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Senior Demand Generation Marketing Manager

2 weeks ago

Toronto, Ontario, Canada Noibu Full time $90,000 - $120,000 per year

Noibu is the leading ecommerce monitoring and experience analytics platform, built to surface the errors, performance issues, and journey friction that block conversions. By tying every insight to business impact—with session replays, revenue estimates, and full technical context—Noibu makes it clear what to prioritize and how to take action. The result: faster resolutions, optimized experiences, and more revenue recovered.

Trusted by global brands like Guess, Swarovski, Cartier, TaylorMade, and True Religion, we're a passionate team united by four core values - Customer Obsession, Quality, Results-Orientation, and Accountability. Proudly recognized in 2025 as one of Canada's Great Places to Work.

About The Role
As a Senior Demand Generation Marketing Manager at Noibu, you'll be the driving force behind our strategy to boost customer acquisition, engagement, and revenue growth. Your playground includes crafting and executing innovative marketing initiatives, focusing on channels that resonate with our ecommerce personas. We're handing you the keys to the growth engine - your ownership and accountability will be pivotal in executing end-to-end campaigns, ensuring their success and impact.

In this role, you'll be the architect of cross-functional collaboration, working directly with the Director of Marketing, Content Marketing Manager, Design support and Sr. Product Marketing Manager to drive marketing-sourced pipeline and revenue.

  • Please note: this role is hybrid in Toronto. While Noibu is Ottawa-based, we have a co-working space in downtown Toronto for the marketing team, and the expectation is that this candidate will work hybrid from this office.**

What you'll be doing:

  • Identifying and prioritizing key growth channels, utilizing a data-driven approach to optimize performance continually
  • Working closely with the Director of Marketing and GTM functions to develop and implement DG + Growth marketing strategies aligned with business objectives
  • Owning and executing paid media campaigns aligned with distinct business objectives on platforms such as LinkedIn, Reddit, and Google Ads is essential. Proficiency in orchestrating diverse campaigns and adept management of paid ads budgets are crucial
  • Comfortable with the likes of supporting organic growth, email marketing, data analysis, CRO, and growth hacking initiatives
  • Planning and execute targeted campaigns to acquire high-value B2B customers
  • Implementing and optimizing event marketing, paid media advertising, content distribution, and other customer acquisition tactics
  • Leveraging AI tools to streamline and accelerate workflows, enhance decision-making, and scale demand generation efforts across channels. Apply AI across content, targeting, analysis, and automation to drive smarter, faster growth
  • Conducting A/B testing and analyzing user behaviour to improve conversion rates across marketing channels
  • Enhancing and take charge of refining the conversion process and the buyer's journey on our website
  • Analyzing marketing performance towards company goals and individual key performance indicators (KPIs)
  • Providing actionable insights through data analysis and reporting, contributing to ongoing strategy refinement
  • Collaborating with the sales team and refining marketing initiatives to improve sales enablement, streamline sales velocity and processes, and increase efficiency

Who you are:

  • A full-stack demand generation marketer with 4+ years in B2B SaaS, comfortable running the playbook and rewriting it
  • You've built multi-channel campaigns that drive revenue results, not just leads. That includes paid media, events, email, co-marketing, you name it
  • You have proven experience owning and scaling event marketing (i.e. micro-events, executive roundtables, tradeshows, etc.)
  • You're scrappy and strategic: just as happy tweaking targeting in LinkedIn Ads as mapping out next quarter's growth strategy
  • You move fast, test constantly, and use AI tools to boost speed without losing quality
  • You take ownership seriously. You don't wait for direction, you create momentum
  • You collaborate closely across teams to drive aligned and measurable outcomes

What you'll be measured on:

  • ICP leads and Opportunities generated
  • Pipeline sourced
  • Closed Won Revenue (ARR)
  • Paid media campaign engagement, conversion rates and ROI

Why should you consider Noibu?

We're working to be Ottawa's next Unicorn

Noibu is going to impact billions of shoppers. By joining our small team on the ground floor, you have the opportunity to do something amazing with us and grow more than you even realize is possible.

Compensation

We're a pay-for-impact company that is striving to lead the market in regard to compensation. Outside of your base salary, you can access our Employee Stock Option Plan and potential variable pay or bonus arrangements.

Unlimited Time Off & Flexible Working Style

In addition to unlimited time off, we enforce an annual minimum of 3 weeks for all employees and have a company-wide holiday shutdown yearly. Our flexible working style means you get to choose the hours that work best for you.

Benefits from Day 1

Imagine waiting 3 months into your new job to go to the dentist. Never at Noibu. We hired you. We believe in you, and everyone gets access to all benefits, perks, and allowances from their first day with us

Fun & Engagement

Many companies preach having fun, but we seriously do walk the walk. Think things like Monthly Company-Wide & Team-Specific Socials, frequent post-work Happy Hours, and a MAJOR annual Holiday Party

  • Plus much, much more

If you have experience close to what we outlined but think you might be missing a few things, apply anyway What's the worst that could happen? Noibu looks for people with exceptional potential, and we know that this takes many forms.

At Noibu, we're committed to building an environment where every team member feels included, supported, and valued for who they are. We're proud to be an equal opportunity employer and believe that diverse perspectives fuel better ideas, stronger teams, and a better product.