Customer Insights Analyst

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Customer Insights Analyst

Reports to: Loyalty Program Manager

Location: Vancouver, BC

We are looking for an experienced Customer Insights Analyst who is responsible for creating and executing data-driven strategies at every stage of the customer journey using data acquired through the platform. This role is also central to providing valuable consumer insights to inform decision-making across the Loyalty Team and the broader organization.

Key responsibilities include: 

• Responsible for executing loyalty strategy including offer creation, retention strategies, and efforts to increase member value
• Act as the reporting and insight expert for the loyalty and digital marketing team by creating dashboards from disparate data sources and interpreting past results to shape future strategy
• Leverage SQL, Power BI, Klaviyo, and Talon.One to derive insights and strategies to increase member value
• Analyze customer behavior, transaction data, and loyalty program performance to uncover growth opportunities.
• Derive consumer insights to segment and personalize loyalty offers.
• Continuously develop and scale the Customer Lifecycle Journey, presenting recommendations
• Manage and develop the loyalty offer calendar, including retention and campaign promotions
• Ensure loyalty initiatives are integrated into broader marketing efforts
• Collaborates cross functionally with IT, data infrastructure teams, marketing and operations to flawlessly execute loyalty strategy
• Generate actionable consumer insights through data analytics, surveys, and market research
• Continuously monitor industry trends and competitive insights to identify new opportunities and potential threats
• Maintain and manage internal communication channels, ensuring they remain updated with reports and dashboards to support cross functional teams
• Other projects and duties as assigned

Requirements

What You Bring to the Table: 

• Bachelor's degree in Marketing, Business, Computer Science, Engineering, Statistics, or related fields
• Minimum 2-5 years experience in roles involving development and execution of data-driven strategies for Loyalty, CRM, CDP, and Digital Marketing
• Strong SQL, Power BI, and excel skills required
• Effective communication skills
• High degree of technological literacy with skills creating data visualizations and interpreting sales performance data
• Experience creating and managing loyalty, CRM, and digital marketing strategies an asset
• Strong project management skills in overseeing multiple projects and meeting tight deadlines 
• Excellent verbal and written communication skills
• Knowledge of Retail and/or Franchising is an asset

Benefits

What's in it for You

Not only do we have fresh COBS Bread product delivered daily to our Vancouver Support Office, we offer some pretty sweet perks too

• A flexible work arrangement
• Competitive salary, company bonus, and vacation plan
• A great Extended Health & Dental Benefit, Group RRSP Matching, and Flexible Spending Account
• Paid sick, mental health, and personal leave days
• Paid day for community service or volunteer opportunity
• An open, 'continuous-learning' environment where professional development and career progression is encouraged
• Work within a dynamic, driven, high-achieving, close-knit and fun-loving team
• High level of autonomy and responsibility
• Complimentary self-serve kitchen of fresh produce, deli meats and of course, COBS Bread and treats

We thank all applicants for their interest in COBS Bread but would like to advise that only applicants shortlisted for interview will be contacted.

We are an equal opportunity employer and value diversity at our company.

About COBS Bread

With over 160 locations, COBS Bread serves fresh and delightful baked goods to communities across Canada. Any unsold items are donated daily to various local charities and food banks. The company's success can be attributed to the quality of our product, the development of our people and our warm and friendly customer service.

COBS Bread is part of Bakers Delight – Established in 1980 operating as Bakers Delight in Australia and New Zealand, and since 2003 as COBS Bread in Canada and the USA. Together we have grown to more than 700 bakeries across Australia, New Zealand, Canada and the USA. The entire network employs over 15,000 people, serving more than 2.1 million customers each week.

Accessibility

Accommodation is available upon request for applicants and employees with disabilities. If you are contacted for a job opportunity, please advise us of any accommodations needed to ensure you have access to a fair and equitable process. Any information received relating to accommodation will be addressed confidentially.