Sales Manager

Are you a proven sales leader ready to take charge of a high-performing team?

Do you thrive in a fast-paced environment where coaching, accountability, and customer success drive results? Are you passionate about growing people and performance through strategic leadership and hands-on support?

If you are a results-oriented leader with a passion for mentoring sales teams and driving revenue, this could be the next big step in your career.

Metal Supermarkets is the world's largest supplier of small-quantity metals, with locations across the U.S., Canada, and the U.K. We provide over 8,000 metal products to businesses and consumers, earning our reputation for fast, friendly, and knowledgeable service.

As Sales Manager for our Edmonton and Winnipeg locations (operated by NHFT Metal Supply), you'll be responsible for leading a dynamic inside sales team, managing business development initiatives, and executing data-driven sales strategies to deliver top-line growth and customer satisfaction.

WHY JOIN THE METAL SUPERMARKETS LEADERSHIP TEAM?

This is a full-time leadership opportunity for a sales professional who thrives on developing people, leading strategy, and owning performance outcomes. We offer a stable, growth-oriented environment where your impact is direct, visible, and rewarded.

• Leadership with Impact: Lead a high-performance team and help shape the customer experience across multiple locations.
• Strategic Sales Execution: Apply your expertise in sales metrics, coaching, and pipeline management to grow market share and customer loyalty.
• Growth Potential: Build your leadership brand within a trusted industry leader known for employee development and career advancement.
• Work-Life Balance: Enjoy steady Monday to Friday daytime hours in a collaborative, professional setting.
• Competitive Compensation: Base salary of $70,000–$80,000 per year, plus annual bonus opportunity of up to 15% based on individual and team performance.
• Comprehensive Benefits: We offer competitive salary, health and dental coverage, and a performance-driven environment where results matter.

Primary Focus:

The Sales Manager is accountable for driving top-line growth by leading a high-performing inside sales team across all NHFT Metal Supply locations. This role sets clear revenue targets, executes data-driven sales strategies, and builds team capabilities through focused coaching, mentorship, and accountability.

With a strong command of sales operations and pipeline management, the Sales Manager ensures consistent performance in invoice volume, margins, quote conversion, quote follow-up, and customer engagement. This role foster a results-oriented culture while strengthening customer relationships and expanding the company's market presence.

The Sales Manager brings strong analytical skills and the ability to interpret sales data and KPIs to uncover trends, identify performance gaps, and implement data-driven strategies that improve team productivity and drive revenue growth.

This role also oversees business development efforts to activate new accounts, re-engage dormant customers, and drive prospecting strategies that grow market share.

By aligning team execution with company goals and delivering exceptional customer experience, the Sales Manager plays a critical role in reinforcing Metal Supermarkets' position as the trusted local supplier of small-quantity metals and custom solutions.

Specific Accountabilities

1. Represent Metal Supermarkets value proposition in a consistent and proactive manner.

• Offer clear, professional communication with prospects and customers, gather and report their feedback and concerns.
• Serve as an effective and authentic representative of the company.
• Provide exemplary leadership through personal example, upholding Metal Supermarkets values.
• Communicate customer issues, sales barriers, or internal concerns to relevant manager.
• Actively market and promote products and services to Metal Supermarkets customers and prospects.

2. Management of Sales Team

• Lead, coach, and support the inside sales team (ISRs) to meet or exceed sales and profitability goals across all NHFT locations.
• Monitor and ensure team performance in key metrics including invoice volume, revenue, margin, phone answer rates, quote follow-ups, and conversion rates.
• Use insights from sales data to adjust strategies, coach behaviors, and drive measurable improvements.
• Track and document reasons for quote wins and losses to improve closing rates and prospect targeting.
• Conduct structured one-on-one and team coaching sessions focused on execution, product knowledge, and customer service quality.
• Conduct annual performance reviews in collaboration with the General Manager and provide ongoing feedback.
• Track and report on individual and team performance; identify underperformance and implement development plans or corrective actions.
• Lead hiring, onboarding, and early development for new sales staff to ensure readiness and cultural alignment.
• Resolve escalated customer concerns or complex sales issues in a timely, professional manner.
• Identify and mentor high-potential staff members; build individualized development plans to support long-term career growth.
• Foster a high-performance culture through clear goal setting, coaching, peer development, and accountability.
• Reinforce sales team alignment with NHFT's strategic objectives through regular communication and engagement.
• Manage and adjust phone and call flow processes and call queues for inbound calls.

3. Facilitate Sales Training and Development

• Conduct regular training sessions to enhance sales skills, product knowledge, and customer engagement.
• Develop and revise training materials in response to internal assessments, coaching observations, and evolving market trends.
• Measure training effectiveness by evaluating sales KPIs, quote performance, and behavior changes; revise delivery or content as needed.
• Promote a culture of continuous learning through roleplays, peer reviews, and collaborative training initiatives.

