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Copywriter

3 weeks ago

Toronto, Ontario, Canada Salt Xc Full time

ROLE: COPYWRITER 

TEAM: THE KITCHEN NORTH AMERICA

LOCATION: TORONTO (HYBRID - 2 DAYS ONSITE PER WEEK)

COMPANY OVERVIEW: 

The Kitchen brings together a range of disciplines and capabilities. It's a team of creatives, producers, data analysts and social experts working together to deliver remarkable ideas that live in a variety of mediums, from everything from social to TV. This team moves at the speed of culture. It is built to respond to trends and events as they happen, coming up with the ideas that transcend social media to capture the spirit of the moment, earn media impressions, and get the country talking. 

Are you ready to join an award-ambitious team that's making waves in the advertising industry? Our incredible team has been recognized internationally by industry giants like Cannes, One Show and was named Campaign's Global 'In-House Agency of The Year', further solidifying our position as a leader in the industry. Join us and be a part of something truly special - a team that's dedicated to creating ground-breaking work and pushing limits.

At The Kitchen, we're not just looking for individuals who want to be a part of the advertising industry - we're looking for trailblazers who are ready to lead the way to the next big thing We want individuals who are passionate about producing award-winning work and have an innate drive to their craft and are eager to generate innovative ideas both within and outside of the brief.

ROLE OVERVIEW

In this role as a Copywriter, you and an Art Director partner will create a wide range of ideas and creative concepts that stand out and earn attention. Your work will range from brand acts that create conversations, to advertising across a range of mediums, to compelling, well-written stories that stand out on social platforms. You will be a key part of a creative process that makes ideas, acts, and experiences that get shared and talked about on social and in the press. 

Your understanding of how to craft a headline-inspiring brand act, how to write attention grabbing copy, and how to tell stories across a diverse range of mediums enables you to tackle a variety of interesting and exciting challenges. Your experience in a variety of mediums, from traditional to social means that you have a wide lens for solving problems, breaking down norms, and delivering ideas that are interesting and disruptive. You know how to translate insights into ideas that make people pay attention.  As the team's copywriter, you, your partner, and the team's creative director will work with a multi-talented team to blur the lines of what it means to advertise for brands in today's always-on, socially connected world.

Your work will make a meaningful impact with a multi-talented team in North America (Toronto & Chicago) that blurs the lines of what advertising can be in today's always-on, socially connected industry.

CORE RESPONSIBILITIES 

CREATIVE IDEATION: Supports the team by creating idea-driven, world-class creative that dares to be better, and encourages the entire team to think bigger, faster, and more innovatively. Develops big ideas with a focus on storytelling, working with your team to push ideas forward and fuel the team's creative output.  INNOVATION: Invents and creates cutting-edge ideas. Helps drive social innovation and digital ideas from the team around them with a proven fluency in social-first content creation. COLLABORATION: Acts with optimism and a love for the next big challenge, works with Art Director partner, Creative lead, and a team of designers, producers, social media mangers and strategists to ensure that The Kitchen is a collaborative place for producing great ideas as one integrated team.BRAND STEWARDSHIP: Cares for the tone and spirit of the brands The Kitchen represents, working to ensure the creative tone and social presence of brands are both distinctive and ownable to the brand. Ability to turn brand data into compelling messages and create strategically sound brand stories. ADAPTABILITY: Demonstrates resiliency in a dynamic, fast paced work environment where ideas and opportunities happen fast and require flexibility.   

EXPERIENCE & SKILLS

3+ years relevant experience working in a creative ideation capacity with a proven track record and portfolio of workExtensive knowledge and work experience in a creative field, across various disciplines including social/digital concept ideation, creative strategy, and copywriting.You are an ideas-first creative – you are a writer, but it's about more than copyYou're able to find the "bigness" of an idea and communicate it simply and effectively  Outstanding communication skills that command the attention of an entire room (IRL or virtually)A willingness to roll-up your sleeves and get into the details when neededAn organized approach to delivering work under tight deadlines and shifting prioritiesYou're able to generate a volume of ideas on short notice and deliver copy on time and with consistently high qualityExperience mentoring junior creatives and team membersAbility to navigate ambiguity and simplify complex situationsYou are comfortable creating your own brief from an insight for a quick ideation session or to quickly create a conceptExperimentation mindset, embracing new creative technologies, media platforms, and trendsA high level of curiosity, awareness, and enthusiasm for the unique world of online cultureA strong, personal passion for food and food marketingA desire to do award-winning, internationally recognized work

WHY JOIN US?

Work with an award-winning team known for pushing boundaries and redefining the advertising landscapeBe part of a collaborative, innovative environment that thrives on creativity and cultural relevanceGrow your skills and career in a team that values and nurtures fresh talentCreate work that earns attention, sparks conversations, and drives results

Are you ready to help us shape the next big thing? If you're passionate about creating remarkable work and thrive in a fast-paced, trend-driven environment, we'd love to hear from you.

The Kitchen, Kraft Heinz, and Salt are committed to Equal Employment Opportunity and to attracting and retaining the most qualified employees regardless of race, national origin, religion, sexual orientation, gender, age or disability.