Growth Product Manager

Growth Product Manager

Our mission at Durable is to make owning a business easier than having a job.

Durable builds AI that does the work for you. Our goal is to own the DIFY (Do It For You) small business category.

What is DIFY? It is a new category of technology that is faster and more cost effective than a human, and much easier to use than software. It is an AI first approach to solving customer problems.

You don't need to learn new software. You don't need to read help docs. You don't need to learn how to prompt. You provide business context and feedback, and the work is done for you.

We believe in a world where everyone is a business owner. Whether it's a full-time, part-time, or side hustle - we want to make it frictionless to start and operate a business. Since launching in late 2022, over 5 million websites have been built with our AI powered website builder. We are generating significant revenue, well-funded by Silicon Valley investors, and growing extremely fast.

Our vision is much bigger, and we're looking for incredible people to join our team and make an impact.

We're looking for a Growth Product Manager to own the flywheel that powers durable's customer acquisition, activation, and retention. You'll work across product, marketing, data, and engineering to design high-leverage growth loops, optimize funnels, and launch experiments that accelerate Durable's trajectory.

Key responsibilities:

• Own the end-to-end growth funnel: acquisition, activation, engagement, and retention
• Design and prioritize experiments that improve signup, onboarding, and conversion flows
• Partner with marketing on channels, campaigns, and landing pages to drive qualified growth
• Define and implement growth loops and referral mechanisms to scale durable organically
• Use data and customer insights to generate hypotheses, measure performance, and inform roadmap
• Collaborate with engineering and design to ship rapid, high-quality growth initiatives
• Establish growth metrics, dashboards, and frameworks for decision-making
• Work closely with leadership on pricing, monetization, and go-to-market levers

• 3–6+ years in product management, growth, or related roles at high-growth b2c/b2b2c startups
• Proven track record of shipping experiments and delivering measurable growth results
• Strong analytical skills; fluent in funnel metrics, a/b testing, and data storytelling
• User-first mindset with ability to balance qualitative insight and quantitative data
• Entrepreneurial and scrappy: thrive in fast-moving, ambiguous environments
• Excellent collaboration and communication across product, engineering, design, and marketing
• Bonus: experience with ai-native products, no-code/web tools, or small business ecosystems

At Durable, we're committed to creating an environment where you can thrive. Here's what you can look forward to:

• Vancouver HQ: Based in Vancouver? Our Gastown HQ comes with jaw-dropping North Shore views. Many teammates come in on Mondays and Thursdays, but WFH is always an option when you need it.
• Comprehensive benefits: Health and dental coverage to support your well-being.
• Home office stipend: Receive a stipend to create a comfortable and productive workspace.
• Professional development: We support your growth with opportunities like conferences, courses, and speaking engagements.
• Team events: Connect with your colleagues through retreats and team-building activities.
• Equipment: Start strong with a company-provided laptop and the tools you need to succeed.

Ideal candidates are based in Vancouver. We may consider those based remotely in Canada on a case-by-case basis. 

Base salary range $150,000-200,000 CAD, plus equity. This range is based on Vancouver, BC. Actual compensation is determined on a case-by-case basis and takes into account experience level and skillset.