Senior Salesforce Analyst

Work Location:

Hours:

Line of Business:

Pay Details:

TD is committed to providing fair and equitable compensation opportunities to all colleagues. Growth opportunities and skill development are defining features of the colleague experience at TD. Our compensation policies and practices have been designed to allow colleagues to progress through the salary range over time as they progress in their role. The base pay actually offered may vary based upon the candidate's skills and experience, job-related knowledge, geographic location, and other specific business and organizational needs.

As a candidate, you are encouraged to ask compensation related questions and have an open dialogue with your recruiter who can provide you more specific details for this role.

Job Description:

As part of TD's Marketing department, the North American Growth Marketing team is responsible for leading our digital marketing and 1:1 Marketing. The team carries the mandate to build the digital marketing ecosystem and enable personalized 1:1 communications at all interactions with our customers. 

Job Description

TD is modernizing it's marketing ecosystem to deliver personalized, relevant and timely communication to our customers in their channel of choice. The TD Salesforce COE will play a critical role in the transformation and modernization of owned-digital channel marketing for the enterprise, bringing together consultation and tactical subject matter expertise in 1:1 marketing best practices. As a key member of Salesforce COE, the SF Campaign Manager will work closely with key partners across Marketing & Business Units to lead the well managed delivery of journey orchestration campaigns and initiatives in the Salesforce ecosystem.

Responsibilities:

• Work closely with Integrated Marketing to design, streamline and optimize Salesforce Marketing Cloud (SFMC)  journeys, including building and filtering audiences in Salesforce CDC.

• Build and deploy marketing campaigns in Salesforce Marketing Cloud utilizing Email Studio, Automation Studio, and Journey Builder, thus including development of journeys, template setup, list management, form creations, A/B testing and automated triggers.

• Design and execute cross-channel SFMC campaigns / journeys based on Marketer requirements.

• Lead the configuration of audience entry source, exit criteria, re-entry criteria based on campaign goals, structures Journey decision splits

• Oversee journey planning and execution including technical reviews and quality control.

• Build and maintain modular campaign template(s) that are responsive and incorporate brand standards and best practices.

• Perform QA testing to ensure segmented audiences and content are accurate and rendering properly on different devices.

• Manage and segment audience data using the various Marketing Cloud tools (audience builder, data extensions, API, filters, queries, etc.).

• Troubleshoot campaign development issues including template rendering, accurate links, accessibility, subscriber lookup, etc.).

• Leverages SFMC tools and scripting languages to update content and enable dynamic content/personalization.

• Build highly dynamic campaigns using HTML and AMPscript.

• Provide guidance and train specialists on basic SFMC capabilities and deployment best practices.

• Bring expertise in personalization and marketing automation around dynamic email content and segmentation rules to customize marketing campaigns

• Participate in campaign optimization sessions and support analysis of campaign performance

• Collaborate effectively with cross-functional teams achieve campaign objectives in the stated timelines

• Utilize strong project management skills to drive initiatives from conception to completion within established timelines

Professional Experience

• Minimum 2+ years of Salesforce and marketing automation experience.

• Minimum 2+ years of Campaign Management and Delivery experience with segmentation strategy

• Solid CRM experience and understanding of marketing campaign concepts and best practices

• Solid experience owning multi-audience campaigns, and extensive usage of Salesforce Marketing Cloud (SFMC) required, inclusive of Journey Builder, Email Studio, Automation Studio, and Data Extensions,

• Proficient in AMPscript, HTML/CSS, and dynamic content scripting for email customization.

• Experience creating dynamic and personalized marketing campaigns using AMPscript and SQL expertise, building automations for marketing, analysis, and system maintenance using SQL knowledge, maintaining and optimizing SFMC for peak performance and data integrity.

• Strong knowledge of CASL and other regulatory frameworks applicable to email marketing in Canada.

• Ability to manage multiple campaigns in a fast-paced, deadline-driven environment.

• Excellent attention to detail and quality control in execution and deployment

Preferred Qualifications

• 2+ years of journey orchestration experience in Financial Services or other regulated industry

• Salesforce Marketing Cloud certifications: Administrator, Developer, and/or Email Specialist

• 2+ years of experience working with cross-functional teams in a matrixed environment with a track record of effectively working autonomously and navigating ambiguity

• Knowledge of Inline CSS, Embedded CSS, External CSS, and AMPScript + CSS to work in SFMC

Who We Are:

TD is one of the world's leading global financial institutions and is the fifth largest bank in North America by branches/stores. Every day, we deliver legendary customer experiences to over 27 million households and businesses in Canada, the United States and around the world. More than 95,000 TD colleagues bring their skills, talent, and creativity to the Bank, those we serve, and the economies we support. We are guided by our vision to Be the Better Bank and our purpose to enrich the lives of our customers, communities and colleagues.

TD is deeply committed to being a leader in customer experience, that is why we believe that all colleagues, no matter where they work, are customer facing. As we build our business and deliver on our strategy, we are innovating to enhance the customer experience and build capabilities to shape the future of banking. Whether you've got years of banking experience or are just starting your career in financial services, we can help you realize your potential. Through regular leadership and development conversations to mentorship and training programs, we're here to support you towards your goals. As an organization, we keep growing – and so will you.

Our Total Rewards Package
Our Total Rewards package reflects the investments we make in our colleagues to help them and their families achieve their financial, physical, and mental well-being goals. Total Rewards at TD includes a base salary, variable compensation, and several other key plans such as health and well-being benefits, savings and retirement programs, paid time off, banking benefits and discounts, career development, and reward and recognition programs. Learn more

Additional Information:
We're delighted that you're considering building a career with TD. Through regular development conversations, training programs, and a competitive benefits plan, we're committed to providing the support our colleagues need to thrive both at work and at home.

Please be advised that this job opportunity is subject to provincial regulation for employment purposes. It is imperative to acknowledge that each province or territory within the jurisdiction of Canada may have its own set of regulations, requirements.

Colleague Development
If you're interested in a specific career path or are looking to build certain skills, we want to help you succeed. You'll have regular career, development, and performance conversations with your manager, as well as access to an online learning platform and a variety of mentoring programs to help you unlock future opportunities. Whether you have a passion for helping customers and want to expand your experience, or you want to coach and inspire your colleagues, there are many different career paths within our organization at TD – and we're committed to helping you identify opportunities that support your goals.
 

Training & Onboarding
We will provide training and onboarding sessions to ensure that you've got everything you need to succeed in your new role.

Interview Process 
We'll reach out to candidates of interest to schedule an interview. We do our best to communicate outcomes to all applicants by email or phone call.

Accommodation
Your accessibility is important to us. Please let us know if you'd like accommodations (including accessible meeting rooms, captioning for virtual interviews, etc.) to help us remove barriers so that you can participate throughout the interview process.

We look forward to hearing from you

Language Requirement (Quebec only):