Marketing Specialist

The Marketing Specialist will be responsible for supporting and helping to execute marketing strategies for the Canadian market. Specifically, the individual will collaborate with the channel leads to execute Go-To-Market strategies and tactics that strengthen our brand and product adoption.

This person must be customer-centric, a self-starter with proven ability to execute and work independently. She/he must work effectively cross-functionally, with sales, product management, clinical education, legal and external partners.

• In collaboration with the Channel marketing leads, support go-to-market strategies and commercial marketing efforts to expand market share and pursue growth targets.
• In collaboration with the Channel marketing leads, execute product launch plans.
• Lead digital & email communication to customers, including creation, localization and translation.
• In collaboration with marketing partners, Manage a range of projects that support our strategic and tactical efforts including the localization and translation of customer-facing marketing materials (brochures, emails, web pages, trade advertising, etc.
• Conduct campaign reporting and analysis that evaluates campaign/communication performance, response rates, registrations, and all campaign variables
• Plan and execute key dental conferences
• Collaborate with cross-functional teams to execute on projects, programs, and campaigns
• Develop and maintain relationships with external agencies/vendors and stakeholders across the NA organization, including sales, marketing, finance, and operations.
• Other responsibilities, projects and duties may be assigned as required

• 2+ years of marketing or related experience, dental or medical device marketing preferred
• Prior experience in medical/dental marketing or sales preferred
• BSc or BA required
• Digital marketing experience an asset
• Customer-oriented with a passion for delivering results and an ability to inspire the same for their team.
• Excellent writing, presentation and communication skills
• A demonstrated proficiency in the use of Project Management Software, MS Word, MS Excel, PowerPoint
• Demonstrated ability to identify customer needs and create solutions to meet those data driven needs
• Effective communication skills (written, oral, & presentation
• Strong analytical skills
• Ability to work cross functionally with individuals in an organization and understand their needs/motivations and manage complex cross-functional projects
• Self-motivated problem-solver and thought-leader with strong strategic and thinking skills; a positive winning attitude, with the ability to maintain composure in stressful and uncertain situations.
• Ability to travel up to 15%
• Legally entitled to work in Canada

If provided, base salary or wage rate ranges are the range in which Align reasonably expects to set a candidate's pay for the posted position. Actual placement depends on the individual skills and experience level of a candidate plus the total compensation and equity across team members. For other locations outside of the primary location, the base salary range will be adjusted geographically.

For Field Sales roles, the salary listed is the base pay only and does not include the applicable incentive compensation plan. A cost of living adjustment may be added to base pay for higher cost areas in the U.S.

Our internship hourly rates are a standard pay determined based on the position and your location, year in school, degree, and experience.

This posting is for an existing vacancy within our organization. Canadian work experience is not required for this position. We welcome applicants from all backgrounds.

We use automated tools (including artificial intelligence "AI") in our hiring process. This may include AI-based screening or assessment of applications. All final hiring decisions will be made by humans.

Your growth and well-being:

At Align, every smile matters. We're committed to helping you thrive by supporting the health, growth, and well-being of our team members through a variety of tools and programs. While specific offerings may vary by location and role, Align employees can typically expect:

• Health and well-being programs to keep you thriving in both body and mind.
• Employee-exclusive discounts on Invisalign products.
• Learning opportunities through online learning resources and support for your individual development plans.
• Inclusive, global workplace that fosters collaboration, recognition and belonging.

Country and/or role specific details will be shared with you by your recruiter during the interview process.

Discover Align:

We are a global community of game-changers and smart team players, united by our belief in the power of a smile. Our dynamic team of exceptional employees is dedicated to transforming the industry and creating extraordinary outcomes every day.

Align's core values of agility, customer, and accountability are more than words to work by, they are words we live by. The actions we take every day speak to who we are as a company and our focus on being truly impactful. We celebrate our differences, and the many ways we support one another— ultimately creating a more inclusive organization and world as we continue transforming smiles and changing lives.

We foster a culture where thinking differently and seeking new experiences are not just encouraged but celebrated. With the Align Mindset, we empower each other, ensuring every voice is heard and valued in an inclusive environment that inspires creativity and collaboration.

At Align, we believe in the power of a smile, and we know that every smile is as unique as our employees. As we grow, we are committed to building a workforce rich in diverse cultural backgrounds and life experiences, fostering a culture of open-mindedness and compassion. We live our company values by promoting healthy people and healthy communities, all with the intent of changing millions of lives, one unique smile at a time.

As part of our commitment to innovation, Align Technology includes exocad and Cubicure, companies that enhance our offerings and extend our impact to industry transformation.

Eager to learn how we embrace our global differences and nurture employee well-being?

Explore Align's culture here

Want to discover more about exocad and Cubicure? Click on their names for additional information.

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Equal Opportunity Statement:

Align Technology is an equal opportunity employer. We are committed to providing equal employment opportunities in all our practices, without regard to race, color, religion, sex, national origin, ancestry, marital status, protected veteran status, age, disability, sexual orientation, gender identity or expression, or any other legally protected category. Applicants must be legally authorized to work in the country for which they are applying, and employment eligibility will be verified as a condition of hire.