Marketing & CRM Specialist (18-month contract)

Marketing & CRM Specialist (18-month contract)The Audiobooks.com Subscription Lifecycle Management team is looking for a Marketing & CRM Specialist for an 18-month contract. This team of highly creative and book-loving individuals is responsible for connecting fantastic audiobooks to a diverse group of listeners. Reporting to the Head of Lifecycle, the Marketing & CRM Specialist will own segmentation, targeting, and automation strategies across all app and email communications, helping ensure campaigns are personalized, data-driven, and aligned with business and lifecycle objectives.In this role, you will serve as the primary contact for our CRM platform, building communication flows, coordinating content and data requests, and supporting analysis of member behavior, engagement, churn, and lifecycle trends. You will design, execute, and analyze experiments to optimize communications and department KPIs. Attention to detail, strategic thinking, and data-driven decision-making are essential, as your work directly influences the effectiveness of our campaigns and overall member experience.You are resourceful, curious, and excited to learn. You will be able to differentiate content for unique audiences, run split tests and analyze results, and collaborate to share ideas. We’re an audiobook company to our customers, but a tech company at our core. We value innovation; as the successful candidate, you will always have a new experiment on the go to contribute to department and company strategy. This is a creative and dynamic position with lots of room for new ideas, well-suited to an enthusiastic candidate with a passion for books, marketing, and data.ResponsibilitiesBuild, optimize, and maintain data-backed communications flows across app and email channels that support the customer journey (e.g., onboarding, retention, reactivation)Lead all segmentation and targeting strategies for automated and manual campaignsServe as the primary contact of Braze, troubleshooting issues, and coordinating API and data requests to support campaign executionContribute to overseeing all communications, ensuring alignment with lifecycle objectivesMeasure, analyze, and report on various marketing initiatives, member behavior, and lifecycle trendsDesign, execute, and analyze experiments and A/B tests to optimize campaigns and inform best practicesDistribute surveys to targeted audiences and analyze trends year over yearCollaborate with and support team members as neededQualificationsStrong analytical, problem-solving, and strategic-thinking skillsExperience in marketing communication software, an asset (Braze)Post-secondary education in Marketing, Communications, English, Data Science, Statistics, or other data/marketing-related programs3/4 years of previous experience working in communications or marketing, or holding comparable experienceFamiliarity with HTML Coding, Liquid, and APIs is an assetFamiliarity with SQL (or equivalent) is an assetExperience with content development (Copy and graphic design) is an assetExperience creating surveys is an asset (Survey Monkey)Being passionate about books is an assetFamiliarity with Canva is an assetFamiliarity with a BI system (i.e. Quicksight) is an assetAbout Audiobooks.comFounded in 2011, Audiobooks.com is an app-based subscription retailer for audiobooks, delivering fast and easy access to over 300,000 titles to booklovers around the world. Our members can listen to best sellers, new releases, and classic favorites on Apple and Android devices and via our partners: Sonos, GM, Jaguar, and Land Rover. With a customer-first focus, we're constantly innovating and experimenting to create the best experiences for our listeners. We're an audiobook company on the outside but a tech company at our core. We're all in the office on Tuesdays and Thursdays, with other business days optional for you to work from home or the office, which remains open all week. We provide our employees with healthy snacks, full benefits, and an unlimited paid vacation policy.Audiobooks.com is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. #J-18808-Ljbffr