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Sr Brand Manager

3 weeks ago


Toronto, Ontario, Canada Eli Lilly and Company Full time

At Lilly, we unite caring with discovery to make life better for people around the world. We are a global healthcare leader headquartered in Indianapolis, Indiana. Our employees around the world work to discover and bring life-changing medicines to those who need them, improve the understanding and management of disease, and give back to our communities through philanthropy and volunteerism. We give our best effort to our work, and we put people first. We're looking for people who are determined to make life better for people around the world.

Join Us in Shaping the Future of Metabolic Health
At Lilly, we make life better for people every single day.
From discovering life-changing medicines to advancing disease management and supporting individuals and their communities, our work reflects a heritage of innovation and an unwavering commitment to unite caring with discovery.

Leading the Way in Metabolic Health
We are transforming care in
diabetes and obesity
—two of the most pressing health challenges of our time.

  • Breakthrough Science: A rapidly expanding portfolio and deep research pipeline.
  • Beyond Treatment: Redefining how these conditions are understood and managed, addressing their full complexity.
  • Patient-First Approach: Strategic partnerships and innovative engagement models that put people at the center.

Our ambition is bold: to improve outcomes and quality of life for millions living with metabolic diseases.

Your Impact Starts Here
At Lilly Canada, we invest in our people as much as in our science.

  • Competitive compensation and benefits
  • Robust training and development programs
  • Challenging roles that empower you to grow and make a meaningful impact

In a fast-changing pharmaceutical landscape, we're looking for passionate, agile, and capable individuals ready to help us deliver on our mission—and shape the future of healthcare for Canadians.

Ready to make a difference?
Join us and be part of a team that's bigger, bolder, and driven by purpose.

Responsibilities
Reporting to the Marketing Director - CMH, the Senior Brand Manager - CMH will be accountable for ensuring pre-launch milestones are being met to enable our successful launch in chronic weight management (CWM) or Diabetes.

You will play a critical role in developing the launch plans; from thought leader engagement, environmental shaping, go to market strategy, consumer activation and other deliverables related to the launch. You will work closely with global, International Business Unit (IBU), and local cross functional teams to lead the development and implementation of our launch plans, brand strategy and tactics.

Qualifications
At Lilly Canada, we have different levels of Brand Manager positions based on the candidate's experience, background, and qualifications. The expected compensation for this role will be:

  • Brand Manager: $91,500 – $134,200
  • Senior Brand Manager: $111,750 - $163,900

This role is eligible for additional forms of compensation, such as participation in the Lilly Bonus Program.

This posting is for an existing vacancy.

The Sr Brand Manager - CMH is specifically responsible for:

  • Driving the strategic development and implementation of our molecule in CWM or Diabetes.
  • Informing and supporting our continued transformation agenda and institutionalizing commercial shifts necessary to successfully deliver on the CWM or Diabetes strategy.
  • Gaining deep customer insights across patients, payers and HCPs to inform our brand strategy in a rapidly evolving market.
  • Partnering cross-functionally to develop consumer marketing strategy that will drive consumer activation through paid, earned, shared, owned media and private ecosystem partnerships that deliver end-to-end consumer journeys in CWM or T2D
  • Leadership of the customer planning process and operational plan process for pre-Health Canada Approval (NOC) and post NOC activities.
  • Partnering with the Global and IBU teams to ensure alignment on strategy and efficient use of common resources.
  • Driving and leading the launch preparation partnership process in collaboration with the cross functional local and global teams.
  • Managing of the overall commercial brand budget for pre and post launch.
  • Driving innovative thinking across the cross functional team for a bold and comprehensive pre and post launch Omnichannel (OCE) plans.

BASIC REQUIREMENTS: EDUCATION AND EXPERIENCE

  • University degree.
  • 5+ years of marketing related experience required.
  • Experience with brand management and launching new products.
  • Extensive omnichannel marketing experience.
  • Teamwork and leadership – proven ability to partner with and engage others towards a common goal.
  • Experimentation and Risk Taking –proven track record of pursuing non-conventional/innovative ways to meet customer needs and enhance the customer experience.
  • Learning agility and high comfort with change in a high-stake environment.
  • Project Management – ability to manage detailed, complex projects.
  • Business acumen skills – budget management, strategic trade-offs, development and monitoring of lead measures.
  • Excellent interpersonal, written, and verbal communication skills
  • Proficient computer skills (excel, word and PowerPoint)

Additional Skills/Preferences

  • Consumer marketing experience an asset.
  • Pharmaceutical marketing experience an asset.
  • TA experience: Understanding metabolic disorders and the competitive environment in CWM and Diabetes an asset.
  • Bilingualism is an asset.

Location:
This is a hybrid role – onsite presence at our Toronto office will be 10 days or more per month (or at least 50% of the time), determined in collaboration with your manager and based on business needs.

Lilly is dedicated to helping individuals with disabilities to actively engage in the workforce, ensuring equal opportunities when vying for positions. If you require accommodation to submit a resume for a position at Lilly, please complete the accommodation request form ) for further assistance. Please note this is for individuals to request an accommodation as part of the application process and any other correspondence will not receive a response.

Lilly does not discriminate on the basis of age, race, color, religion, gender, sexual orientation, gender identity, gender expression, national origin, protected veteran status, disability or any other legally protected status.

Actual compensation will depend on a candidate's education, experience, skills, and geographic location. The anticipated wage for this position is

$68,250 - $158,400

Full-time equivalent employees may also be eligible for a company bonus (depending, in part, on company and individual performance). In addition, Lilly offers a comprehensive benefit program to eligible employees, including eligibility to participate in a pension plan; vacation benefits; eligibility for healthcare benefits; flexible benefits (if applicable) life insurance and death benefits; certain time off and leave of absence benefits; and well-being benefits (e.g., employee assistance program, fitness benefits, and employee clubs and activities). Lilly reserves the right to amend, modify, or terminate its compensation and benefit programs in its sole discretion and Lilly's compensation practices and guidelines will apply regarding the details of any promotion or transfer of Lilly employees.

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