaging. Develop a comprehensive campaign plan, outlining timelines, resources, channels, and success metrics. Present the campaign development strategy to executive leadership, incorporating feedback and recommendations.
• Leads Oversight - Ensure effective leadership, coordination, and support of National Leads to drive consistent and successful execution of frontline campaigns ensuring flawless delivery of Frontline marketing campaigns. Facilitate regular meetings and forums to share best practices, challenges, and regional insights. Monitor and assess campaign execution, providing guidance and support to address gaps or opportunities. Manage the processes to ensure compliance with procedures from inception to execution, and comply with regulatory requirements and brand standards. Gather and develop business requirements to improve the effectiveness of offers including defining new data requirements. Establish a process for ongoing review and optimization of campaign strategies based on performance data and frontline feedback.
• Stakeholder management - Facilitate regular meetings, briefings, and feedback sessions to encourage open dialogue and address stakeholder needs or concerns. Collaborate with stakeholders to gather input for campaign development and execution, ensuring their perspectives are incorporated into planning and decision-making. Resolve conflicts or issues promptly by mediating discussions and finding mutually beneficial solutions. Document stakeholder feedback and action items, and follow up to ensure commitments are met.

Who You Are

• You can demonstrate work 5 to 8 years of work experience in leading end-to-end campaign development within financial services, retail, or similar sectors.
• You can demonstrate 3 to 5 years of work experience with executive presentations on strategic plans and sharing valuable results to senior leadership and incorporating executive feedback.
• You can demonstrate extensive experience building and maintaining relationships with internal stakeholders at all organizational levels.
• Your influence makes a difference. You know that relationships and networks are essential to success. You inspire outcomes by sharing your expertise.
• You are a caring and accountable leader. You have experience developing and implementing strategic team goals. You have experience coaching employees and inspiring successful team performance.
• You're passionate about people. You find meaning in relationships and surround yourself with a diverse network of partners. You connect with others through respect and authenticity.
• You're digitally savvy. You seek out innovative solutions and embrace evolving technologies. You can easily adapt to new tools and trends.
• Values matter to you. You bring your real self to work and you live our values - trust, teamwork, and accountability.

What CIBC Offers

At CIBC, your goals are a priority. We start with your strengths and ambitions as an employee and strive to create opportunities to tap into your potential. We aspire to give you a career, rather than just a paycheck.

• We work to recognize you in meaningful, personalized ways including a competitive salary, incentive pay, banking benefits, a benefits program*, defined benefit pension plan*, an employee share purchase plan, a vacation offering, wellbeing support, and MomentMakers, our social, points-based recognition program.
• Our spaces and technological toolkit will make it simple to bring together great minds to create innovative solutions that make a difference for our clients.

• We cultivate a culture where you can express your ambition through initiatives like Purpose Day; a paid day off dedicated for you to use to invest in your growth and development.

• Subject to plan and program terms and conditions

What you need to know

• CIBC is committed to creating an inclusive environment where all team members and clients feel like they belong. We seek applicants with a wide range of abilities and we provide an accessible candidate experience. If you need accommodation, please contact

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- You need to be legally eligible to work at the location(s) specified above and, where applicable, must have a valid work or study permit.
- We may ask you to complete an attribute-based assessment and other skills tests (such as simulation, coding, French proficiency, MS Office). Our goal for the application process is to get to know more about you, all that you have to offer, and give you the opportunity to learn more about us.

Job Location

Toronto-81 Bay, 25th Floor

Employment Type

Regular

Weekly Hours

37.5

Skills

Business Objectives, Campaign Development, Data Analysis, Executive Presenting, Leadership, Long Term Planning, People Management, Project Management, Relationship Management, Sales Leads, Stakeholder Management