Marketing Specialist

3 days ago

Toronto, Ontario, Canada Fibra Full time

About Us:

Fibra is building the future of women's reproductive health through smart underwear and data-driven insights. As we prepare to launch our flagship wearable device, we're looking for a high-performing, scrappy, and data-savvy
Marketing Specialist

who can own and scale our acquisition engine while wearing multiple (stylish) hats.

What You'll Be Doing:

Performance & Digital Marketing

  • Run, monitor, and optimize paid social (Meta, TikTok, YouTube) and search (Google Ads) campaigns
  • Own A/B testing strategy across creatives, landing pages, and ad copy
  • Track and improve CPA, CAC, CTR, ROAS, and LTV—constantly
  • Manage paid budget and funnel performance weekly
  • Keyword listing and SEO strategy
  • Hook strategy for content generation

Growth & Acquisition Strategy

  • Own the full customer acquisition funnel from awareness to conversion
  • Build and execute influencer and affiliate marketing programs
  • Collaborate with designers, copywriters, and freelancers to generate high-converting assets
  • Drive D2C eCommerce growth (Shopify, subscription models, email/SMS flows via Klaviyo)

Cross-Functional Collaboration

  • Work with product, hardware, and customer success teams to align messaging with user insights
  • Leverage user data to refine segmentation, retention strategies, and lifecycle campaigns
  • Support PR and community-building efforts to amplify brand trust

Reporting & Optimization

  • Set and report on KPIs, including CAC, retention, churn, and LTV
  • Translate performance data into actionable insights and growth experiments
  • Present results and learnings directly to leadership

Who You Are:

  • 3–6 years of experience in growth, performance, or digital marketing (ideally in a D2C startup)
  • Hands-on with Meta Ads Manager, Google Ads, and e-commerce platforms
  • Comfortable balancing data with creativity
  • Entrepreneurial, proactive, and excited about women's health tech
  • Bonus: You've worked on a wearable, health, or hardware product launch before

  • Marketing Specialist

    5 days ago

    Toronto, Ontario, Canada TintlyPaint Full time

    Company DescriptionTintlyPaint provides industry-leading solutions in color matching, customized paint formulations, and advanced coatings for a wide range of industries including architectural, industrial, automotive, and more. Supporting manufacturers, contractors, and businesses, TintlyPaint ensures precise and consistent results tailored to client...

  • Marketing Specialist

    14 hours ago

    Toronto, Ontario, Canada City Build Recruitment Full time

    Marketing Specialist - Architecture (No Proposals)City Build Recruitment is working with a highly regarded architecture firm seeking a Marketing Specialist to join their Toronto office. This is an exciting opportunity for a skilled communicator with a passion for storytelling, brand strategy, and business development within the architecture and design...

  • Marketing Specialist

    6 days ago

    Toronto, Ontario, Canada Snare - Fraud Prevention Full time

    Company DescriptionSnare is an AI-powered platform specializing in detecting, preventing, and raising awareness about digital scams. By scanning messages in real-time, Snare identifies fraudulent activities and provides users with timely alerts and actionable insights. The platform offers interactive lessons, simulations, and expert-led resources to educate...

  • Sales And Marketing Specialist

    2 days ago

    Toronto, Ontario, Canada HEdpAY Full time

    Company DescriptionHEdpAY is a Canadian-based MSB company that provides unique financial features and services to facilitate fast solutions, integrated with blockchain technology for individuals and businesses. It has a range of crypto and banking products in one platform, making it simpler and safer for all users, even to people less familiar with new...

  • Marketing Specialist

    16 hours ago

    Toronto, Ontario, Canada Cloudcure Full time

    Marketing Specialist - SEO/Content/Social Media (HAS TO BE IN CANADA)Job Type: Full-TimeCompensation: $55,000 - $65,000 annuallyLocation: Remote (in Canada)About CloudcureCloudcure is a fast-growing health tech company focused on helping people live better through personalized metabolic health care. Were on a mission to make high-quality care accessible,...

  • Marketing Specialist

    2 weeks ago

    Toronto, Ontario, Canada Teranet Inc. Full time

    Marketing Specialist Who We AreTeranet is Canada's leader in the delivery and transformation of statutory registry services with extensive expertise in land and commercial registries. We also market insightful property and data solutions, as well as practice management automation to thousands of customers in the real estate, financial services, government,...

  • Digital Marketing Specialist

    1 day ago

    Toronto, Ontario, Canada ADM Talent Full time

    Digital Marketing Specialist Description The Digital Marketing Specialist manages dynamic email marketing campaigns targeted to advisors and consumers and provides leadership and email best practice advice to key internal stakeholders and business partners. The Specialist is also responsible for the continual evolution of Manulife's industry leading...

  • Events & Marketing Specialist

    2 weeks ago

    Toronto, Ontario, Canada The Highbell Group Inc Full time

    'Company Overview'The Highbell Hospitality Group Inc, is dedicated to delivering memorable and unique event experiences for the most diverse and discerning clientele across North America. We value quality, creativity, and community engagement in everything we do utilizing food, drink, culture and the arts to deliver memories for our customers. We are a...

  • Lifecycle Marketing Specialist

    13 hours ago

    Toronto, Ontario, Canada HireTalent - Staffing & Recruiting Firm Full time

    Job Title: Lifecycle Marketing SpecialistLocation: Toronto, CA (Remote)Duration: 12-month contractAbout the Role:We're looking for a Sr. Customer Marketing Specialist to join our Customer Lifecycle Marketing team. In this role, you'll lead customer-centric marketing initiatives that drive engagement, retention, and satisfaction across our customer...

  • Marketing Specialist

    4 days ago

    Toronto, Ontario, Canada Teranet Inc. Full time

    Marketing SpecialistWho We AreTeranet is Canada's leader in the delivery and transformation of statutory registry services with extensive expertise in land and commercial registries. We also market insightful property and data solutions, as well as practice management automation to thousands of customers in the real estate, financial services, government,...