Marketing Specialist – Pro Activations

Please note that:

• Our Hybrid Workplace Policy establishes that associates need to have a reliable transportation to and from our corporate head office located in Boucherville (Quebec), to come to the office on a regular basis.
• We require all our head office associates to be proficient in French, spoken and written.
• 3 days office / 2 days remote

At RONA, our employees let their passion blossom every day. Our teams are driven by the desire to help people bring their projects to life and are committed to making a difference in the communities we serve.

We operate or service corporate and affiliated dealer stores. With a distinctive product and service offering and complementary store formats ranging from neighbourhood hardware stores to big box stores, our RONA+, RONA and Dick's Lumber banners are well equipped to help meet the needs of all DIYers and contractors.

You've got the talent? We've got the tools Here, your work and ideas will contribute to building a flourishing organization. Your voice will always be heard and valued. You'll find career opportunities that live up to your ambitions and be able to further develop your unique set of skills.

So, if you're looking to do what you love, we could be a perfect match.

Role Description
Are you passionate about B2B field marketing, high-impact engagement strategies, and creating experiences that truly resonate with professional clients?

Join our marketing team and play a key role in developing and executing innovative activation strategies designed to strengthen brand awareness, acquisition, and retention among our Pro customers.

As a
Marketing Specialist – Pro Activations & Engagement
, you will play a pivotal role in driving
B2B growth and engagement
by activating our brand with professional customers across all key touchpoints. Acting as a true orchestrator, you will collaborate closely with internal stakeholders and external partners to deliver high-impact, insight-driven marketing initiatives tailored specifically to the needs of
Pro and trade audiences
.

Key Responsibilities

• Lead B2B-focused brand activations designed to engage, retain, and grow Pro customers through integrated campaigns, events, promotions, and experiential initiatives.
• Develop a deep understanding of the business objectives, category strategies, and channel requirements within a B2B environment to build targeted, high-performing activation plans.
• Analyze and optimize the B2B customer journey, identifying opportunities to strengthen loyalty, increase lifetime value, and drive new Pro customer acquisition.
• Contribute to the development and execution of multichannel B2B marketing strategies, ensuring messaging is relevant, consistent, and aligned to professional customer needs at every touchpoint.
• Plan, coordinate, and manage B2B events and promotional programs, ensuring execution excellence, strong customer engagement, and measurable business impact.
• Manage activation budgets with a focus on ROI, performance tracking, and efficiency in a B2B marketing context.
• Write clear, strategic, and actionable briefs for creative teams and marketing partners that reflect B2B objectives and audience insights.
• Monitor market trends, competitive activity, and best practices within B2B marketing and Pro-focused industries to proactively recommend innovative activation ideas.
• Measure, analyze, and report on campaign performance, translating data into actionable insights to continuously optimize B2B marketing effectiveness.

Skills & Qualifications

• University degree in Marketing, Business Administration, or an equivalent combination of education and experience.
• 2–3 years of experience in B2B marketing, trade marketing, or professional customer-focused activations, with demonstrated project coordination expertise.
• Strong understanding of B2B customer behavior, segmentation, and omnichannel engagement strategies.
• Passion for experiential marketing, brand activations, and creating meaningful, value-driven experiences for professional audiences.
• Bilingualism (French and English) both written and spoken (Frequent communications with internal/external partners and/or clients/employees outside of Québec)

By joining the RONA family, you'll enjoy many benefits, such as:

• A childcare centre that can accommodate up to 78 children
• A cafeteria with a delicious menu prepared by a dedicated chef, healthy options, as well as FARO Roasting Houses and Tim Hortons coffee stations
• Electric car charging stations
• A fitness centre, sports activities, and showers
• Exclusive employee discounts, plus a 10% discount on store merchandise (at all RONA locations)
• Benefits: retirement savings plan, annual bonuses, student incentive program, etc.
• Career growth opportunities within the company
• An inclusive and safe working environment
• Promotion of work-life balance
• An employer that's involved in the community
• And much more

If selected for an interview, please advise our Human Resources team if you require accommodation during the interview and assessment process and we will work with you to meet your accessibility needs.

RONA is committed to encouraging diversity and inclusion. We are pleased to consider applications from all qualified candidates, regardless of race, colour, religion, sexual orientation, gender, nationality, age, disability, or any other protected status.