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Senior Manager, Integrated Marketing, Canada

2 weeks ago

Toronto, Ontario, Canada Airwallex Full time

About Airwallex
Airwallex is the only unified payments and financial platform for global businesses. Powered by our unique combination of proprietary infrastructure and software, we empower over 200,000 businesses worldwide – including Brex, Rippling, Navan, Qantas, SHEIN and many more – with fully integrated solutions to manage everything from business accounts, payments, spend management and treasury, to embedded finance at a global scale.

Proudly founded in Melbourne, we have a team of over 2,000 of the brightest and most innovative people in tech across 26 offices around the globe. Valued at US$8 billion and backed by world-leading investors including T. Rowe Price, Visa, Mastercard, Robinhood Ventures, Sequoia, Salesforce Ventures, DST Global, and Lone Pine Capital, Airwallex is leading the charge in building the global payments and financial platform of the future. If you're ready to do the most ambitious work of your career, join us.

Attributes We Value
We hire successful builders with founder-like energy who want real impact, accelerated learning, and true ownership. You bring strong role-related expertise and sharp thinking, and you're motivated by our mission and operating principles. You move fast with good judgment, dig deep with curiosity, and make decisions from first principles, balancing speed and rigor.

You're humble and collaborative; turn zero‑to‑one ideas into real products, and you "get stuff done" end-to-end. You use AI to work smarter and solve problems faster. Here, you'll tackle complex, high‑visibility problems with exceptional teammates and grow your career as we build the future of global banking. If that sounds like you, let's build what's next.

About The Team
The Marketing team at Airwallex drives brand awareness and customer engagement through innovative and strategic campaigns. We work to communicate the value of our financial solutions, attract new customers, and strengthen relationships with existing ones. By leveraging data-driven insights and creative strategies, we ensure Airwallex stands out in a competitive market. Our team is passionate about telling the Airwallex story and supporting the company's growth and success.

What You'll Do
As the first local marketing hire in Canada you will drive growth and help scale our Canadian SME business from 0 to 1 and beyond. You will work closely with commercial and strategy teammates and report directly to the Head of SME, Canada and our global Head of Marketing.

This hybrid role is based in Toronto.

Responsibilities

  • Assist in the strategy, planning, execution, and measurement of North America field events, collaborating closely with commercial, partnerships, corporate affairs and global teams
  • Execute end-to-end event program management and logistics from initial planning to post-event follow up, including vendor management, budget management, event promotions, lead list uploads, measuring ROI, and more
  • Identify co-marketing partnership opportunities and build/activate collaborations to drive growth and accelerate pipeline
  • Provide data, insights, and supporting engagement on strategic events to support the commercial team and drive net new pipeline
  • Execute on community building in key sectors, personas and industries, focusing on key metropolitan centers (SF, NYC) and broad North America
  • Continuously identify opportunities to drive growth - this role is all about driving B2B growth. Airwallex is a young team, meaning there is plenty that still needs to be built as we scale up

Who You Are
We're looking for people who meet the minimum requirements for this role. The preferred qualifications are great to have but are not mandatory.

Minimum Qualifications

  • A Bachelor's Degree or equivalent experience
  • A minimum of 4 years experience in a B2B marketing role and specific experience with conferences/events and partnerships/community management
  • Strong ability to logistically execute on multiple concurrent events that require effective pre/during/post motions and communication among cross-functional teams
  • An entrepreneurial mindset and a willingness to get your hands dirty
  • Experience in a fast-moving startup environment with the ability to adapt quickly to change
  • Strong analytical skills to make data-driven decisions
  • Exceptional organizational skills, attention to detail, and a customer-obsessed approach
  • Ability to travel up to 20%

Preferred Qualifications

  • Experience with and Marketo
  • Demonstrated success in creating and growing communities that drive brand loyalty, amplify customer/partner engagement, and contribute to pipeline generation goals
  • Proven track record of developing and executing co-marketing programs with partners, such as co-hosted webinars, joint field events, and integrated campaigns that enhance partner relationships and generate pipeline

Applicant Safety Policy: Fraud and Third-Party Recruiters
To protect you from recruitment scams, please be aware that Airwallex will not ask for bank details, sensitive ID numbers (i.e. passport), or any form of payment during the application or interview process. All official communication will come from an @

email address. Please apply only through

or our official LinkedIn page.
Airwallex does not accept unsolicited resumes from search firms/recruiters. Airwallex will not pay any fees to search firms/recruiters if a candidate is submitted by a search firm/recruiter unless an agreement has been entered into with respect to specific open position(s). Search firms/recruiters submitting resumes to Airwallex on an unsolicited basis shall be deemed to accept this condition, regardless of any other provision to the contrary.
Equal opportunity
Airwallex is proud to be an equal opportunity employer. We value diversity and anyone seeking employment at Airwallex is considered based on merit, qualifications, competence and talent. We don't regard color, religion, race, national origin, sexual orientation, ancestry, citizenship, sex, marital or family status, disability, gender, or any other legally protected status when making our hiring decisions. If you have a disability or special need that requires accommodation, please let us know.