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Social Media Strategy Manager

3 weeks ago

Toronto, Ontario, Canada Questrade Financial Group Full time

Questrade Financial Group (QFG), through its companies - Questrade, Inc., Questrade Wealth Management Inc., Community Trust Company, Zolo, and Flexiti Financial Inc., provides securities and foreign currency investment, professionally managed investment portfolios, mortgages, real estate services, financial services and more. Questrade uses cutting-edge technologies to develop innovative products that give customers better, more affordable ways to take control of their money. 
 
We are everything a traditional financial institution is not. At QFG, you will be constantly moving forward, bringing the future of fintech into existence. You will be a part of a collaborative team that cares deeply about our mission and each other. Your team members will help you conquer challenges, push boundaries and discover what you are truly capable of.
 
At QFG, we have a culture of innovation where technology serves people—both our team and our customers. We see AI as a collaborative and transformative enabler, and we are seeking forward-thinking individuals who can effectively integrate it into their daily work. The ideal candidate will be a catalyst for change, helping us use AI to create a more efficient and rewarding employee experience while also developing cutting-edge solutions that delight and serve our customers. Join us in shaping a future where AI empowers our team to do their best work and helps us deliver unparalleled customer experiences. 

This is a place where you can explore, discover and learn with continuous growth. As a diverse and inclusive place to work, with a hybrid working environment you can unleash your creativity and curiosity with no limits. If you share the same sense of infinite possibility, come shape your future at QFG.

What's in it for you as an employee of QFG?

  • Health & wellbeing resources and programs 
  • Paid vacation, personal, and sick days for work-life balance
  • Competitive compensation and benefits packages
  • Work-life balance in a hybrid environment with at least 3 days in office
  • Career growth and development opportunities
  • Opportunities to contribute to community causes
  • Work with diverse team members in an inclusive and collaborative environment

We're looking for our next Social Media Strategy Manager. Could It Be You?

The purpose of the Social Media Strategy Manager role is to build and lead Questrade's organic social media engine from the ground up. This role will develop and execute the strategy to align our brand's digital footprint with our market leadership, establish Questrade as the authoritative voice for financial empowerment in Canada, and launch the new social presence for QuestMedia.

As the Social Media Strategy Manager, you will be the driving force behind our organic social media presence, playing a critical role in increasing brand awareness, driving customer engagement, and ultimately supporting new customer acquisition across all business lines. You are not just a content poster; you are a strategic leader, content creator, and future team builder – a "player-coach" who will be responsible for setting the foundational strategy, launching content, and establishing the KPIs for all Questrade and QuestMedia social channels. You will own the long-term vision and daily execution of our organic social strategy, ensuring our content is informative, engaging, and compliant within the financial services industry.

Need more details? Keep reading…

In this role, responsibilities include but are not limited to: 

  • Full Channel Audit: Deep dive into all existing channels.
  • Competitor Analysis: Benchmark against all Canadian Fintechs and banks.
  • Voice & Content Strategy: Define content pillars for both Questrade (brand, community, support) and QuestMedia (education, insights) channels.
  • QuestMedia Launch Plan: Develop and execute the 0-to-1 launch strategy for QuestMedia's new social accounts.
  • Content Calendar: Establish a consistent posting cadence for all managed accounts.
  • KPI & Reporting Framework: Set the initial benchmarks for success.

So are YOU our next Social Media Strategy Manager? You are if you…

  • Have a "player-coach" profile with 5+ years of experience, ideally in fintech or a high-growth brand
  • Have a Bachelor's degree in Marketing, Communications, Business, or a related field
  • Are a strategic leader; proven success in developing and executing organic social media strategies that drive significant engagement and brand growth
  • Are a strong writer, strategist, and capable of basic content creation (e.g. text graphics, simple video edits) to launch a strategy 
  • Have a deep understanding of social media analytics tools and the ability to translate data into actionable insights
  • Have strong project management, organizational, and multitasking skills to manage multiple campaigns simultaneously
  • Have a strategic and creative mindset with strong attention to detail

Additional Information…

  • Please note: This role will be required to be in office 3 days a week

Sounds like you? Click below to apply

#LI-LB1 

#LI-Hybrid



At Questrade Financial Group of Companies, with multiple office locations around the world, we are committed to fostering a diverse, inclusive and accessible work environment. This is an environment where individuals are treated with dignity and respect. Here, the unique skills and experience you bring will be valued. You will be supported and motivated, so that you can harness your unlimited potential. Our team reflects the diversity of the communities we serve and operate in. Having a collaborative and diverse team helps us push boundaries to bring the future of fintech into existence—not only for the benefit of our customers, but for those who build their career with us. 

Questrade Financial Group of companies Applicant Tracking System utilizes artificial intelligence (AI) for application screening. The AI system operates on predetermined criteria, with final decisions subject to human review. 

Candidates selected for an interview will be contacted directly. If you require accommodation during the recruitment/selection process, please let us know and we will work with you to meet your needs.