4. Business Development and Opportunity Identification

• Work in conjunction with the Business Development Specialist to:
• Improve sales funnel volume and lead quality through structured prospecting efforts.
• Conduct or oversee tele-prospecting for potential new contacts and dormant accounts.
• Support dormant account reactivation efforts and recommend follow-up strategies.
• Manage new customer introductions, account assignments, and initial development.
• Respond to prospect/customer inquiries directly or coordinate with ISRs/CSRs for follow-up.
• Ensure the sales team is qualifying leads, accurately capturing customer needs, and clearly communicating the Metal Supermarkets value proposition via phone and email.
• Monitor customer and prospect interactions for quality and consistency.
• Oversee timely and accurate follow-up with customers, including delivery of quotes and onboarding resources.
• Refine and update phone scripts and email templates to support industry-specific outreach.
• Ensure usage and consistency of follow-up tools and templates across the sales team.
• Own business development goals; track and evaluate performance on new customer acquisition and reactivation activities.
• Work with the leadership team to assess opportunity areas by region, segment, or industry and adjust sales tactics accordingly.

5. Data Analysis and Evaluation

• Establish and monitor daily, weekly, and monthly sales targets and key performance indicators (KPIs).
• Analyze sales reports, pipeline activity, and quote/order trends to identify risks, gaps, or opportunities.
• Conduct quarterly reviews of customer activity and spending to identify shifts in demand or service requirements.
• Lead improvements in ERP/CRM (MetalTech) data accuracy, usage, and compliance with sales SOPs.
• Ensure the ERP system is consistently updated and maintained by all team members.
• Use sales and pipeline data to inform team coaching, sales strategy, staffing levels, and account planning.
• Present strategic insights to ownership and operations on sales performance, forecasts, and business development outcomes.

6. Collaboration and Operational Support

• Work collaboratively with Store Managers and Operations to ensure accuracy in fulfillment, optimized lead times, and protected margins.
• Provide backup support for ISRs and Store Managers during vacation, illness, or peak demand periods.
• Cascade strategic goals and initiatives from ownership and leadership to the sales team; ensure frontline alignment and execution.
• Serve as the primary communication link between sales and cross-functional teams, providing regular updates on market trends, customer feedback, and team performance.
• Monitor and adjust inbound call flow and call queue structures to support phone answer rate targets, reduce call abandonment, and improve conversion outcomes.

7. Perform other duties as directed by General Manager and Owner/President.

Education/Experience, Knowledge and Skills

• Minimum 3–5 years of progressive B2B sales experience, including 2+ years in a leadership or sales management role with direct accountability for revenue and team performance.
• Post-secondary education in Business, Sales, Marketing, or a related field is preferred; equivalent work experience will be considered.
• Proven track record of meeting or exceeding sales targets, with demonstrated success in driving top-line growth through team performance, process improvement, and customer development.
• Experience leading a fast-paced, customer-focused sales team across multiple channels (inbound, outbound, email, phone).
• Strong understanding of sales metrics, KPIs, funnel management, and quote conversion strategies.
• Demonstrated ability to analyze sales data, extract insights, and implement tactical changes to improve performance.
• Experience managing or supporting inbound call flow and team-based call queue systems is an asset.
• Proficiency with Microsoft Office Suite (Excel, Outlook, Word, PowerPoint), ERP, and CRM systems required.
• Skilled in coaching, mentoring, and performance management, with a focus on developing high-performing teams.
• Excellent communication and interpersonal skills; able to lead through influence and accountability.
• Highly organized, with strong problem-solving, critical thinking, and time management skills.

Working Conditions and Physical Effort

• Standard office environment; core hours are Monday to Friday, 8:00 a.m. to 4:30 p.m.
• Regular travel required between Edmonton locations.
• Semi-monthly travel to Winnipeg is required; occasional travel to other NHFT or Metal Supermarkets locations may be expected.
• Fast-paced, multitasking environment with frequent interruptions and shifting priorities.
• Prolonged periods of computer and telephone use; must be comfortable using communication and ERP systems throughout the workday.
• Occasional physical activity may be required when supporting in-store operations or participating in team initiatives.

Job Types: Full-time, Permanent

Pay: $70,000.00-$92,000.00 per year

Benefits:

• Casual dress
• Dental care
• Extended health care
• Mileage reimbursement
• On-site parking
• Wellness program

Application question(s):

• Do you have a reliable vehicle that you can use to move between locations? Mileage reimbursement is provided.

Experience:

• Sales Management: 2 years (preferred)

Willingness to travel:

• 25% (preferred)

Work Location: In person