SEO Manager

We're looking for a growth-minded
SEO Manager
to help us expand our reach and impact. In this role, you'll turn search data and audience insights into strategies that grow awareness, engagement, and trust in our brand.

As our
SEO Manager
, you'll own the organic growth engine that helps men discover accessible, stigma-free care for conditions like erectile dysfunction, hair loss, weight management, and testosterone optimization. You'll collaborate closely with marketing, product, and content teams to improve visibility, authority, and performance across all search channels.

Your ability to blend strategic thinking with hands-on execution will directly shape how we attract, educate, and retain our customers.

What You'll Do

• Develop and execute an SEO strategy that drives qualified organic traffic and conversions across all key men's health categories.
• Conduct keyword research and competitive analysis to uncover opportunities, inform content, and guide long-term growth.
• Optimize website structure, metadata, and content for both users and search engines.
• Partner with content creators to ensure every article, landing page, and campaign is built on strong SEO fundamentals.
• Collaborate with developers to maintain a technically sound site — managing crawlability, speed, Core Web Vitals, and structured data.
• Monitor performance and report on KPIs such as rankings, organic traffic, and conversion rates.
• Stay ahead of algorithm updates and industry trends to keep our SEO strategy sharp and adaptive.
• Experiment with new tools, AI integrations, and automation to improve efficiency and scalability.
• Work closely with in-person teams to test ideas quickly, share feedback openly, and build strategies that move fast and learn faster.

What We're Looking For

• 3–5+ years of SEO experience, ideally within a DTC, tech, or healthcare company.
• Strong understanding of on-page, off-page, and technical SEO best practices.
• Hands-on experience with tools like Google Analytics (GA4), Search Console, Ahrefs, SEMrush, and Screaming Frog.
• Proven ability to analyze data, translate insights into strategies, and clearly communicate results.
• Comfortable working cross-functionally with content, marketing, and product teams.
• Strong organizational skills with the ability to manage multiple priorities and deliver on tight timelines.
• Curious, proactive, and collaborative — thrives in a fast-paced, in-person environment that values feedback and iteration.
• Passion for digital health, men's wellness, and making care more accessible.

Why work at Phoenix?

• Impact & autonomy. You'll work directly with passionate, experienced leaders who understand the ups-and-downs of the business and you'll have a real opportunity to shape the future at Phoenix
• Rewarding Mission. We're delivering the best healthcare experience to Canadians across the country
• Collaborative Culture. We are a growing elite team in Downtown Toronto. We love the tight feedback loop of working together in the office. If you've missed that in-person office experience, and love sharing strongly held opinions of the best lunch spot nearby, this is the role for you

Phoenix is an Equal Opportunity Employer. In accordance with the Accessibility for Ontarians with Disabilities Act, 2005 and the Ontario Human Rights Code, Phoenix will provide accommodations to applicants with disabilities throughout the recruitment, selection and/or assessment process. If selected to participate in the recruitment, selection and/or assessment process, please inform Human Resources staff of the nature of any accommodation(s) that you may require.
Thank you for your interest in joining the Phoenix team While we are lucky to attract a high level of interest in each of our roles, only candidates selected for an interview will be contacted.