Digital Marketing Manager

Bloom is a full-service workplace design consultancy representing Huha on their search for a Chief Financial Officer to join their team. As Talent Advisors, we will be the liaison between our Huha and yourself during this recruitment process. We do not use fancy tech to search through resumes at Bloom; every resume is reviewed by a human to ensure that we attain a consistent and equitable interview process. You will directly join our client's team if you are selected as the successful candidate. We look forward to seeing your application
Huha is an underwear brand making healthier, comfier skin-layer basics that encourage one's sense of body positivity and self-love. In the process of creating what is better for our bodies and minds, we are creating a better world, too
We believe that everyone deserves to feel comfortable in their skin. For too long, we've been trained to think that the way we look is more important than the way we feel, and we're on a mission to change that
We are a small but dedicated team with great ambitions. As a fast-growing startup, we believe that if we set our minds to a unified goal and work together to achieve it, the moon is the limit. Since our inception, we have doubled our growth year-over-year, given back to dozens of wonderful charities, and garnered tens of thousands of loyal customers who believe what we believe: that comfort is more important than vanity
Huha is on a mission to create healthier, more comfortable garments that improve one's sense of body positivity and self-love. Our values guide our work, and our mission guides our values About the Role Reporting to the VP, eCommerce & Digital Marketing (and partnering closely with Brand and Creative), the Digital Marketing Manager owns the performance and content for our paid media channels. You are hands-on and analytical, with a knack for turning data into actionable insights while managing campaigns that deliver real results
This is the first dedicated Digital Marketing Manager role at the company, giving you the opportunity to build, scale, and own paid media initiatives from the ground up. You thrive in a fast-paced, entrepreneurial environment, enjoy managing cross-functional partners and agencies, and are energized by optimizing customer acquisition, ROI, and driving online traffic
You love exploring new channels, testing and iterating on campaigns, and collaborating closely with Brand, Creative, and eCommerce teams to ensure our digital presence reflects the brand story while driving business impact. The Opportunity Paid Media & Campaign Management Own the day-to-day management and performance of all paid media channels, including Meta, Google & SEM, TikTok, and Affiliate programs. Plan, coordinate, and execute paid media campaigns end-to-end, including creative asset briefing, content calendar management, and delivery to agencies. Develop A/B testing strategies across campaigns and channels, interpreting results to optimize performance. Monitor and manage campaign budgets, including multi-million dollar annual spend, ensuring spend efficiency and ROI. Stay ahead of trends, platform updates, and compliance requirements to maintain cutting-edge campaign performance.
Strategy & Optimization Contribute to the overall digital marketing strategy, supporting full-funnel planning and execution. Track and report on key KPIs including ROAS, CAC, MER, new customer acquisition, and site traffic. Analyze channel performance and provide actionable insights to improve targeting, creative, and spend efficiency. Identify opportunities for new channels or paid media innovations to drive growth.
Agency & Vendor Management Manage relationships with external agencies and vendors to ensure high-quality execution, timely delivery, and alignment with strategic goals. Oversee agency performance and provide clear guidance, feedback, and optimization recommendations. Implement scalable workflows, RACIs, and quality standards across teams and partners.
Cross-Functional Collaboration Partner closely with Brand, Creative, eCommerce, Customer Care, and Product teams to align campaigns with brand messaging, site promotions, and product launches. Ensure paid media strategy integrates seamlessly with owned and earned channels. Support collaboration with Finance to monitor budgets and reconcile performance.
Analytics & Reporting Maintain digital analytics platforms (e.g., GA4) to monitor user behavior, campaign performance, and ROI. Deliver weekly and monthly performance reports and insights for internal stakeholders. Support budget building and forecasting for paid media channels. Translate data into actionable strategies to continuously optimize campaigns and budgets. What You Bring to the Table 4 years of hands-on experience managing paid media channels for DTC brands. Deep experience with Meta, Google Ads, and TikTok campaigns. Experience managing agencies and/or vendor partners. Managed annual paid media budgets of $5M .Strong experience planning, briefing, and managing creative content for paid campaigns. Skilled in campaign reporting, performance analysis, and data-driven decision-making. Experience optimizing customer acquisition, CAC, and ROAS. Shopify or eCommerce platform experience. Experience with additional channels (YouTube, Pinterest, Reddit, CTV, influencer, podcast, DOOH).Experience working in high-growth, entrepreneurial environments. Knowledge of attribution modeling, marketing tech stack, and emerging digital marketing trends.
Don't sweat it if you don't have everything listed above. We believe in growth and curiosity. If you have some of these qualities and are excited about this opportunity, then we want to hear from you The Interview Process Phone screen with Caitlin, Talent Advisor from Bloom Virtual interview with Missy (VP, eCommerce & Digital Marketing) Final in-person or virtual interview with Alexa (Founder & CEO)/Jona (COO) Reference checks Offer Location & Working Hours This is a hybrid role based in Vancouver, Canada, and will require travel to our office. At this time, we are only considering candidates based in the Vancouver area for this role. We appreciate your understanding and encourage you to explore other opportunities with us in the future if you're located outside of this area. Total Rewards Annual salary ranges from $90,000 - $110,000 CAD 15 days of vacation Comprehensive Extended Health & Wellness Benefits, including dental, prescription drugs, travel insurance, virtual healthcare, AD&D, and access to confidential EFAP support A 'welcome to Huha' product package (all our best sellers), plus complimentary products for every new style and limited colours we launch Enjoy an extra staff discount on any additional purchases, plus a Friends and Family Discount for you to share Like Bloom, Huha is committed to a fair and equitable hiring process for all candidates. To ensure that each candidate's journey is consistent and the selection process is unbiased, Hiring Managers will not respond to any personal messages regarding this role or other opportunities. To apply, please submit your application via Bloom
How We Hire Huha is committed to a fair and equitable hiring process for all candidates. To ensure that each candidate's journey is consistent and the selection process is unbiased, the team at Huha will not be responding to any personal messages regarding this role or other opportunities
Huha is a proud equal opportunity workplace that is committed to equal employment opportunity regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We're looking for motivated and compassionate people who can execute from the ground up and support the work that Huha believes in. Huha is committed to developing an inclusive, barrier-free recruitment process and work environment
Should you require any accommodation, please inform us, and we will work with you to meet your accessibility needs. For any accessibility-related assistance, requests for information in accessible alternative format, or to report any accessibility problems, please share in your application or email
Our use of AI in hiring We believe transparency matters, especially as technology evolves
At Bloom, we may leverage AI as a supportive tool when developing role descriptions, interview questions, take home assignments, and interview guides, where appropriate, with the goal of improving clarity, consistency, and accessibility for candidates. However, we do not use AI to source, assess, screen, or interview candidates. Every application is reviewed by a human, every interview is conducted by a human, and all hiring decisions are made by people, not automated systems. Human judgment, care, and accountability are central to how we hire.

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