Marketing Manager, Lifecycle

The Role

At Neo, we are reimagining how Canadians experience financial products, making them smarter, simpler, and more rewarding. Our team is growing quickly, and we are looking for a Marketing Manager, Lifecycle to join us in building meaningful customer experiences through powerful communications and campaigns.

This is a unique opportunity to blend strategic lifecycle marketing with creative copywriting and messaging excellence. You will own the end-to-end execution of lifecycle initiatives while crafting compelling stories that connect with customers across every stage of their journey.

What you'll be doing:

• Write and refine clear, compelling copy for lifecycle campaigns from acquisition through engagement and retention
• Adapt messaging across channels including email, in-app, push, web, and social, ensuring every touchpoint feels cohesive and impactful
• Translate complex product and financial concepts into simple, audience-friendly narratives that inspire action
• Shape Neo's lifecycle communications playbook, helping evolve our brand voice in ways that resonate with diverse audiences

• Own the strategy, planning, and execution of lifecycle marketing initiatives that drive customer acquisition, activation, engagement, and retention
• Apply a test and learn mindset to creative, copy, and campaign structures, continuously optimizing to improve performance
• Partner with Product, Growth, and Creative teams to align messaging with roadmaps and customer insights

• Act as the connector across teams, ensuring campaign efforts are strategically positioned, on brand, and delivered on time
• Build repeatable frameworks, templates, and processes that raise the bar for lifecycle marketing
• Contribute to a culture of collaboration, creativity, and operational excellence across the marketing team
  
  

Who we are looking for:

• 5+ years of experience in lifecycle marketing, copywriting, or related roles at a fast-paced brand or agency
• A storyteller at heart, able to write across formats and audiences with a proven ability to make complex concepts simple and engaging
• Experience managing multi-channel lifecycle campaigns with measurable impact
• Ability to balance creative ideation with analytical execution. You love words, but you also love data
• Comfortable navigating ambiguity, prioritizing effectively, and thriving in a high growth environment
• Fintech or consumer tech experience is an asset
• Familiarity with UI and UX principles, SEO, and customer journey mapping is a plus
  
  

Working at Neo:

The people who thrive at Neo are resourceful, growth-oriented, and driven to win. We hold ourselves to high standards because we're on a mission that matters: to build a more rewarding financial future for all Canadians. As individuals and as a team, we constantly challenge ourselves and each other to do our best work for our customers. Our commitment to customer success drives everything we do, from building intuitive products to providing exceptional support at every step of their journey. If this resonates with you, keep reading.

We trust, respect, and support each other. This means honest conversations, constructive input, and continuous support. You'll be surrounded by people who push you to be your best. We primarily collaborate in person across our Calgary, Winnipeg, and Toronto offices. As we evolve rapidly, we're looking for change-makers who thrive on challenge—people who would rather blaze a trail through uncertainty than follow a well-paved path.

All team members have a stake in Neo's success and earn meaningful equity through stock options. This ownership mindset is at the heart of everything we do — when Neo grows, we all grow. If you've heard that Neo employees work hard, it's true. We hold ourselves accountable for delivering on our commitments to our customers, partners, and each other. Working at Neo means taking ownership of your work and driving results, knowing that your contributions directly impact the company's success. 

Apply with us:

We believe in equal opportunity and are committed to creating an inclusive climate where everyone can thrive. Customers trust us with their finances, so successful candidates for this position will be required to undergo a security screening, including a criminal records check and a credit check.

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