Business Development Associate

As a trusted partner to advisors, at Manulife Bank, we deliver sophisticated lending solutions and financial strategies that don't just grow wealth, they amplify it. Built on a foundation of excellence and driven by bold innovation, we empower advisors to deepen relationships, unlock potential, and redefine success for their clients. We're looking for visionaries who understand where banking is headed; those who can blend the precision of complex financial products with the possibilities of cutting-edge technology. Join us, and be part of a team where banking drives extraordinary outcomes.

As a Business Development Associate, you will provide administrative and sales support to one of our Regional Sales Teams. You will assist our sales teams in achieving sales targets by developing a thorough understanding of the needs of each territory, participating in business development activities, and working directly with Advisors and Brokers to fulfill requests. You will work with the sales team to continually grow positive external advisor and broker relationships through targeted campaigns, and by promoting strategies and solutions relevant to our external business partners.

Position Responsibilities:

Marketing & Sales Support (40%)

• Manage advisor communications via email and phone queue.

• Coordinate with internal teams to resolve advisor/client issues.

• Support sales and marketing initiatives, including events and service escalations.

• Assist Broker Channel with onboarding/offboarding and rate exceptions.

Sales Reporting & Email Campaigns (30%)

• Create and deploy targeted email campaigns using Salesforce Marketing Cloud.

• Generate and analyze sales reports to monitor activity and performance.

• Maintain Inside Sales resources and assist with calendar and meeting logistics.

Business Development & Strategic Growth (20%)

• Organize advisor-facing events and presentations to strengthen relationships.

• Collaborate cross-functionally to support promotional initiatives and webinars.

Product Knowledge (10%)

• Participate in roleplays and shadowing to deepen product expertise.

• Understand regulatory channels and their impact on communications.

General Support & Collaboration

• Act as a liaison across departments to ensure smooth execution of sales strategies and advisor engagement.

Required Qualifications:

• Post-secondary education is required

• Adept written and oral communication is required

• Strong PC skills and ability to learn new technologies quickly

• Experience using Microsoft Word and Excel (Pivot Tables, VLOOKUPs, Macros)

Preferred Qualifications:

• Experience in banking or financial planning is an asset

• Experience with Salesforce is preferred

• Takes initiative, is a positive influence and thrives in a fast-paced work environment – a fast learner and self-starter

• Flexible and adaptable to change, including changing priorities and tight deadlines

• Bilingualism (English and French) is an asset. If the successful candidate is in Québec, proficiency in both languages will be required to support clients from various provinces outside of Quebec.

When you join our team:

• We'll empower you to learn and grow the career you want. 

• We'll recognize and support you in a flexible environment where well-being and inclusion are more than just words. 

• As part of our global team, we'll support you in shaping the future you want to see.

About Manulife and John Hancock

Manulife Financial Corporation is a leading international financial services provider, helping people make their decisions easier and lives better. To learn more about us, visit

Manulife is an Equal Opportunity Employer

At Manulife/John Hancock, we embrace our diversity. We strive to attract, develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment, retention, advancement and compensation, and we administer all of our practices and programs without discrimination on the basis of race, ancestry, place of origin, colour, ethnic origin, citizenship, religion or religious beliefs, creed, sex (including pregnancy and pregnancy-related conditions), sexual orientation, genetic characteristics, veteran status, gender identity, gender expression, age, marital status, family status, disability, or any other ground protected by applicable law.

It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will work with applicants who request a reasonable accommodation during the application process. All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Manulife/John Hancock policies. To request a reasonable accommodation in the application process, contact

Working Arrangement

Salary & Benefits

Salary will vary depending on local market conditions, geography and relevant job-related factors such as knowledge, skills, qualifications, experience, and education/training. Employees also have the opportunity to participate in incentive programs and earn incentive compensation tied to business and individual performance. Please contact for additional information.

Manulife offers eligible employees a wide array of customizable benefits, including health, dental, mental health, vision, short- and long-term disability, life and AD&D insurance coverage, adoption/surrogacy and wellness benefits, and employee/family assistance plans. We also offer eligible employees various retirement savings plans (including pension and a global share ownership plan with employer matching contributions) and financial education and counseling resources. Our generous paid time off program in Canada includes holidays, vacation, personal, and sick days, and we offer the full range of statutory leaves of absence. If you are applying for this role in the U.S., please contact for more information about U.S.-specific paid time off provisions.