Digital & CRM Growth Hacker

2 weeks ago

Vancouver, British Columbia, Canada Quark Full time $60,000 - $120,000 per year

The Role: Digital & CRM GRowth Hacker

We're looking for a performance-focused marketer with a strong grasp of
Shopify, Klaviyo, email marketing, CRM acquisition
, and
paid ad platforms
(Meta, Google, Amazon). You'll own our email calendar, help grow our customer list, optimize campaign flows, and run digital ads that convert. This is a hands-on role where strategy meets execution—and where DTC growth is the #1 goal.

Key Responsibilities1. Email & CRM Marketing

  • Plan, create, and execute campaigns and automated flows in
    Klaviyo
  • Manage list segmentation, acquisition, and CRM hygiene (via
    HubSpot and Klaviyo
    )
  • Drive newsletter performance through testing, personalization, and analytics
  • Lead monthly and seasonal campaign calendars for new product launches, promotions, and storytelling

2. Paid Advertising

  • Build and manage ad campaigns across
    Meta, Google Shopping, Amazon Ads
    , and TikTok (if applicable)
  • Monitor performance, optimize ROAS, and adjust creative/messaging as needed
  • Collaborate on briefs, test variations, and scale top-performing campaigns

3. Shopify & Website Optimization

  • Manage and update the
    Shopify
    site: merchandising, product drops, homepage updates, landing pages
  • Collaborate on CRO tests to improve funnel performance
  • Implement seasonal or campaign-specific web assets with a clear DTC goal

4. Growth Strategy & Analytics

  • Build and grow our
    customer list and subscriber base
  • Own the CRM and DTC marketing funnel end-to-end
  • Analyze channel performance, attribution, and customer journey touchpoints
  • Report on campaign KPIs and iterate based on insights

5. Content & Campaign Coordination

  • Support campaign development, working across email, web, paid ads, and social
  • Coordinate timing, messaging, and assets with the founder and creative partners
  • Maintain marketing calendars and ensure brand alignment

What You Bring

  • 3+ years in digital marketing, ideally in DTC, eCommerce, or CPG
  • Proven experience in
    Klaviyo
    (required) and
    HubSpot
    (strongly preferred)
  • Solid hands-on experience with
    Shopify
    : merchandising, updates, apps, analytics
  • Experience running paid campaigns across
    Meta Ads, Google Shopping
    , and
    Amazon Ads
  • Strong grasp of CRM strategy, email list building, and customer segmentation
  • Creative and analytical mindset—you can write compelling copy
    and
    read performance reports
  • Resourceful, self-driven, and thrive in a fast-paced startup environment
  • Bonus: Familiarity with SMS marketing, A/B testing, TikTok ads, or affiliate programs

Why Quark?

  • Get in early with a high-growth Canadian brand with global ambitions
  • Work on products parents actually rave about
  • Fast-moving, founder-led team with plenty of room to grow
  • Flexible work environment, real ownership, and startup energy

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