Director, Digital Marketing

2 weeks ago

Waterloo, Ontario, Canada Magnet Forensics Full time
Who We Are; What We Do; Where We're Going
Magnet Forensics is a global leader in the development of digital investigative software that acquires, analyzes, and shares evidence from computers, smartphones, tablets, and IoT-related devices. We are continually innovating so our customers can deploy advanced and effective tools to protect their companies, communities, and countries.   Serving thousands of customers globally, our solutions are playing a crucial role in modernizing digital investigations, helping investigators fight crime, protect assets, and guard national security.   With employees based around the world, Magnet Forensics has been expanding our global presence. As a part of Magnet Forensics, you can expect to make a difference in the world, no matter what role you play. You'll be supported through learning and development, not to mention an incredible team with unbelievable talent and integrity.   If you think you would be the right person to join our team working towards this goal, we would love to hear from you 
Role Summary
The Director, Digital Marketing will lead the strategic evolution of Magnet's digital ecosystem from paid media and SEO to web experience and analytics. This role is responsible for architecting and executing high-impact digital programs that drive pipeline growth, elevate brand visibility across global markets, and enable scalable SaaS and AI-powered marketing initiatives. The ideal candidate is a visionary leader with deep expertise in digital strategy, performance marketing, and cross-functional collaboration.   "The Director of Digital Marketing will be a strategic partner across the marketing org - someone who can translate business goals into digital execution, and who brings a strong POV on how Magnet shows up online." - Megan Breeze, VP, Demand Generation and Growth Key Responsibilities
  • Directly impact global pipeline generation through digital channels, with a mandate to increase digital conversions and improve cost efficiencies, contributing to a $200M+ pipeline
  • Define and lead Magnet's global digital marketing strategy across paid media, SEO, ABM, email, and web optimization with accountability to analyze and report on results to senior leadership
  • Own the website experience, transforming it into a SaaS-ready platform with dynamic personalization, onboarding flows, and optimized for a product-led growth experience
  • Implement AI-powered tools for content recommendations, chatbot engagement, GEO strategy and predictive analytics to scale internal efficiencies and impact customer digital engagement journey
  • Oversee digital infrastructure, integrating marketing automation and CRM systems for real-time personalization
  • Launch integrated campaigns across multiple products & buying persona's, in partnership with product marketing, brand, and demand generation teams
  • Lead and mentor a high-performing digital marketing team, fostering innovation and accountability, and driving towards excellence
  • Manage agency relationships and digital budget allocation
  • Establish and report on KPIs including funnel performance, attribution, and ROI
  • Collaborate with senior leadership to align digital strategy with business goals and growth targets
Qualifications:
  • 10+ years of digital marketing experience, including 5+ years in a senior leadership role
  • Proven success in managing global digital programs and teams
  • Demonstrated experience in managing paid media, SEO, and web optimization programs
  • Experience with ABM strategies and multi-channel campaign orchestration
  • Strong analytical mindset with experience in attribution modeling and performance reporting
  • Experience with B2B SaaS marketing
  • Experience with AI-driven marketing technologies and tools and SaaS onboarding flows
  • Excellent communication, stakeholder management, and leadership skills
Nice-to-haves:
  • Experience in cybersecurity
  • Familiarity with platforms like Google Analytics, HubSpot, Salesforce, and SEM tools
  • Background in creative production and agency management
Here at Magnet Forensics, we are committed to continuous learning and are focused on building a diverse and inclusive workforce. This commitment will be reflected in our hiring processes and embedded in our values and how we treat one another. If you're interested in this role, but do not meet all of the qualifications listed above, we encourage you to apply anyways.   Magnet Forensics is an Equal Opportunity Employer and considers applicants for employment without regard to race, colour, religion, sex, orientation, national origin, age, disability, genetics or any other basis forbidden under federal, provincial, or local law. We are committed to providing an inclusive, accessible recruitment process and work environment. Accommodation is available to all applicants upon request throughout the hiring process. Please contact [email protected] should you require any accommodations.
All offers of employment at Magnet are contingent upon satisfactory completion of a background check. All background checks will be conducted in accordance with all applicable laws. Magnet will consider each position's job duties, among other factors, in determining what constitutes satisfactory completion of the background check. Refusal to consent to a background check may be grounds for revoking an offer of employment.
US Applicants: Magnet Forensics participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S.

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