Marketing Communications Specialist

Permanent Full Time

Investment Planning Counsel (IPC) is one of Canada's leading independent wealth management firms. We are a diverse group of people all driven towards one goal: helping our advisors build a better business through a remarkable client experience.

In November 2023, Canada Life acquired IPC. Canada Life is a member of the Power Financial Corporation group of companies and serves the financial security needs of more than 13 million people across Canada, with additional operations in Europe and the United States.

With the acquisition, IPC and Canada Life's existing wealth platforms create one of Canada's leading wealth providers.

The Marketing Communications Specialist plays a key role in developing messaging and executing on critical communication projects as assigned. The Marketing Communications Specialist will also support the coordination and deployment of content across multiple channels, ensuring accuracy, consistency, and alignment with brand standards.

This role primarily focuses on advisor communications, making it ideal for a skilled communicator with advanced writing and editing abilities, as well as hands-on experience in crafting and executing high-quality communication material.

In addition to core communication responsibilities, this position offers the ideal candidate an opportunity to broaden their experience and build new skills by supporting leaders across the Wealth Experience team. The ideal candidate is a strong collaborator, eager to learn, and ready to contribute to a variety of projects that support the delivery of business goals.

What you will do

• Write and edit communications for critical operational business updates for newsletters, email campaigns, and events.
• Collaborate with internal stakeholders to gather information and translate business needs into clear, actionable messaging ensuring consistency with organizational voice and tone.
• Develop and execute on communication plans for assigned projects.
• Support the production and deployment of communications across various corporate communication channels, maintaining accuracy, consistency.
• Ensure all content adheres to brand standards and style guidelines, manage and maintaining processes and best practices for SEO, accessibility and AODA standards.
• Contribute to assigned marketing communications initiatives and cross-functional projects to support the broader team.
• Gather data and reports on communication initiatives, analyze and evaluate findings, make recommendations for improvement.
• Co-manage mailing lists, translation requests, and content archives.
• Publish and maintain content on the corporate intranet and blogs.
• Co-manage shared mailboxes and triage requests to appropriate teams.

What you will bring

• 5+ years of experience in communications, ideally within a complex organizational structure.
• Post-secondary degree in Communications, Journalism, Digital Media/Marketing Communication.
• Industry knowledge, particularly in financial services/dealer marketing & operations, is a strong asset.
• Advanced proficiency in email marketing platforms and content management systems.
• Advanced proficiency in Microsoft Office Suite, especially PowerPoint and Word.
• Proficient in social media platforms and community management
• Strong writing, editing, and proofreading skills.
• Knowledge and familiarity with using or working on various content management systems.
• Able to manage multiple projects and meet tight deadlines.
• Responsive, proactive, and a self-starter with a collaborative mindset.
• Moves fast without sacrificing accuracy, timelines or quality of work.
• Able to follow and maintain consistent writing and visual guidelines.
• Resourceful and agile—able to pivot as business needs evolve.
• Able to search out and identify key sources of information from business partners.

The base salary for this position is between $56,000 - $ 83,900 annually. This represents base salary only and does not represent other variable compensation components of our total compensation ( i.e. annual bonus, commission etc). If you are selected to move forward in our recruitment process, your recruiter will be able to discuss additional details of our total rewards program with you.

Career opportunities will be open a minimum of 5 business days from the date of posting, closing dates will vary depending on the search activity. All applications received will be reviewed on a rolling basis.

Be your best at Canada Life- Apply today

Being a part of Canada Life means you have a voice. This is a place where your unique background, perspectives and talents are valued, and shape our future success.

You can be your best here. You're part of a diverse and inclusive workplace where your career and well-being are championed. You'll have the opportunity to excel in your way, finding new and better ways to deliver exceptional customer and advisor experiences.

Together, as part of a great team, you'll deliver on our shared purpose to improve the well-being of Canadians. It's our driving force. Become part of a strong and successful company that's trusted by millions of Canadians to do the right thing.

Canada Life serves the financial security needs of more than 13 million people across Canada, with additional operations in Europe and the United States. As members of the Power Financial Corporation group of companies, we're one of Canada's leading insurers with interests in life insurance, health insurance, investment and retirement savings. We offer a broad portfolio of financial and benefit plan solutions for individuals, families, businesses and organizations.

We are committed to providing an inclusive, accessible environment, where all employees and customers feel valued, respected and supported. We are dedicated to building a workforce that reflects the diversity of the communities in which we live, and to creating an environment where every employee has the opportunity to reach their potential.

It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will work with applicants who request a reasonable accommodation during the application process. All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Canada Life policies. To request a reasonable accommodation in the application process, contact

Canada Life would like to thank all applicants, however only those who qualify for an interview will be contacted.