Digital Marketing Manager

2 weeks ago

Montroyal, Canada A.M.G. Medical Full time

**Key Responsibilities**:

- Develop and execute a comprehensive digital marketing strategy to generate leads and increase brand awareness through channels such as SEO, Google Ads, LinkedIn Ads, and other online platforms.
- Effectively manage and optimize our HubSpot CRM, ensuring accurate and up-to-date customer data segmentation for targeted marketing campaigns.
- Monitor and adjust campaign performance to meet key performance indicators (KPIs).
- Could you perform thorough keyword research, competitor analysis, and other SEO tasks to improve organic search rankings and drive relevant traffic?
- Collaborate with the content team to produce and optimize high-quality, SEO-friendly content.

**Required Skills and Experience**:

- Proven experience in digital marketing, with a special emphasis on generating B2B and B2C leads.
- Proficiency in HubSpot Marketing & Sales Hub is essential; certification is a major plus.
- Solid experience in creating and optimizing digital marketing strategies across various channels.
- Strong skills in keyword research, competitor analysis, and SEO.
- Excellent written and verbal communication skills in both French and English.
- Strong team player, capable of effectively collaborating with cross-functional teams.
- Up-to-date with the latest digital marketing trends and best practices.

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