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Digital Marketing Specialist

2 weeks ago

MontRoyal Quebec HT V Canada AMG Medical Full time

About AMG Medical

A.M.G. Medical Inc. manufactures and distributes home healthcare and medical professional products across North America. Our brands include Physio Logic, ProActive, Dex4, MedPro Defense, Zorbi, NocoSpray, Ultra-Blok, and MedPro.

Role Overview

We are seeking a Digital Marketing Specialist to strengthen AMG's online presence and accelerate customer adoption. The role combines SEO, social media advertising, and digital campaign execution with a focus on adoption growth and measurable performance.

The ideal candidate is bilingual (English & French), a strong copywriter, and has a solid understanding of paid media strategy—especially LinkedIn Ads for B2B growth. Experience in mature or structured organizations is an advantage.

Key Responsibilities

SEO & Content Optimization

  • Optimize product descriptions, brand pages, and landing pages for search performance and conversion.
  • Conduct A/B testing of content to improve reach and lower CPA.
  • Monitor SEO KPIs and provide actionable recommendations.

Social Media & Paid Media

  • Plan and execute social campaigns with a focus on paid performance.
  • Lead and optimize LinkedIn Ads campaigns for awareness, adoption, and lead generation.
  • Write strong bilingual copy for ads, posts, and campaign assets.
  • Track performance and report monthly on reach, CTR, and engagement.

Digital Marketing & Adoption

  • Write and deploy Klaviyo lifecycle flows (welcome, adoption, retention, reactivation).
  • Own adoption landing pages (ordering guides, testimonials, FAQ) from brief to publication.
  • Develop customer success stories / case studies (6 per year) to support adoption messaging.
  • Build quarterly adoption kits for the sales team (email templates, FAQ sheets, client messaging).
  • Report on adoption performance (email CTR, landing page conversions, case study usage).

Qualifications

  • 3-5 years in digital marketing, with proven skills in SEO, paid media, and social advertising.
  • Strong understanding of LinkedIn Ads and B2B campaign strategy.
  • Bilingual (English & French) with excellent copywriting ability.
  • Hands-on experience with Klaviyo or similar marketing automation tools.
  • Experience in mature organizations an asset (structured processes, KPI ownership, cross-functional collaboration).
  • Analytical, organized, and comfortable delivering measurable results.