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Digital Product Manager
1 hour ago
Job role: Digital Product Manager
Location: Toronto ON (hybrid- 3 days)
Job Profile
Summary: Leads the strategic vision and roadmap for external websites and related tools, demonstrating a deep understanding of AEM.
Core Responsibilities:
Product Strategy & Roadmap Leadership
Define and own the strategic vision and multi-year roadmap for the Americas external websites (Canada public/secure, Mexico public/secure, South America, US Offshore) and associated digital tools.
- Translate business goals and client needs into actionable product strategies, features, and enhancements.
- Collaborate with global and local Product Managers to align roadmaps, share capabilities, and unlock synergies across markets.
Lead prioritization, backlog management, and ongoing business planning for the Americas websites and client digital experience.
Digital Product Development & Delivery
Drive end-to-end product management, including requirements gathering, feature documentation, acceptance criteria, and implementation planning.
- Work in Agile with Delivery Teams to plan, build, test, and deploy digital capabilities; actively leverage Jira and Confluence.
- Ensure timely resolution of production and implementation issues; lead or support escalation paths to maintain delivery momentum.
Coach digital product delivery teams on best practices, execution excellence, and continuous improvement.
Cross-Functional Collaboration & Stakeholder Partnership
Engage Sales, Marketing, Operations, Portfolio Review Department, Finance, Legal/Compliance, and IT to define requirements, constraints, and measures of success.
- Partner with Marketing Technology (MarTech) to integrate and evolve the digital ecosystem, including search, analytics, personalization, and marketing tools.
- Maintain clear communication with stakeholders through the full product lifecycle, including updates, messaging, and client outreach.
4.User Experience, Analytics & Insights
- Develop a deep understanding of both external clients and internal users to inform product decisions.
- Leverage qualitative and quantitative methods to evaluate website and tool performance, identifying opportunities to improve client experiences.
- Analyze data from website usage, tools, and stakeholder feedback to drive continuous optimization.
- Monitor competitor websites, client experience innovations, and emerging technology trends; translate insights into strategic recommendations.