Lifestyle Consultant

Prima Living, a proud member of the Primacorp group of companies, is leading the next generation of senior living in Canada with their Amenida brand. Guided by Primacorp's vision and resources, we're growing a network of vibrant, people-first communities that put compassion and connection at the heart of everything we do. Through cultural inclusivity, operational excellence, and genuine care, we're redefining what retirement living can be. Together, Prima Living and Primacorp are building a purpose-driven future where every resident feels valued, supported, and truly at home.

Job Title:
Retirement Lifestyle Consultant

Location:
Amenida Seniors Center- Pickering

Start Date:
Immediately

Compensation

• Salary: $55,000 - $65,000 Annually. + Bonus
• Comprehensive full benefits
• Opportunity for advancement and growth

Sales Responsibilities
Your Day to Day:

• Generate leads, reach out to prospective residents, conduct tours of the facility, and complete enrollment to ensure 100% occupancy at the center
• Initiate and execute plans to increase resident retention rate
• Monitor competitive activity, and develop proactive and reactive plans
• Develop and implement annual and quarterly sales, community engagement and marketing plans inline with strategic goals
• Maintain Inquiry Tracking Report to ensure an accurate record of all tours, sales calls, names, phone numbers and results, etc. for future reference and follow-up.
• Work with the General Manager to ensure rooms are ready for possession.
• Build Community Outreach (hospitals, church and other groups) by working independently in the community, initiating contacts, creating goodwill, and programming recommendations to ensure relevance.
• Makes presentations to professionals and service clubs with the goal of increasing interest and occupancy in the residence
• Provide a weekly report outlining current initiatives.
• Ensures all marketing and admission packages are complete and on hand
• Monitor changes in marketplace, i.e. demographics, changing lifestyles and provides feedback to senior leadership

Marketing Responsibilities

• In collaboration with marketing department, creating content for marketing collateral to include brochures, direct mail pieces, print advertisements, web copy, customer success stories, news stories, newsletters, email campaigns, press releases and media pitches,

multimedia presentations, sales material and corporate pitches, proposals and presentations

• Act as a storyteller by creating and curating shareable content for web, social and offline initiatives. Develop compelling content that inspires positive engagement and brand loyalty
• Proactively manage Amenida Senior Community's social media engagement including conversations, feedback and questions, identifying any that would require attention
• Ensure marketing content is written with the brand in mind and guaranteeing the best user experience across all platforms.

What You Bring To The Table
A minimum of 3 years of experience in a sales and marketing role, with some management experience preferred

• Diploma or Degree from a recognized college or university in Marketing or Business
• Knowledge of senior home industry is an asset
• Fluency in Korean is required

Nice To Have
Advanced oral and written communication skills, including presentation and group facilitation.

• High standards of behavior, a professional attitude and commitment to quality service.
• Ability to work independently with limited direction.
• Excellent organizational skills with ability to multi-task.
• Ability to develop and maintain working relationships with outside agencies and organizations.
• Excellent judgment, problem-solving skills with ability to make appropriate decisions under pressure.
• Ability to exhibit a professional attitude and image with a commitment to quality service.
• Thorough knowledge of Microsoft Office applications
• A class 5 drivers license and access to a reliable vehicle

Must successfully complete a criminal background check prior to hire, including a Vulnerable Sector Screening, in accordance with applicable provincial and federal regulations.

Don't hold back- apply today, even if you do not tick every skills list. We cherish diverse skill sets, knowing your unique experiences and perspectives enrich our dynamic team.

We are proudly Canadian - rooted in our diverse communities, guided by our values, and committed to growing together from coast to coast.