Content Specialist

7 days ago

Mississauga, Ontario, Canada Muslim Hands Canada Full time $45,000 - $55,000 per year

Location:
Mississauga, ON

Department:
Fundraising and Marketing

Salary Range:
$45,000 – $55,000 CAD annually

Job Type:
Full-time

Position Overview

Muslim Hands Canada is seeking a talented, strategically minded
Content Specialist
to craft high-performing digital content that reflects our Islamic values and humanitarian mission. This role requires a blend of storytelling, technical skill, and digital marketing knowledge — ideal for someone who can think both creatively and analytically.

You will collaborate closely with our marketing, fundraising, and program teams to create compelling content that resonates with faith-driven audiences, improves engagement, and supports donor acquisition and retention. A strong understanding of SEO, UX/UI writing, and digital media placement is essential.

Key Responsibilities

  • Develop, edit, and optimize content for digital and print platforms, including websites, email campaigns, social media, reports, and fundraising materials.
  • Position visual content strategically (e.g., cover images, YouTube thumbnails, featured images) for maximum engagement and brand consistency.
  • Craft clear, engaging headlines, captions, and metadata that increase visibility and click-through rates.
  • Maintain and update content on our website using content management systems (e.g. Umbraco) while ensuring SEO best practices and consistent formatting.
  • Produce audience-centric, ethical stories that highlight program impact in areas such as orphan care, emergency relief, and water access.
  • Ensure all content aligns with Muslim Hands Canada's tone, voice, and Islamic values.
  • Conduct regular audits of website and social media platforms to identify content gaps and improve performance.
  • Collaborate with design, fundraising, and programs teams to support campaign storytelling and enhance UX/UI writing across donor journeys.
  • Assist with scheduling, uploading, and captioning video content for platforms like YouTube and Instagram.
  • Support digital ad campaigns (Google, Meta, YouTube) with compelling ad copy and visuals.
  • Monitor and report on content performance using Google Analytics, Meta Insights, and email platform metrics.

Required Qualifications

  • Bachelor's degree in English, Journalism, Digital Communications, Marketing, or a related field.
  • 3+ years of experience as a copy editor, content writer, or web content editor, preferably within nonprofit, tech, SaaS, or humanitarian sectors.
  • Exceptional writing, grammar, and editing skills with the ability to simplify complex information for diverse audiences.
  • Experience using content management systems (e.g., WordPress, Umbraco).
  • Familiarity with SEO tools and best practices (e.g., SEMrush, Ahrefs).
  • Knowledge of UX/UI writing principles and how content contributes to user journeys.
  • Strong organizational and time management skills with the ability to manage multiple projects under tight deadlines.
  • Collaborative mindset and comfort working in cross-functional, remote, or fast-paced environments.
  • Knowledge of Islamic terminology and values with the ability to communicate them authentically.

Technical Skills & Tools

  • CMS:
    Umbraco (preferred) and WordPress
  • CRM:
    Mailchimp, HubSpot, and Salesforce (or equivalent)
  • Analytics:
    Google Analytics and Meta Insights
  • Digital Ads:
    Google Ads, Meta Ads Manager, and YouTube
  • Design:
    Familiarity with Adobe Creative Suite (Photoshop, InDesign, and Premiere Pro is a plus)
  • Web:
    Basic knowledge of HTML, CSS, and accessibility standards (WCAG)

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