Digital Content Specialist

Digital Content Specialist

Position Summary:

Reporting to the Marketing Supervisor, the Digital Content Specialist is responsible for the execution of design briefs across all online channels and social media by writing and developing marketing collateral from concept through approval to production and delivery in a timely and cost-effective manner. Liaise with other marketing colleagues, sales staff and outside agencies as needed.

This role is 100% on site in the office. Please include your portfolio with your resume.

Key Accountabilities

• Marketing collateral write and design and delivery in accordance with appropriate briefs
• Utilize appropriate computer-based platforms and software to develop strategic social calendars, design and publish content to all social media channels and email marketing.
• Liaise with other marketing personnel, including product marketing to ensure material is technically accurate
• Manage and drive the appropriate approvals process to ensure accuracy and policy compliance
• Ensure Brand guidelines are followed
• Keep informed of new techniques and best practices to ensure that material meets Customer needs
• Maintain Google analytics from website and advertising PPCs.
• Ensure compliance with all legislative requirements
• Support, Foster, Promote and Demonstrate Linamar's Core Values and Leadership Behaviors
• Support and maintain department lean initiatives
• Perform other duties/tasks as assigned

Minimum Requirements

• Post-Secondary education in a related field or discipline.

Desired Characteristics

• Proficient in Adobe Creative Suite, primarily Photoshop, InDesign and Illustrator. Premiere and other video editing software considered a strong asset
• Basic working knowledge of website UX design and content management systems
• Building and execution of email marketing with applications, such as Constant Contact
• Experience with social media administration and analytics tools, such as Hootsuite
• Proven ability to design, develop and implement marketing design and social campaign briefs via portfolio presentation
• Superior written and verbal communication skills with the ability to interact with a variety of people at all levels
• Ability to work to tight deadlines and in a fast paced and ever-changing environment
• Ability to quickly grasp technical and business concepts and express them in clear and effective terms
• Strong Project Management skills, with the ability to prioritize, multitask and plan with applications such as
• Thorough understanding of branding principles
• High attention to detail and accuracy

What Linamar/Skyjack Has to Offer

• Competitive Compensation
• Employee Benefits package includes but not limited to, Drug, Dental & Vision etc.
• Opportunities for career advancement.
• Sustainability Counsel
• Community based outreach supporting both local and global initiatives and charities.

About Skyjack:

Skyjack supplies construction rental companies globally with quality engineered, simple, and reliable access and telehandler equipment. Initially started as a scissor lift manufacturer in 1985, and has grown to become a world leader in the general Mobile Elevating Work Platform (MEWP) industry.

As a dominant player in a consistently evolving industry, Skyjack employees thrive on absorbing new information and have a thirst for continuous improvement in their professional selves. In 2002 Skyjack became a part of the Linamar Corporation and has since been able to leverage strategic partnerships and use the guidance of their parent company to rapidly change the face of the access industry.

Every aspect of the company is deeply rooted in Skyjacks safety initiatives as this can be an extremely challenging industry. Skyjack prides itself on being simply reliable and easy to do business with. This mission extends to the relationships with customers, suppliers, and employees.

We encourage you to apply even if you do not meet the full requirements for this position.

Linamar is committed to promoting accessible recruitment as outlined in the Accessibility for Ontarians with Disabilities Act. Linamar will attempt to accommodate persons with a disability in an appropriate and effective manner throughout all stages of the recruitment process. Accommodations will be provided upon request.

Linamar Corporation encourages applications from all qualified individuals and will reasonably accommodate applicants throughout all stages of the recruitment and selection process upon request