Senior Advisor

Why WestJet:

Every WestJet journey has the potential to enrich lives; a career with us is no exception.

WestJet arrived on the Canadian airline scene in 1996 and changed the industry for the better. We made air travel more affordable for Canadians and now we're going global.

Join us, this is where your career story takes off.

Overview of role:

The Senior Loyalty Marketing Advisor is responsible for shaping and executing strategic initiatives that advance the marketing of Loyalty products across all touchpoints. Reporting to the Manager of Loyalty Marketing, this role leads strategic WestJet Rewards brand marketing efforts to drive awareness, consideration, and perception of the program. In addition, the Advisor develops and oversees WestJet Rewards member engagement initiatives designed to strengthen satisfaction, NPS, and overall program impact.

They collaborate closely with Loyalty stakeholders and Marketing colleagues to ensure a cohesive, compelling presence that supports the growth and performance of the program.

About You

• You take pride in delivering impactful work and seeing the results.
• You know how to take an idea from spark to launch and love the process in between.
• You stay calm, flexible, and focused when things get busy (which they often do).
• You're naturally curious, creative, and attuned to current trends and cultural insights.
• You're a clear communicator who builds strong relationships and gets things done through collaboration.
• You take initiative, jump in where needed, and follow through to make things happen.

What You'll Do:

• Develop and execute marketing campaigns and communication plans to support new and existing loyalty products.
• Build clear, insight-driven go-to-market plans—including audience, channel mix, message strategy, and timing in collaboration with stakeholders and colleagues.
• Prepare and deliver agency briefings with objectives, key messages, creative direction, and required assets; provide ongoing guidance on concept, copy, visual execution and plans.
• Set campaign objectives and metrics of success. Ensure key messages and tactics align to both achieve campaign objectives.
• Manage campaign financials including estimate development, monthly forecasting, PO creation, and invoice reconciliation.
• Lead cross-functional teams to execute integrated campaigns and initiatives, managing timelines, budgets, task coordination, and stakeholder alignment, while monitoring performance and providing data-driven recommendations to optimize messaging, media mix, and engagement tactics.
• Maintain consistency of WestJet Rewards visual identity, tone, and messaging across all communications and channels.
• Translate defined engagement pillars into actionable plans—ensuring communications and initiatives advance program goals effectively.
• Contribute to the development and evolution of the broader member engagement strategy by identifying opportunities, insights, and unmet needs across the program and products.

Experience and qualifications:

• Degree in Marketing, Communications, or Commerce.
• 8+ years leading brand, experiential, and integrated marketing initiatives.
• Proven ability to translate brand strategy into impactful, multi-channel programs.
• Is results driven. Able to leverage data and audience insights to inform strategy, creative development, and decision-making.
• Highly organized, self-directed, and detail-oriented, with a track record of managing multiple priorities.
• Ability to project manage multi-channel campaigns of varying size, from conceptualization to implementation.
• Comfortable operating at both strategic and executional levels.
• Strong understanding of, and experience working within the current media landscape.
• Solid experience in managing agencies (creative and media), partners and vendors.
• Excellent communication skills and relationship management skills, with the ability to bridge communication between Marketing and internal/external stakeholders.
• Team player with high standard of initiative and strong work ethic.
• Flexibility to travel as required.

The benefits of being a WestJetter:

WestJet provides all WestJetters with a competitive total rewards package. On top of that, we offer:

• A fun and friendly culture with colleagues who work together to win
• Travel privileges for you and your family, effective from your start date
• Savings and Benefit programs that are flexible to meet your specific needs

Think we are a fit? Apply now

About WestJet Group of Companies

WestJet took to the skies in 1996 with just over 200 employees and three aircraft operating service to five destinations. Since then, WestJet has pioneered low-cost travel in Canada, cutting airfares in half, and increasing the flying population in Canada by more than 50 per cent. Following integration with Sunwing in 2025, more than 14,000 WestJetters support nearly 200 aircraft and connect guests to more than 100 destinations across North America, Central America, the Caribbean, Europe and Asia.

As a major Canadian employer that includes WestJet Airlines, Sunwing Vacations Group and WestJet Cargo, the WestJet Group is Canada's leading low-cost airline and largest vacation provider, with a united purpose of providing affordable and accessible air and vacation travel to Canadians.

Our Safety Promise

At WestJet, the safety and security of our people and our guests is a core value and at the heart of what we do. As safety and security is a shared responsibility, it is expected that you will use safe work practices to ensure your well-being and the safety of others.

WestJet recognizes that the use of Alcohol and Drugs can adversely impact a safe work environment and the well-being of others including guests, suppliers and the public, as well as place WestJet's operations at risk. All roles that are identified as safety sensitive are required to pass a Pre-Employment Alcohol and Drug Test as per WestJet's Alcohol and Drug Policy.

Our Commitment to Diversity and Inclusion

We embrace what makes us each unique, and what makes us uniquely WestJet. WestJet is committed to inclusiveness, equity, and accessibility and if you require accommodation during the selection process, please let our Talent Acquisition team know at We encourage all qualified candidates to apply.

At WestJet, we welcome unique skills, experiences, and backgrounds - if you're passionate and excited about this role, we encourage you to apply even if you do not meet every single qualification in the posting. We are committed to inclusivity, equity, and accessibility in the selection process. If you require an accommodation during the recruiting process, please let our Talent Acquisition team know.

We thank all applicants for their interest in WestJet; however, only those candidates who are selected will be contacted.

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