Social Media Coordinator

SOCIAL MEDIA COORDINATOR

The Hill's of Kerrisdale + Hill's Dry Goods + Ray Rickburn Social Media Coordinator is responsible to create and maintain a strong digital presence and manage all Social Media platforms for the retail stores + online presence. The Social Media Coordinator ensures all communication and creative content voices represent the brands to inspire, engage and increase our followers, community and influencers while keeping the customer engagement metrics aligned with the broader marketing strategies. The Social Media Coordinator reports to the Fashion Director, eCommerce + Marketing Manager and partners with the Digital Marketing Coordinator.

THE ROLE

As the Hill's of Kerrisdale + Hill's Dry Goods + Ray Rickburn Social Media Coordinator, you will:

• Understand and connect our brands, our team and our community through multiple Social Media platforms for our brands locally and internationally.
• Research audience preferences and current trends in Social Media engagement.
• Access and interpret data on our audience demographics through Google analytics and Shopify reports in order to monitor the growth of the individual accounts, determine audience engagement and provide recommendations to increase the engagement.
• Develop an optimal online posting schedule for customer engagement metrics, seasonal changes and including local and international events.
• Monitor what is happening with the Hill's of Kerrisdale + Hill's Dry Goods + Ray Rickburn audience on social media channels with our vendors and in our local community and city.
• Create and post engaging content for Instagram, Facebook, Website through image and video content ensuring the visual creation and copy reflects the voice of our collective brands.
• Design social media posts to sustain the reader's curiosity, engagement and create buzz around our brand and product using original content and user generated content.
• Encourage engagement with our followers as an extension of our customer service by responding to comments, answer questions, direct followers to appropriate contact or store location as needed.
• Oversee the social media account's layout to ensure all channels align with each other and are visually appealing to our followers, readers, customers and influencers.
• Stay up-to-date with changes in all social media platforms and ensure maximum effectiveness of our use of these platforms.
• Facilitate online conversations with customers and respond to queries with urgency.
• Suggest new ways to attract prospective customers such as promotions, advertising, contests or competitions.
• Assist with the execution of digital marketing strategies and campaigns.
• Attend company functions, special events and meetings as they are scheduled.
• Review the social media plan weekly and monthly with the Fashion Director and eCommerce + Marketing Manager and advance plan monthly and quarterly.

QUALIFICATIONS

The Social Media Coordinator has:

• Content Creation skills including graphic design, images, video and text.
• Comprehensive understanding and use of Social Media Platforms
• Familiarity of SEO and Content Writing to optimize content for search engines.
• Ability to write concise social media copy consistently in the brand voice.
• Proven skills in analysis of social media metrics that track performance.
• Talent to build social media communities through engagement with followers.
• Detail oriented, organized and able to prioritize and multi-task.
• Ability to adapt and offer flexibility in changing conditions of the business cycle.
• Experience in fashion retail is an asset.
• Strong fashion + brand knowledge, aesthetic and style.
• Post Secondary Business degree or industry related diploma required.

ABOUT US

HILLS DRY GOODS founded in 2015 is a Canadian women's boutique that brings together the best in clothing, jewellery, accessories, and apothecary under one roof. Having sourced the most exciting product from around the world, our assortment is a thoughtfully curated blend of emerging and well-loved designers alike. We aim to be the closet you've always wanted. Hill's Dry Goods now calls three locations home including its original Kitsilano flagship, South Granville, and Park Royal.

RAY RICKBURN founded in 2004 is a store with an exceptional blend of nostalgia, culture and style reflected in a unique product mix of local and international brands. With a continued dedication to authenticity, style and quality, our buyers travel the world to carefully stock a curated selection of notable brands and specialty goods that makes Ray Rickburn a store uniquely of its own.

HILL'S OF KERRISDALE has a rich history in Vancouver's retail landscape, and is a cornerstone for the neighborhood and shopping district of Kerrisdale. The family's retail business originated in 1914 and Hill's of Kerrisdale opened its doors in the mid 1920's. Now in the hands of a third-generation retailers, the family has continued the Hill's of Kerrisdale success with Blue Ruby Jewellery in 1998, Ray Rickburn in 2004 and Hill's Dry Goods in 2015. Hill's of Kerrisdale is a fashion destination and lifestyle store for branded clothing, footwear and accessories, shopping at Hill's of Kerrisdale is like meeting a new friend and feeling like you've known them forever.

Job Types: Full-time, Part-time

Benefits:

• Paid time off
• Store discount

Work Location: In person