Lead Creative Copywriter

2 weeks ago


Toronto, Ontario, Canada Kepler Group Full time $89,250 - $110,250 per year

Kepler executes engineered marketing, where every message and ad delivered helps create a more personalized and productive relationship between brands and their consumers. We do this by acting as clients' agency of record, as their in-house team, or some hybrid of the two – and by harnessing data and technology across all paid digital media and data-driven CRM channels.

Kepler prides itself on being a great place to work. In fact, we're proud to share that AdAge recognized Kepler among the Best Place to Work in 2022, validating our investment in our team and our clients.

  • We're transparent with our employees. You'll hear updates on company financials, how we're performing against bonus goals, and how we're responding to challenges we face.
  • We're growing. For you, that means unparalleled growth opportunities and a role in shaping the direction of the company.
  • We're fun. You'll work with and learn from the smartest people in the industry and have a blast doing it.

This position is a key part of Kepler Creative's AI-enabled studio culture, where every team member contributes ideas for new tools, workflows, and creative systems that drive the next evolution of creativity.

The Lead Creative Copywriter role is for an AI-empowered writer who thrives at the intersection of creativity, technology, and storytelling. This individual shapes brand voices, campaign narratives, and performance-driven messaging across digital platforms. The ideal candidate is a nimble, self-motivated creative with a balance of strategic thinking, craft excellence, and a deep curiosity for how emerging AI tools can enhance the creative process.

This role requires someone who moves fluidly between conceptual thinking and execution, who embraces learning new technologies quickly, and who brings a proactive mindset to creative problem-solving. Success in this position comes from curiosity, adaptability, and an intrinsic drive to produce exceptional work—independently and collaboratively—within a fast-paced, cross-disciplinary environment.

What You Will Do
  • Concept & Copy Development: Craft copy for digital campaigns, including social, display, video, and email, blending human creativity with AI efficiency.
  • Brand Storytelling: Develop distinct brand voices and narratives that drive emotional resonance and clarity across all touchpoints.
  • Creative Ideation: Collaborate with designers, art directors, strategists, and AI engineers to generate ideas that connect data, culture, and creativity.
  • AI-Powered Writing & Optimization: Use LLMs and generative tools (ChatGPT, Claude, Gemini, Jasper, , etc.) for ideation, drafting, refinement, and creative expansion while maintaining brand integrity.
  • Prompt Engineering: Design prompts and systems that guide AI tools to deliver contextually relevant, high-quality creative outputs.
  • Automation & Workflow Innovation: Explore ways to automate repetitive writing tasks using no-code or AI workflow platforms (Zapier, n8n, custom GPTs).
  • Collaboration & Communication: Partner effectively across distributed teams, communicating clearly in both written and verbal forms.
  • Quality & Detail: Maintain precision, consistency, and taste across every deliverable, ensuring brand standards are upheld in AI-assisted workflows.
  • Creative Experimentation: Leverage data-informed insights and audience understanding to continuously test, refine, and elevate creative messaging across campaigns.
  • Video & Script Writing: Write scripts and captions for video and audio content, working closely with producers to ensure narrative strength and cohesion.
  • Continuous Learning: Stay current on evolving AI and creative technologies, experimenting with new methods that enhance storytelling and production.
Desired Skills and Experience
  • Strong interpersonal collaboration skills and a passion for mentoring or knowledge-sharing within a small, high-performance team.
  • 7+ years of experience in copywriting, advertising, or digital content creation.
  • Demonstrated mastery of concepting, storytelling, and writing across channels.
  • Deep understanding of AI tools for writing, ideation, and workflow enhancement.
  • Strong communication, organization, and presentation skills.
  • Proven ability to work autonomously and collaboratively within distributed teams.
  • Excellent attention to detail, time management, and follow-through.
  • Open, curious mindset—eager to learn and explore new creative technologies.
  • Outstanding online portfolio demonstrating creative range and excellence.
  • Bachelor's degree in Communications, Advertising, English, or a related field preferred but not required.

Transparency is fundamental to Kepler's culture. Our compensation strategy is designed to attract, reward, and retain the talented employees that drive Kepler's growth and success. We aim to offer competitive direct compensation and a rich indirect compensation program that demonstrates the value we place on our employees and their wellbeing.

Total Compensation:

  • Base Salary: $85,000 - $105,000
  • Target Annualized Discretionary Bonus: 5% ($4,250 - $5,250)
  • Target Total Cash: $89,250 - $110,250

Benefits:

  • Healthcare/Dental/Vision
  • Unlimited PTO
  • Group RRSP Contributions
  • $75/mo Wellness Stipend
  • $100/mo Mobile Phone Stipend
  • $50/mo Internet Stipend
  • $500/yr Annual Learning Stipend
  • $2,000/yr Annual Tuition Stipend
  • One-time $200 New Hire Home Office Equipment Stipend
  • Parental Leave - 16 week primary caregiver / 6 week secondary caregiver leave
  • Annual Work From Anywhere 4 weeks per year

Kepler is a people first organization. If this roles piques your interest but you may not check every box, we still encourage you to apply Studies show that imposter syndrome can prevent women and people of color from applying unless they meet every single qualification. We welcome all who are interested to apply, you just might be a great candidate for this role or others.

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