Influencer Marketing Manager

Hi, I'm Milena, Talent Acquisition Specialist at Sundae Creative. Thanks for clicking on our job opening I joined the Sundae team when they merged with Dulcedo Management a year ago, and what a ride it's been If we get to meet during this process, I'll be happy to share all about us, but for now, here's a bit of insight. Founded by 2 incredible entrepreneurial minds and rock stars, Karine Idrissi and Kristina Argento, Sundae Creative has always been ahead of the curve in PR. Our specialty lies in blending the best of traditional and digital strategies for communications and media relations. With teams organized by areas of expertise, we tackle today's challenges head-on, providing our clients with unmatched visibility and leveraging the most advanced tools in the future of PR. Currently, our teams cover strategic communications, influencer marketing, social media, and design. Our clients span across industries from beauty, fashion, and lifestyle, to both the sexy and unsexy, no matter the industry, we know how to tell the right story and have fun doing it 

As part of the larger Dulcedo Group family, one of the key denominators among us is that we are caring and passionate individuals driven by a desire to be agents of change. When you join Sundae, you're becoming part of a tightly knit community that genuinely cares about the happiness and success of one another. You're also stepping into an environment that prioritizes employee development, growth, and well-being. I couldn't recommend this workplace more

Be the voice behind our Influencer Marketing strategy and drive innovation as our Influencer Marketing Manager. This crucial role will be the mastermind behind our campaigns, developing comprehensive briefs and crafting meticulous contracts that set clear expectations and deliverables. Execute with precision, inspire influencer content, and expand our North American influencer network. Elevate our brand presence and engagement through social media collaboration. Do you have chills already? We invite you to continue reading, and if you're ready to lead and make a substantial impact, join us

What you will be expected to do: 

• Play a pivotal role in shaping our Influencer Marketing strategy, bringing fresh insights and innovative ideas to the table to develop comprehensive campaign briefs in line with clients' expectations and deliverables.
• Serve as the primary strategic advisor for a diverse portfolio of accounts, guiding your team through the daily operations and ensuring alignment across all activities.
  
• Manage end-to-end communication during campaigns, ensuring that all parties are aligned, and objectives are met.
• Provide in-depth reporting and insights to facilitate campaign optimizations, ensuring maximum impact, ROI, and meeting the set KPI objectives.
  
• Lead strategic planning sessions and collaborate with the team to enhance client satisfaction and drive innovation.
• Lead business development efforts, preparing and presenting pitches to secure new partnerships.
• Maintain creative excellence and ensure communication strategies are effective across traditional, social, and digital channels.
• Mentor and coach new hires and existing team members, promoting growth and consistent performance.
• Conduct regular performance evaluations, provide constructive feedback, and identify areas for improvement.
• Supervise and enhance the performance of teams to ensure high-quality work and client satisfaction.
• Reinforce company culture, protocols, and standards within the team to maintain a positive work environment.
• Continuously seek opportunities for improvement, innovation, and exceptional client service.
• Promote and reinforce company culture and protocols within the team.

What you bring to the table:

• Bring a minimum of 5 years of hands-on influencer marketing experience to the table. Agency experience prioritized, managing both retainer and one-off clients.
• Additionally, you possess leadership experience in the PR agency world, with a proven track record of driving client success and delivering impactful integrated communication strategies. 
• Proven ability to create and implement influencer marketing strategies with a strong understanding of the entire campaign workflow.
• Expertise in data analysis with the ability to interpret deep performance metrics, provide actionable insights, and continuously optimize campaigns.
• Creative, self-motivated, and results-oriented problem solver with a demonstrated ability to lead and inspire high-performing teams.
  
• Extensive knowledge of the beauty, fashion, lifestyle, and P&G industries, supported by a strong network of media and industry contacts, particularly within the Canadian media landscape and the Toronto media scene.
• Strategic thinker with a business development mindset, skilled at identifying new growth opportunities and creating innovative solutions to maximize client success.
• Exceptional leadership skills, capable of motivating teams towards achieving outstanding results and maintaining creative excellence.
• Familiarity with paid media strategies, SEO, SEM, and integrating influencer content into broader digital marketing efforts.
• Experience working with specific influencer marketing platforms such as Traackr or Upfluence is an asset. 

What's in it for you:

• At Sundae Creative, we're happy to prioritize work-life balance like no other by offering Unlimited Vacation. Yep, you read that right. Allowing you to focus on making every day count rather than counting the days
• Experience the joy of Freestyle Fridays, where we wrap up work at 2:00 PM every Friday.
• Benefit from Comprehensive Insurance that covers dental, vision, and medical needs for you and your loved ones after just one month.
• Join a vibrant and supportive team that shares a deep passion for fashion, beauty, and all things lifestyle
• Join our tight-knit team, where we highly value respect and collaboration as part of our awesome corporate culture.
• Explore numerous internal advancement opportunities in our rapidly growing company, where the sky's the limit
• As a division of Dulcedo Management, Sundae Creative offers the best of both worlds: the dynamic environment of a startup bolstered with the additional support of Dulcedo's 15+ years in the industry.
  

This job posting is for the creation of a pool of applicants for future opportunities. While there may not be an immediate vacancy, we welcome your application for consideration as openings arise