Field Sales Representative

About Us:

Founded in 2020, FIKA's origin is a lifestyle brand redefining cannabis retail including flagship locations in Toronto's Union Station and Distillery District. The FIKA Company is the home of 10 + Canadian retail banners, with over 200+ stores across Ontario, Manitoba, Saskatchewan, Alberta, B.C., and Yukon. At FIKA we provide exceptional service in a variety of welcoming, intuitive, and diversified store environments, this has allowed The FIKA Company retail family to evolve into the destination for every type of cannabis consumer.

Summary

The Field Sales Representative is responsible for driving revenue growth by building and maintaining strong customer relationships, identifying new sales opportunities, and delivering exceptional service to our clients. Reporting to the Sales Manager, this role involves meeting or exceeding sales targets, maintaining a deep understanding of our products and services, and representing the company professionally in all interactions. The ideal candidate is goal-driven, customer-focused, and a skilled communicator who thrives in a fast-paced environment.

Core Competencies

• Results-oriented with a proven ability to meet or exceed sales targets.
• Excellent communication and interpersonal skills, with the ability to build rapport with diverse clients through relationship building.
• Familiarity with the retail landscape and regulated business environments.
• High level of organization and time management skills, able to prioritize effectively.
• Thrives in a dynamic, fast-paced environment and adapts well to change.
• Team player with the ability to work independently when required and collaboratively for shared successes.
• Customer-obsessed approach with a commitment to delivering exceptional service with integrity.

Job Duties

• Actively seek out, identify, and establish new sales opportunities by strengthening store-level relationship through face-to-face interactions; as well as, through cold calling, networking, and referrals.
• Build and maintain strong relationships with existing customers, ensuring satisfaction and repeat business.
• Conduct product presentations and demonstrations tailored to client needs.
• Prepare and deliver persuasive sales proposals and contracts to secure new business.
• Meet or exceed monthly, quarterly, and annual sales targets as set by the Sales Manager.
• Maintain detailed records of customer interactions and sales activity in the CRM system.
• Support with the day-to day administration.
• Collaborate with internal teams, including marketing and operations, to ensure seamless customer experiences.
• Stay up to date with industry trends, market developments, and competitor activities.
• Provide feedback to the Sales Manager regarding customer needs, challenges, and opportunities for improvement as well as cadenced summary reports to senior leadership.
• Participate in sales meetings, training sessions, and professional development initiatives.
• Represent the company at trade shows, conferences, and industry events as required.
• Perform other duties as assigned by the Sales Manager to support the overall success of the sales team.

Requirements

• Bachelor's degree in business, Marketing, or a related field (preferred but not required).
• Minimum of 2-3 years of sales experience, preferably in a B2B or B2C environment.
• A valid drivers license and personal insured vehicle.
• Smart Choices MB Certification (or willingness to obtain upon hiring).
• Proficiency with CRM software and Microsoft Office Suite (Word, Excel, PowerPoint).
• Strong understanding of sales techniques and principles.
• Ability to travel weekly to meet clients and attend events.
• Positive attitude, self-motivated, and eager to achieve results

The FIKA Company respects the diversity of the people it hires and serves. Inclusion to us means fostering a workplace in which individual differences are recognized, appreciated, respected, and responded to in ways that fully develop and utilize each person's talents and strengths.

• Thank you for your interest and application, only those selected for next steps will be contacted. *