Lifecycle Marketing Specialist

The Subscription Lifecycle Management team is looking for a Lifecycle Marketing Specialist for an 18-month contract. This team of highly creative and book-loving individuals is responsible for connecting fantastic audiobooks to a diverse group of listeners. Reporting to the Head of Lifecycle, the Lifecycle Marketing Specialist will own segmentation, targeting, and automation strategies across all app and email communications, helping ensure campaigns are personalized, data-driven, and aligned with business and lifecycle objectives.

In this role, you will serve as the primary contact for our CRM platform, building communication flows, coordinating content and data requests, and supporting analysis of member behavior, engagement, churn, and lifecycle trends. You will design, execute, and analyze experiments to optimize communications and department KPIs. Attention to detail, strategic thinking, and data-driven decision-making are essential, as your work directly influences the effectiveness of our campaigns and overall member experience.

You are resourceful, curious, and excited to learn. You will be able to differentiate content for unique audiences, run split tests and analyze results, and collaborate to share ideas. We're an audiobook company to our customers, but a tech company at our core. We value innovation; as the successful candidate, you will always have a new experiment on the go to contribute to department and company strategy. This is a creative and dynamic position with lots of room for new ideas, well-suited to an enthusiastic candidate with a passion for books, marketing, and data.

Responsibilities:

• Build, optimize, and maintain data-backed communications flows across app and email channels that support the customer journey (e.g., onboarding, retention, reactivation)
• Lead all segmentation and targeting strategies for automated and manual campaigns
• Serve as the primary contact of Braze, troubleshooting issues, and coordinating API and data requests to support campaign execution
• Contribute to overseeing all communications, ensuring alignment with lifecycle objectives
• Measure, analyze, and report on various marketing initiatives, member behavior, and lifecycle trends
• Design, execute, and analyze experiments and A/B tests to optimize campaigns and inform best practices
• Distribute surveys to targeted audiences and analyze trends year over year
• Collaborate with and support team members as needed

Qualifications:

• Strong analytical, problem-solving, and strategic-thinking skills
• Experience in marketing communication software, an asset (Braze)
• Post-secondary education in Marketing, Communications, English, Data Science, Statistics, or other data/marketing-related programs
• 3/4 years of previous experience working in communications or marketing, or holding comparable experience
• Familiarity with HTML Coding, Liquid, and APIs is an asset
• Familiarity with SQL (or equivalent) is an asset
• Experience with content development (Copy and graphic design) is an asset
• Experience creating surveys is an asset (Survey Monkey)
• Being passionate about books is an asset
• Familiarity with Canva is an asset
• Familiarity with a BI system (i.e. Quicksight) is an asset

About

Founded in 2011, is an app-based subscription retailer for audiobooks, delivering fast and easy access to over 300,000 titles to booklovers around the world. Our members can listen to best sellers, new releases, and classic favorites on Apple and Android devices and via our partners: Sonos, GM, Jaguar, and Land Rover. With a customer-first focus, we're constantly innovating and experimenting to create the best experiences for our listeners.

We're an audiobook company on the outside but a tech company at our core. We're all in the office on Tuesdays and Thursdays, with other business days optional for you to work from home or the office, which remains open all week. We've got two stories of really bright, open space in a great location that's just a 10-minute walk from Appleby GO Station, and we offer free parking. We provide our employees with healthy snacks, full benefits, and an unlimited paid vacation policy. Everyone who works here is friendly, talented and passionate, and enjoys getting their hands dirty building amazing products.

is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Interested candidates, please apply by October 29, 2025. Only those candidates selected to advance in the interview process will be contacted.