Senior Lifecycle Marketing Manager

We're looking for an experienced and results-driven Senior Lifecycle Marketing Manager to join our Marketing team This role is central to ensuring our customers have a frictionless and personalized experience — driving engagement, long-term loyalty, and customer lifetime value (CLV). You'll get to lead the development of full-funnel marketing campaigns that drive customer engagement, retention, and loyalty across the Phoenix platform. This role is built for someone who thrives in DTC, data-driven environments and is excited about owning the customer journey from onboarding to reactivation.

• Own the end-to-end lifecycle marketing strategy across all customer touchpoints—from onboarding to churn-prevention and win-backs.

• Create and optimize multi-channel campaigns (Email, SMS) focused on increasing customer retention, CLV, and overall engagement.

• Segment our customer base using behavioral, demographic, and transactional data to deliver highly personalized messaging at every lifecycle stage.

• Manage, build, and scale automated workflows and AI-assisted campaigns in Klaviyo to guide customers through the funnel.

• Design and execute personalized, automated marketing campaigns that scale with us—leveraging Klaviyo, segmentation strategies, behavioral triggers, and rich analytics to deliver a seamless customer experience that converts and retains.

• Develop reporting dashboards to track key metrics such as retention, churn, and customer lifetime value (CLV), and deliver actionable insights to drive performance improvements.

• Identify and reduce friction in the customer journey, with a strong emphasis on onboarding, win-back strategies, and conversion-focused campaigns.

• Collaborate closely with Product, Data Analytics, Customer Success, and the broader Marketing team to drive impactful campaigns that engage customers and keep them connected to our brand.

• Oversee email and SMS marketing, automated workflows, customer segmentation, and retention strategies, with a focus on optimizing the customer experience across various touchpoints.
  

• 5+ years in DTC or B2C Lifecycle Marketing at scale (preferably no B2B, no awareness-only roles).

• Demonstrated leadership in building, mentoring, and empowering cross-functional teams to execute data-driven lifecycle marketing strategies — aligning product, data, and customer success functions to deliver scalable, automated campaigns that drive retention, engagement, and long-term customer value.

• A strong understanding of Klaviyo; you know it inside and out and can run sophisticated flows confidently.

• Experience with Figma, Designmodo Postcards, HTML (bonus), or equivalent design/content creation tools.

• An understanding of the balance of creative storytelling and data-driven precision.

• Proven success building and managing email and SMS campaigns in Klaviyo (this is a MUST).

• Experience working in startup or scale-up environments, ideally in healthtech, e-commerce, or industries with large loyalty programs.

• Strong experience in CRM strategy and automation using platforms like Klaviyo (ideal), Salesforce, Braze, or HubSpot.

• An analytical mindset that is comfortable building reports, running A/B tests, analyzing funnel performance, and optimizing based on data.

• An ability to manage large user databases and execute behaviourally triggered campaigns at scale.

• Strong collaboration and communication skills across creative and technical teams.

• A passion for improving the Canadian healthcare experience.

• Nice to have:

  • Experience working with HTML or light coding for email customization.

  • A design or creative background; ability to produce or advise on brand-consistent content.

  • Experience creating your own content — copy, layouts, or creative direction.

  • Familiarity with AI marketing tools or automated agents.

  • Deep understanding of customer psychology and retention levers in a healthcare or healthtech setting.

• Impact & autonomy. You'll work directly with passionate, experienced leaders who understand the ups-and-downs of the business and you'll have a real opportunity to shape the future at Phoenix

• Rewarding Mission. We're delivering the best healthcare experience to Canadians across the country

• Collaborative Culture. We are a growing elite team in Downtown Toronto. We love the tight feedback loop of working together in the office. If you've missed that in-person office experience, and love sharing strongly held opinions of the best lunch spot nearby, this is the role for you

Phoenix is an Equal Opportunity Employer. In accordance with the Accessibility for Ontarians with Disabilities Act, 2005 and the Ontario Human Rights Code, Phoenix will provide accommodations to applicants with disabilities throughout the recruitment, selection and/or assessment process. If selected to participate in the recruitment, selection and/or assessment process, please inform Human Resources staff of the nature of any accommodation(s) that you may require.

Thank you for your interest in joining the Phoenix team While we are lucky to attract a high level of interest in each of our roles, only candidates selected for an interview will be contacted.