Sr. Brand

2 days ago

Remote Canada Mitratech Full time
Sr. Brand & Content Strategy Manager Position Overview We are seeking a Sr. Brand & Content Strategy Manager to help modernize and scale how Mitratech executes brand storytelling, thought leadership, and lead-driving content in an AI-forward, systems-driven marketing organization. This is not a traditional content production role. It is a senior manager role responsible for building and operating content systems that drive brand strength, demand generation, and pipeline influence — using AI to replace manual effort and enable fewer, higher-impact content investments. This role reports directly to the VP of Marketing, HR Solutions and works cross-functionally across Product Marketing, Demand, Web, Paid Digital, and Design. The Sr. Brand & Content Strategy Manager also plays a critical role in maintaining and maximizing the impact of Mitratech's PR agency partnership with Walker Sands. Core Responsibilities Brand, Narrative & PR Execution
  • Execute against Mitratech's defined brand POV and messaging frameworks, ensuring consistency across owned, earned, and shared channels
  • Serve as the primary day-to-day marketing partner to Walker Sands, aligning PR narratives, campaigns, and thought leadership with growth priorities
  • Translate complex compliance, risk, and HR topics into clear, credible narratives for prospects, customers, analysts, and media
  • Support executive and SME thought leadership development in partnership with PR and senior leadership
Content Systems & Lead-Driving Execution
  • Design and operate content systems that support demand generation, lifecycle marketing, and brand storytelling
  • Ensure content is intentionally designed to drive leads and influence pipeline, not just awareness
  • Lead content atomization: transforming one approved core asset into multiple downstream formats (web, email, sales enablement, social, PR, paid landing pages)
  • Partner with Demand, Web, and Product Marketing to align content to ICPs, buyer journeys, and conversion goals
AI-First Content Operations
  • Use AI tools to generate first-pass drafts for blogs, POV pieces, press inputs, social content, enablement assets, and campaign content
  • Leverage AI to enforce brand voice, clarity, and consistency at scale
  • Continuously identify opportunities where AI can replace manual effort, increase speed-to-market, and improve quality
SEO, Search Experience & Conversion Optimization
  • Optimize content for search visibility, user experience, and lead conversion (SXO)
  • Partner with Web and Digital teams to ensure content supports CRO, landing page performance, and full-funnel impact
  • Analyze organic and content-assisted performance and translate insights into optimization recommendations
Performance, Measurement & Optimization
  • Measure content effectiveness using lead generation, pipeline influence, engagement quality, and brand lift
  • Use data and AI insights to refine content topics, formats, and distribution strategies
  • Communicate content impact clearly and regularly to marketing leadership
Team Leadership & Management
  • Manage and develop three direct reports:
    • Content Specialist
    • Graphic Designer
    • Motion Graphics & Web Designer
  • Set clear priorities, workflows, and quality standards for the content and creative team
  • Coach team members to work efficiently, leverage AI, and continuously improve
  • Foster a culture of accountability, focus, and high-quality execution
Who You Are
  • You are a senior people manager who enjoys coaching, developing, and leading creative and content talent
  • You think in systems, frameworks, and leverage, not volume or calendars
  • You are comfortable operating with visibility and accountability at the leadership level
  • You can simplify complex topics without dumbing them down
  • You are detail-oriented but not precious about first drafts
  • You thrive in fast-paced, evolving B2B environments
  • You are excited to use AI as a force multiplier, not a threat
Requirements
  • 5 - 8 years of experience in B2B content marketing, digital content, SEO, or related roles
  • Demonstrated experience managing and developing team members
  • Experience partnering cross-functionally with marketing, product, demand, and design teams
  • Strong writing, editing, and content judgment skills
  • Proven ability to manage multiple priorities and deadlines
  • Experience in SaaS or HR compliance industries strongly preferred
Technical & Tool Experience
  • CMS experience (WordPress preferred)
  • SEO platforms such as SEMRush, BrightEdge, Ahrefs, Moz, or Screaming Frog
  • A/B testing and optimization tools (Optimizely, Unbounce, or similar)
  • Familiarity with Google suite and web analytics
  • Working knowledge of HTML/CSS and schema markup a plus
  • HubSpot, Marketo, and Salesforce experience a plus
Education & Experience
  • Bachelor's degree in marketing, communications, business, or related field (or equivalent experience)
  • Experience working in a fast-paced, high-growth technology company
Why This Role Matters This role is critical to helping Mitratech evolve from high-volume content production to high-impact, AI-enabled brand and demand storytelling. Success will be measured by focus, efficiency, consistency, and influence on pipeline and brand — not by how much content is published.

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